Wired News gets Odeo all wrong

Post ImageI think the staff at Wired News must have missed the memo about Odeo. In a list of Web 2.0 Winners and Losers published today, they included Odeo on the winners list. They praised the service, saying that Odeo “breezed in and de-mystified the podcast.” Huh, is that really what happened?

Not according to Odeo co-founder Evan Williams, who when giving a talk last week said Odeo failed for five main reasons:

  • “Trying to build too much”
  • “Not building for people like ourselves”
  • “Not adjusting fast enough”
  • “Raising too much money too early”
  • “Not listening to my gut”

De-mystified the podcast? That would explain why the vast majority of the population doesn’t know what a podcast is. They certainly know what MySpace or YouTube is though, yet MySpace appears on Wired’s losers list.

In some ways, the list that was voted on by Wired News readers is much more accurate – Odeo doesn’t appear on either list. This is the wisdom of the crowd at work! I don’t think they can be described as winners or losers yet, because Odeo seems to be finding their way still. I am willing to give them the benefit of the doubt, to wait and see if they can turn it around.

The funniest part of the Wired article is this:

In the interest of brevity, I’ve chosen five sites from each category. The web services industry certainly has more than five winners and five losers, so we’ve only highlighted the exemplars.

I’m not exactly sure what reporter Michael Calore considers the definition of “exemplary” to be, but I am quite certain it’s different from my definition. And probably different than the dictionary’s definition too. The first five that came to mind for me certainly didn’t include Writely or Odeo (mine would be Flickr, del.icio.us, YouTube, MySpace, and digg).

Read: Wired News

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