I have been reading John C. Dvorak for a long time, and while I don’t always agree, I do today. Here’s what John had to say in his latest opinion piece:
There is no doubt in my mind that podcasting is not only here to stay but will also shortly threaten established media broadcast systems. It’s not so much that they will all be destroyed by homebrew networks, but podcasts will be taking away just enough listeners to be a major concern.
There’s something particularly interesting about the piece. John wasn’t always banging the podcasting drum, as he points out:
Before I go on I should mention that initially I was skeptical about podcasting because it’s in an arena filled with flotsam. It’s not like TV, with 500 stations and nothing on; it’s like radio, with 50,000 stations and nothing on. Or at least nothing you can find.
Once he became involved with podcasting himself via TWIT, once he tried it out, he came around. That’s pretty representative of podcasting in my mind. Sometimes hard to explain, but once you try it, you just get it.
Read: PC Magazine