Edmonton Media Organizations on Twitter – Update 1

Back on March 3rd, I posted a list of local media organizations on Twitter. At that time, there were roughly a dozen organizations with official accounts. It was easier to count the number of organizations using Twitter, than those not using it.

That’s no longer the case.

Here are the local media organizations using Twitter as of April 10th, 2009, by category.

Print

Television

Radio

Of course, these are just the official accounts. For each of these, there are employees and personalities with their own accounts. That list of names is growing ever longer!

So which organizations are missing?

  • 101.7 World FM
  • 105.9 Shine FM
  • 790 CFCW, though there is @stella790cfcw
  • Access TV, though they do have @ABPrimetime
  • AM930 The Light
  • EZ Rock 104.9
  • Magic 99
  • OMNI Edmonton
  • SEE Magazine
  • Shaw TV Edmonton
  • The Team 1260, though there is @CoreyGraham

Some of these organizations may never get on Twitter, I suppose.

I think it’s fair to say that we’ve reached critical mass with regards to the local media on Twitter. It’ll be interesting now to see how they use it, especially as more and more Edmontonians join the service.

Edmonton Notes for 4/4/2009

Here are my weekly Edmonton notes:

Edmonton Notes for 3/28/2009

Here are my weekly Edmonton notes:

Edmonton Notes for 3/21/2009

Here are my weekly Edmonton notes:

Talking Twitter with CTV Edmonton

It’s no secret that the local media have jumped aboard the Twitter train in recent weeks. They seem completely smitten with it! Almost all the media outlets in Edmonton are now on Twitter in some capacity. The two big television stations, Global and CTV, have been really great about accepting feedback and assistance as they figure out how Twitter can best work for them. A couple weeks ago Karl Kovacs spoke to the Global Edmonton newsroom, and yesterday, I was fortunate enough to speak at CTV (there were also some folks from Access and 91.7 The Bounce in attendance).

I guess “speak” isn’t really the right term. I started with a bullet list of some key concepts (such as terminology and that Twitter Search rocks) but didn’t have any prepared slides or remarks. Instead, I had a browser open and encouraged everyone to fire away with questions. And fire away they did!

Questions ranged from “why do people follow other people” to “how can we best use Twitter during our newscast”. We also took some time to talk about the #teachctv discussion I had started on Twitter in the morning. I think it was a good eye-opener for most in the room to see how quick and easy it was for me to gather a bunch of feedback from the Twitter community. Thanks to everyone who posted a tweet in response.

I don’t know what CTV is going to do with the things we talked about, but the feedback I got was that everyone found the “primer” useful. I think I was able to start some interesting discussions, and I look forward to seeing what they come up with in the weeks ahead.

What I hope they took away from our chat was the following:

  • Links are important! I’d rather see a link than “coming up at 6” and I think most others on Twitter would also.
  • You’ve got to be willing to experiment. Some things will work, others won’t.
  • Twitter will not replace the TV or website, it is simply another tool. If used correctly, it can compliment CTV’s other channels.
  • Twitter is about people and relationships. You’ve got to show that there are humans behind the Twitter accounts! Be personable.

Those points are valid for any business on Twitter of course, not just for CTV.

Thanks to Carrie Doll and her team for the opportunity to discuss my favorite topic! I think it’s great that CTV Edmonton is so keen to utilize Twitter. Exciting times ahead!

To follow CTV on Twitter: @ctvedmonton, @carriedoll, @darylmcintyre, @joshclassen, @JoelGotlib, @robbywilliams, @ErinIsfeld, @davidjamesgreen, @crnkylttlmnky

Edmonton Notes for 3/16/2009

I didn’t touch a computer all weekend while I was in Calgary, so I missed posting these on Saturday. Here are some Edmonton-related things I found interesting for the week ending 3/14/2009:

Edmonton Notes for 3/7/2009

Here are some Edmonton-related things I found interesting this week:

Edmonton Media Organizations on Twitter

Given the recent interest in Twitter from the local media, I thought it would be a good idea to take a look at which of the organizations are on Twitter and how they use it. Back in November I wrote about local news organizations and their use of social media. At that time, only the Edmonton Journal and iNews880 were on Twitter.

Things have definitely changed!

Here are the local news organizations (and their representatives) I know about on Twitter (numbers retrieved on 3/3/2009 at 12:30 AM):

Which media organizations are missing? Lots:

  • Edmonton Sun
  • CityTV Edmonton – though there are @axfergie, @meagankelly, and @KMPhotographer
  • Edmonton Examiner
  • Vue Weekly – I setup a placeholder account: @vueweekly
  • SEE Magazine
  • Avenue Edmonton
  • 24 Hours
  • 630 CHED – there is a placeholder account, @630CHED, but their efforts are focused on the iNews880 account
  • CKUA – though there is @kevinckua
  • Most other radio stations: Team 1260, 91.7 The Bounce, 96.3 Capital FM (added above), EZ Rock 104.9, CISN Country 103.9, 100.3 The Bear, Magic 99, etc.
  • Edmontonians Magazine
  • Venture Publishing magazines (maybe) – though there is @VentureMags, @RachelatVenture and @RuthatVenture

From this we can identify a few trends:

  • Most accounts were only recently created, and there are still lots of organizations not yet on Twitter.
  • Most of the active accounts are updated automatically using twitterfeed.
  • Most organizations have an “official” account that is treated like a bot, and employees have the more personal, interactive accounts.
  • Most accounts don’t follow back. The one notable exception is @iNews880.

I’m not sure how long I’ll wait before revisiting this list, but I’m pretty sure the number of local media organizations using Twitter will continue to increase. There’s definitely some concern in the community that by simply broadcasting, the local media aren’t using Twitter as effectively as they could be. I still think there’s value in having them on Twitter though.

UPDATE (3/5/2009): Very quickly others are joining! Here’s 91.7 The Bounce: @917thebounce, @onair1980, @carlykincaid

Edmonton Notes for 2/28/2009

Here are some Edmonton-related things I found interesting this week:

Edmonton Notes for 2/21/2009

Here are some Edmonton-related things I found interesting this week: