I am happy to see a large number of podcasting surveys and research efforts lately. The latest comes from Podtrac, who claims to have developed the largest podcasting demographics database in the world, with over 55,000 detailed demographic profiles. Some of the findings:
- 56% of podcast audiences listen to and view podcasts on their computer, compared with 46% on a mobile device.
- A huge majority, 88%, listen to or view podcast episodes in their entirety.
- 76% of podcast users are also online shoppers.
- 41% of U.S. online adults were aware of the term “podcasting” at the end of Q1 2006, compared with just 32% at the end of Q4 2005.
The results are more or less the same as some other similar surveys. Perhaps the only one that seems low is the number that listen/watch on their computers. I think the true number is actually quite a bit higher. I also wonder about the 88% who listen to an entire episode – I am willing to bet that will go down over time.
Read: Podcasting News
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Way back in 1986, the editor of The Economist had the brilliant idea to invent a Big Mac index, as a “light-hearted introduction to exchange-rate theory.” I first learned of the index roughly three years ago when I took an international economics course, and I thought it was rather ingenious. This year marks the 20th anniversary, so The Economist
For the first time since 1990, our beloved Edmonton Oilers are heading to the Stanley Cup finals against either Buffalo or Carolina. The Oilers took their third win in Anaheim tonight, by a one goal margin winning 2-1. The first period wasn’t great, but the second and third were fairly solid.
In a deal announced earlier today, Yahoo and eBay are teaming up around advertising, e-commerce, and search. Yahoo becomes the exclusive provider of graphical ads on eBay, and will also provide some text ads. They are going to make a co-branded toolbar, and they’ll work to make their respective VoIP apps work together (Yahoo Messenger and Skype). The biggest thing of all though, at least as far as I am concerned, is