Apple drops "computer" and launches iPhone

Post ImageThe main story people are buzzing about today is the launch of the iPhone from Apple. I don’t know how they can use the name, considering Cisco has already used it, but there it is. Engadget has a ton of photos up from the announcement, and I have to admit, the phone looks awesome. Okay, okay, it looks downright sexy.

Sweet, glorious specs of the 11.6 millimeter device (that’s frickin’ thin, by the way) include a 3.5-inch 480 x 320 touchscreen display with multi-touch support and a proximity sensor to turn off the screen when it’s close to your face, 2 megapixel cam, 4GB or 8 GB of storage, Bluetooth 2.0 with EDR and A2DP, WiFi that automatically engages when in range, and quad-band GSM radio with EDGE. Perhaps most amazingly, though, it somehow runs OS X with support for Widgets, Google Maps, and Safari, and iTunes (of course) with CoverFlow out of the gate.

You can see more at the official Apple site.

I wonder which carrier(s) will be selling the phone in Canada. Hopefully it’s not just Rogers. I would totally buy one of these if Telus sold them (or, alternatively, if we had number portability)!

Apple announced a bunch of other stuff today, but perhaps most interesting is that it has dropped “Computer” from its name and will now be known simply as “Apple, Inc.” If that doesn’t scream where Apple’s focus is, I don’t know what does.

Read: Engadget

4 thoughts on “Apple drops "computer" and launches iPhone

  1. Disclaimer: not a lawyer

    The US patent and trademark office has 3 "iphone" marks listed in different categories. A mark may be text or a specific logo.

    A claim of infringement usually involves a complaint that some text/image usage is presenting some confusion or misreprentation about which product or supplier is being referred to within a category.

    A correctly used text trademark must be used like an adjective in a sentence or just on its own. See Rules for Proper Use at e.g. Windows (r) operating system. Micrsoft (r). Word is not registered for Microsoft (likely because it’s a common word), but presented as Microsoft (r) Word and demonstrates the pattern of <registered mark> + <extending descriptor>. Apple can likely say say Apple (r) iPhone in the PDA or mobile phone markets.

    Regarding the dropping of "computer" – did anybody really notice? or call them "apple computer" to begin with?

  2. If it’s a GSM phone, you will be looking at strictly Rogers and Fido, since they’re currently the ones who use GSM technology.

    In other news, local number portability will be coming to Rogers in a few months. You have been warned.

    Your local Rogers retailer.

  3. Yeah I guess you’re right about the trademark. As for the dropping of "computer" – it doesn’t matter if nobody ever called them Apple Computer. All that matters is that Apple themselves no longer feel "Computer" was a good fit for the company.

    Dammit I hate Rogers.

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