On my way to the Stadium LRT parking lot I always pass a billboard…no surprise there, billboards are everywhere. Usually I just ignore it, because most billboard ads just don’t catch my eye after the first time I see them…again, no surprise. For the last few weeks though, I have laughed every single time I’ve seen this particular billboard. I finally took a couple photos today. The billboard is a bright gold and blue ad for “Diamond Shreddies”:

Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. One taste and you’ll wonder how you’ve been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country.

I love this campaign! Apparently they have TV commercials too (which I haven’t seen). I think it’s an incredibly creative way to spice up something familiar and old. Good job Kraft!

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