What would you do if you had to get a magazine printed, and you wanted to feature an event with two possible outcomes that hadn’t happened yet on the cover? Would you pick one of the outcomes, print a generic cover about the event, or not use it at all? I’m sure you picked the right answer (one of the latter two). Beckett Hockey unfortunately, picked the wrong one:
About 60,000 copies of the influential monthly magazine Beckett Hockey are currently being printed with the front cover proclaiming ” ‘Canes capture the Cup!”
While the series will be decided by the time the magazine about NHL collectibles hits stands in Canada and the United States late next week, there’s a chance the headline – next to photos of Eric Staal, Cam Ward and the Stanley Cup – could be totally wrong.
The editor says that when the magazine went to print, it “looked like a safe bet” that the Hurricanes would win. Now he claims it will be a collectors item if Edmonton can pull it off, so he’s not too worried about the premature declaration.
How does a person get to be editor of a magazine when they can do stupid things like this? Did he not stop to think about what he was doing? Did no one else question the decision? I mean seriously, the whole thing screams stupidity!
Check out the July 2006 issue at the Beckett website, so that you too can shake your head in disbelief/disgust/shock/anger/etc.
Read: Yahoo News
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