Coming Soon: Taco Del Mar

Post ImageChances are you’ll see a Taco Del Mar here in Edmonton before the year is out. Never heard of them? That’s okay, I hadn’t either. I don’t remember seeing them in Seattle where they started either:

Taco Del Mar opened on June 8, 1992 on Pier 57 in Seattle’s historic waterfront district. The founders, brothers James and John Schmidt, created a name and logo that reflected the signature menu items—the Fish Tacos and Mission-Style Burritos.

James “discovered” fish tacos while studying at the University of California at San Diego in the late ’80s. His inspiration for Taco Del Mar was the funky shoreline shacks that dotted the Southern California and Baja beaches, feeding big burritos and fish tacos to the hungry surfers and beach crowd. There was something about the food that was incredibly real, fresh, fast, flavorful and very filling.

Sounds pretty interesting, though I’m not sure how well they’ll do in good old beef country (though there are beef and chicken items too). From today’s press release:

Taco Del Mar, a Seattle-based quick service restaurant chain specializing in Baja style “mondo burritos and rippin’ tacos,” announced today it has successfully completed negotiations with British Columbia based TDM Federal Holdings, Inc. to develop restaurants across Canada. The deal could produce 300 Taco Del Mar franchises in Canada over the next four years, and nearly double that by 2014.

The 2006 focus will be to launch Taco Del Mar in Alberta, Manitoba, Saskatchewan and Ontario.

I’d be interested in giving the place a shot. Their menu looks good anyway!

Read: Taco Del Mar

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