Northern Voice 2009: Borrowed Content

I did a presentation today at Northern Voice in the “bootcamp” stream called Borrowed Content: What’s OK, What’s Not. The session was intended to cover the basics of copyright, fair use, and Creative Commons for bloggers. I didn’t really know how advanced the audience would be, so I decided to keep things simple. I didn’t talk about Bill C-61 at all, instead pointing people to Michael Geist’s blog. I tried to cover the very basics, and had two key takeaways:

  1. When in doubt, just ask!
  2. Remember the Golden Rule

Basically, if you don’t know whether or not you have permission to use a piece of content, ask the person or organization who owns the rights to it. Chances are pretty good that they’ll say yes. The golden rule is of course to treat others the way you’d want to be treated – give attribution, link where possible, and say thank you.

Here are the resources I mentioned during the talk:

Thanks to everyone who came to the talk and to the folks to contributed with questions/comments/suggestions!

Download the slides for this session

Thoughts on Capitol v. Thomas

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Record labels have filed over 20,000 lawsuits related to file sharing since 2003, and the first one to go to trial received a verdict yesterday in Minnesota. The jury found defendant Jammie Thomas guilty and ordered her to pay the six record companies that sued her $9,250 for each of the 24 songs they decided to focus on.

It doesn’t take a rocket surgeon to realize that this is an extremely unfavorable outcome.

  1. The record labels will take this victory as “a validation of its “sue our fans” strategy, rather than realizing it’s finally time to try a different model.” (Techdirt)
  2. This case will have absolutely no effect on file sharing. “According to BigChampagne, an online measuring service, the number of peer-to-peer users unlawfully trading goods has nearly tripled since 2003, when the RIAA began legal onslaught targeting individuals.” (Wired)
  3. The record industry needs to stop fighting the inevitable. “Eventually, unless governments are willing to take drastic measures to protect the industry (such as a mandatory music tax), economic theory will win out and the price of music will fall towards zero.” (TechCrunch)

The case has potentially set a number of legal precedents favoring the record industry, such as “making available”, described by Declan McCullagh in his excellent analysis:

Jury Instruction 15 is more important. It says that the RIAA doesn’t need to offer any evidence that rapacious Kazaa users actually downloaded songs from Thomas’ computer. All they need to do is claim that Thomas left the songs in a publicly accessible directory where they could have been downloaded. Big difference.

Wired has more:

In proving liability, the industry did not have to demonstrate that the defendant’s computer had a file-sharing program installed at the time that they inspected her hard drive. And the RIAA did not have to show that the defendant was at the keyboard when RIAA investigators accessed Thomas’ share folder.

Also, the judge in the case ruled that jurors may find copyright infringement liability against somebody solely for sharing files on the internet. The RIAA did not have to prove that others downloaded the files. That was a big bone of contention that U.S. District Judge Michael Davis settled in favor of the industry.

That’s just wrong. Is it illegal to leave a music CD out in the open? Of course not, but anyone could come along and steal it or copy it. How is leaving music files out in the open any different? Copying media for personal use is considered Fair Use (though the RIAA is doing everything they can to change that). As I understand it, combining your Fair Use rights with an open Wi-Fi connection (the default setting on virtually all wireless routers) would then make you liable for copyright infringement, if the precedent set by this case holds.

I’m not sure the precedent will be upheld, however. Last December the judge in UMG v. Lindor ruled that the record labels would have to show that Lindor actually shared the files. Demonstrating that she made the files available for download was not enough. Actually, I’m not sure why that earlier decision was not used in this case against Thomas.

Another problem is the fine amount. I think $9,250 per song very clearly conflicts with the Eighth Amendment, which states: “Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted.” The songs in question are available in the marketplace for less than $1. Furthermore, wholesale pricing has been confirmed by record label executives as being close to 70 cents per track. From that perspective, the fine levied against Thomas is almost surely excessive.

These lawsuits are very clearly about money, not about protecting artists. I look forward to the day when record labels as we currently know them cease to exist. It’s only a matter of time.

There is a ton of commentary on this story at Techmeme. That’s how I found Michael Geist’s post, in which he explains the Canadian context. Definitely worth a read.

YouTube Popularity

Post ImageInteresting piece up at News.com about YouTube and the phenomenal success it has been having, at least in terms of traffic. No one is quite sure how they are going to make money, or if they have staying power, but they certainly do not have a lack of users:

According to numbers provided by traffic-tracking company ComScore Networks, YouTube received 4.2 million unique visitors in February. Those numbers are good enough to outpace Apple Computer’s iTunes (3.5 million) and put it within spitting distance of eBaumsworld.com (4.4 million) and AOL Video (4.7 million), both of which have been in business longer.

Personally, I think YouTube is going to run into very big problems. Lately when I have been on the site, I have come across a lot of videos that display a “removed due to copyright infringement” message, and I can only guess that it will get worse before it gets any better.

Like most Web 2.0 companies, they plan to use advertising to make money:

“We’re experimenting with different business models,” she said. “It’s not going to be a traditional model, that is for sure. Right now, we don’t want to disrupt the user experience. But eventually, we’re going to introduce extremely relevant ads that will benefit users and won’t disrupt the service.”

I’ve said it many times before and I’ll say it here again – Google is an anomaly. I don’t think advertising is a truly sustainable business model, and even if it works for YouTube, they’ll never reach the levels that Google has. I think they need something besides simply advertising to truly make it.

Read: CNET News.com

Piracy in China

Post ImageThere always seems to be something in the news about China (and to a lesser extent, India) these days, and it’s usually about how China is changing in one way or another. Even articles that seem to talk about a lack of change really talk about change:

But one thing never seems to change, and it’s as obvious on street corners today as it was six years ago. In 1999, when “Star Wars Episode 1–The Phantom Menace” debuted, it was quickly pirated on DVDs that sold throughout China for next to nothing.

Fast forward to May 2005–four years after China joined the World Trade Organization and embraced its stringent rules on intellectual property rights. When “Star Wars: Episode III–Revenge of the Sith” opened in U.S. theaters, copies again hit the streets of Beijing within days. Sold out of bicycle baskets by roving vendors, available in mom-and-pop retail stores everywhere, the counterfeit DVDs retailed for about 75 cents each.

Yes, piracy is a big problem in the world, and not just in China though the problem is particularly evident there. Why is it bad though? Change!

What’s standing in the way of better intellectual property rights enforcement? “It’s not a plot,” says Bruce Lehman, former commissioner of the U.S. Patent and Trademark Office and the chairman of the International Intellectual Property Institute. “It’s the result of a system in transition.”

It’s a pretty safe bet actually, when you hear China, just guess change!

Read: CNET News.com