Child Friendly Edmonton, a Council Initiative sponsored by Councillor Bev Esslinger, launched the new Child Friendly Business Recognition Program today at City Hall. The program “aims to promote businesses that are intentionally welcoming to children and their families.”
“We want to share this new program with the city and highlight the current successes of local businesses who have become more child-friendly,” said Councillor Esslinger in a news release. “With more than 20 per cent of the population being under 18, it’s very important that kids feel welcomed and included in their city.”
Based on input from Edmontonians, Child Friendly Edmonton identifies three keys to being a child friendly business:
- Attitude “is the most important way to become child friendly. Patient, friendly and understanding service from staff who take the time to greet and welcome their younger customers is a major factor in how welcoming a business feels to children and their families. A smile is a great place to start.”
- Amenities “are generally for the benefit of the adult(s) accompanying a child. Amenities are choices that businesses can make to improve the experience for adults with children. Some amenities like providing seating for children and washrooms that can be used by all genders to change diapers are considered ‘must- haves’ for child friendly businesses.”
- Activities “help occupy children throughout their visit. Children that remain calm and content make their, as well as their adults’ experience at the business more enjoyable. Activities can be anything from providing a coloring sheet to creating an area specifically for children.”
Nine different child friendly businesses were showcased at the launch event today, but there are already more than 65 businesses that have been recognized under the program. I was thrilled to see that they are all listed in the Open Data Catalogue! There’s also a map view which shows they are nicely spread around the city.
If you know of a business that is child friendly, you can nominate them to the program online. If you have visited a child friendly business recently, there’s an online survey you can fill out to share your experience.
Child Friendly Edmonton’s vision is “a welcoming city for all young Edmontonians; children are listened to, respected, and valued for their thoughts and ideas.” The new program supports all four of Child Friendly Edmonton’s goals, as outlined in the Working Plan: engagement, accessible spaces, inclusive city, and “downtown demonstration project.”
That last one is to use downtown as “a demonstration site to explore and showcase an urban area which is welcoming and supportive to children and their families/caregivers.” Ian O’Donnell, executive director of the Downtown Business Association, spoke today about the DBA’s support for the program. “We want to improve the family-friendly nature of downtown and continue to work with our member businesses towards a downtown for everyone.”
As a downtown resident with a new baby I’m obviously happy to see the push for child friendly spaces. But I know the outcome will benefit more than just families. Often the same considerations that make families feel more welcome apply to other demographics as well. This is well-illustrated in the similarities between strollers and wheelchairs, for instance.