REVIEW: The Game by Neil Strauss

Post ImageA few weeks ago Sharon borrowed The Game from the library, and when she was done, lent it to me to read. I planned to write a review after reading it, but never found the time. As a result, the book has been overdue twice now (she renewed it once). I figured I should get to writing the review after all, or these 25 cents/day fees are going to add up.

If you walk into a bookstore or library and pick up the book from the shelf, try to do it without smirking. You won’t be able to! The cover of the book is black leather, the text on the cover and the edges of the paper are gold, and it has a red bookmark ribbon too. If you ignore the little woman stripper icons on the front, you could glance at the book and mistake it for The Bible. Excellent design for a book like this!

The Game: Penetrating The Secret Society of Pickup Artists chronicles the two year journey of author Neil Strauss who, while researching for the book, became the world’s best pickup artist. Strauss becomes “Style” and he quickly devotes himself to learning from all the pickup artists he can find, in order to become the best. Along the way, he encounters people like Tom Cruise, Paris Hilton, Britney Spears, and even lives with Courtney Love for a while. To some in the pickup artist community he’s a god, to others he is an enemy to be feared. Eventually he gets out of the game, but I’ll leave it up to you to find out how and why.

At times the book is funny, while others its sad. Some sections are quite instructive, while others are better read as a warning. On the whole, I felt what Strauss was try to say with the book is that if you think becoming a pickup artist will solve all your problems, you’re wrong. He tells of numerous individuals who devote themselves to sarging (as picking up a woman is called) and subsequently ignore the rest of their lives. That said, Strauss himself clearly benefited from becoming a pickup artist. I think different readers will draw different messages from the book.

The best section of the book as far as I am concerned is the glossary, which contains dozens of terms used by people in the pickup artist community and throughout the book itself. Things like sarging, IOI (indicator of interest), neg (a backhanded compliment or seemingly accidental insult delivered to a beautiful woman, such as “nice nails, are they real?”), AFC (average frustrated chump), AMOG (alpha male of group), and many more. I found the lexicon to be quite entertaining. It reminded me of my days as a clan member in the computer game TFC.

Overall, I really enjoyed the book. It was a fairly quick read, and Strauss keeps it entertaining from start to finish. The subtitle of the book is very telling – this is not a guide or handbook for wannabe pickup artists. Instead, it’s a journey that Strauss is willing to take you along on. Despite having time to reflect on the story (and checking online to see if things Strauss mentions actually exist – they do) I still find it hard to believe there are pickup artists out there. This book tells a pretty incredible tale, and I’m sure some people will be offended. Others, such as myself, will most certainly be entertained.

The 2 Biggest Problems With Web 2.0

Post ImageOkay, I admit, there are far more problems with Web 2.0 than simply two, but there are two in particular that bug me. The first is the general idea that it’s okay to not have a business model from the get-go. The second is the idea that Web 2.0 will be funded almost entirely by advertising. I think both of these things are very wrong.

1. No Business Model? No Problem!
This one drives me nuts every time I see it. Dead 2.0 nailed it today when he ripped apart an interview with venture capitalist Paul Graham. In fact, I think it might be Dead 2.0’s best post yet. Anyway, I don’t understand why so many people think it’s okay to figure out a business model later. There can only be one Google, can’t there?

I’ve been to countless seminars, courses, speeches, and other events with really incredibly smart business people, and I’ve never heard any of them say it’s okay to figure out how you’re going to make money later. If we had taken that approach with Paramagnus, there’s no way we’d have made the finals of VenturePrize or won the Wes Nicol. At no point in the training sessions did we hear “make something people want first, then try to make money off it later.” Like Dead 2.0 says:

Great. I would like a flying car, and a lasergun. Also, a Web site with all the news, music, porn, and copyrighted videos I want, and it should all be free. I want that. Please build it.

I think this is the single biggest problem with Web 2.0. I look at it this way: the original bubble burst because you had lots of companies with no products (seriously, there were lots of companies who did something, but you weren’t sure what) and no revenue streams. With Web 2.0 thus far we have lots of great products, but we’re lacking in the revenue stream department.

I think both are required to be successful.

2. We’ll just sell advertising!
I don’t know when it happened, but somehow the world thinks that advertising will be the key to monetizing all of the new Web 2.0 products. Scoble said this as if it were plain fact today: “Web 2.0 is largely funded by advertising.” Maybe that’s true right now, but will it be true in the future? For some reason, I just have a gut feeling that advertising is not the key. Scoble’s right, advertising is an audience business. So what happens if your livelihood depends on advertising and your audience is dwindling? You’ll probably do some stupid, desperate things to keep the audience. That can’t be good for consumers.

I’m reading James Surowiecki’s The Wisdom of Crowds right now, and advertising in Web 2.0 reminds me of the section where he talks about plank roads. He uses it as an example of an information cascade. Basically what happened is that in the 19th century, a couple of entrepreneurs came up with the idea for a plank road, it seemed to solve all of the major transportation problems of the day. This led others to copy them, and soon there were hundreds if not thousands of these plank roads. Everyone thought plank roads would change the world! They were a panacea! The problem is that they did not last nearly as long as the original creators expected them to. Plank roads weren’t really a panacea. They simply covered up the real problems for a few years.

Is advertising the same? I mean, Google ads are great, because they are usually relevant to what I am looking for. But you can’t put them everywhere can you? Once you leave the web page, you’re screwed (unless Google comes up with some amazing new technology, which they might).

Still, I can’t help but think that advertising is the plank road of Web 2.0 – covering up the real problem (no business model) for a few years. If someone isn’t willing to pay for your service or product, is it really worth offering?

Conclusion
So there you have it, the two biggest problems with Web 2.0 according to me. I’d love to be proven wrong, but I don’t think its going to happen. To say that you’ve created something of value, you need a way to determine whether or not it has any value. Having someone pay for what you’ve created has worked for hundreds of years – why should it change now?

REVIEW: Windows Media Player 11 Beta 2

Post ImageThe second beta version of Windows Media Player 11 has been released. I downloaded and installed the update yesterday, expecting to see something amazing! I was thinking, “ah beta 2, let’s see some great new features!” Alas, I got nothing.

With the exception of a few minor UI details, beta 2 looks a heck of a lot like beta 1. I can only hope this release contains some under-the-hood improvements to justify it’s existence. Performance seems pretty much the same as beta 1. Features look pretty much the same as beta 1. And beta 2 is still missing the things I want most:

  • Why can’t I add a single file without playing it? Give me a damn “Add file to library” menu option that lets me select a specific file! Sometimes the folder monitoring takes a while (especially when you have as many songs as I do) and I just want to add a file. Why this was removed from version 11 is beyond me (it existed in v10).
  • My favorite visualization, Plenoptic Vox, is still missing.
  • Statistics! I liked how in v10 I could click “All Music” and eventually it would show the total number of tracks in my library. That feature is now gone (or if it does exist, I can’t find it). Why not give us a great statistics view that tells me everything about my library?! It can’t be that hard, seriously.

Podcasting is also nowhere to be found, as a few people have noted.

If you’d like, you can read my review of beta 1 here. My advice remains the same – despite the fact that I am running beta 2 pretty much 24/7, I still recommend you wait for the final version (or at least a release candidate).

Read: WMP11 Beta2

Windows Vista RC1 Released

Post ImageWell so much for beta 3 – Microsoft announced today the release of Windows Vista Release Candidate 1, a “near-final” test version of the oft-delayed operating system. I am not planning to download or install it, so I’ll be watching the usual suspects to see what they think of the release. Apparently it contains lots of improvements:

Youll notice a lot of improvements since Beta 2. Weve made some UI adjustments, added more device drivers, and enhanced performance. Were not done yet, however quality will continue to improve. Well keep plugging away on application compatibility, as well as fit and finish, until RTM. If you are an ISV, RC1 is the build you should use for certifying your application.

I hope they have fixed all or at least most of the big problems that testers were citing during the beta 2 phase. I have always said to delay if required, but still, I really want Vista!

Read: Windows Vista

What's your favorite blog?

Okay dear readers, help me out here. I typically add a new blog every few days (give or take) to my aggregator, and remove a few every now and then. Whenever I come across an interesting post, I see if the blog has any other interesting posts, and if it does, I add it. However lately I haven’t had as much time to find new blogs, thus, I am asking you to suggest your favorite! What blog can you not live without?

PS. Please don’t suggest a blog that has recently launched a jobs board. If I see one more of those things I am going to go crazy!

Amazon EC2

Post ImageI’ve been meaning to post about this for some time now, but haven’t had a chance. I was really excited last Thursday when I read about Amazon’s new web service called “Elastic Compute Cloud” or EC2 for short. After seeing what they did with S3, I was particularly interested in the how EC2 would fit in. And boy does it ever fit in:

Create an Amazon Machine Image (AMI) containing your applications, libraries, data and associated configuration settings. Or use our pre-configured, templated images to get up and running immediately. Upload the AMI into Amazon S3. Amazon EC2 provides tools that make storing the AMI simple. Amazon S3 provides a safe, reliable and fast repository to store your images.

Nicely integrated with S3. The other great feature? Bandwidth between EC2 and S3 is FREE. I cannot even imagine how much cost savings that could equate to. With EC2, you pay only for instance hours used. Each machine instance is equivalent to “a 1.7Ghz Xeon CPU, 1.75GB of RAM, 160GB of local disk, and 250Mb/s of network bandwidth”. Pretty darn sweet.

I’m already thinking of ways we could integrate this into Podcast Spot (we’re already using and loving S3). I’ve only taken a cursory glance at the forums, API and other documentation, but it seems to me there are two missing features that are extremely desirable: persistent storage and support for Windows (currently it only supports Linux). The AWS guys seem to be pretty on top of things though, so if enough people request them, I’m sure the features will get implemented.

I can’t wait to see what Amazon releases next!

Read: TechCrunch

Geotagging at Flickr

Post ImageJust came across a pretty neat feature that Flickr launched on Monday! You can now geotag your pictures, meaning you can assign them to a physical, real-world location:

Adding location information on Flickr is done through the Organizr, under the Organize tab.

Users can search for photos by location in the Explore area. Set the map to a location (world down to street level) and type in a search query. Markers will appear on the map with photos that contain that query in the tags or description of the photo.

I just tried it out with a few of my pictures, and it seems to work pretty well. It’s all Ajax powered, so it feels pretty natural. You can check out my Flickr map here.

Read: TechCrunch

Back in the office!

Had a busy last couple of days that kept me from the computer for the most part. I was moving stuff on Monday, and took my brother to Red Deer yesterday to look for a place to live (and the trip was successful I think). Dickson was going to help me move the rest of my stuff today, but the rain put the kibosh on that plan! Thus, I’m back in the office today, Starbucks in hand.

Lots more messages to go through, then it’s back to work on Podcast Spot! And maybe some blogging too 🙂

Blog Control Update

Just a quick note to mention that I changed the “enter the code you see” control (known as a CAPTCHA or HIP control) found on the comment form for my blog. Instead of letters, numbers, and a bunch of random characters, all you have to enter now is a three-digit number. Should work more reliably I hope.

The same change has been made on the Paramagus Blog, my Dad’s blog, and all of the Blogosphere blogs. If you encounter any problems, please let me know.

In case you’re wondering, the control I am using now was created by Timothy Humphrey for Community Server. It appears to work fine in CS 1.1, CS 2.0, and the old .Text 0.95!

Another Update

I’ve had so many things to blog about, but simply haven’t been around enough the last few days to do so! I guess that’s what happens around this time of year. Maybe starting testing for Podcast Spot at the same time as I am moving and getting ready to go back to school wasn’t such a good idea! Not that the testing is going badly or anything, on the contrary, it’s been great so far. We’re expanding it next week which I’m pretty excited about!

Here are some things I have been thinking about:

  • I did take some time to see a couple Fringe plays this week. I intend on writing a review of one of them, as a friend from high school wrote and starred in it!
  • I knew Apple would announce a recall sooner or later! The cause was the same as for Dell – Sony batteries.
  • I don’t know why everyone is so attached to the former planet Pluto. I think it’s great that we have accepted that objects we found decades ago are less like planets and more like other, smaller objects. And as the headline reads, solar system’s “loss” is collectors’ gain (quotes are mine, its not really a loss, just a new label!)
  • I’m sad that SOAP didn’t make more money at the boxoffice. It was still an awesome experience though!
  • Have you heard “Candyman” by Christina Aguilera? Catchy song! Makes me want to dance, though I’m hopeless. Either “Candyman” or “Hurt” will be her next single according to Wikipedia.

I’m off soon to pick up my brother from the airport! My Dad also is coming to town for the weekend. I start moving Sunday, and Dickson returns to Edmonton on Monday. Should be a crazy next few days!