Breakfast at Starbucks

Post ImageWhen I go to Starbucks I order coffee and nothing else. I avoid the pastries because, well, they suck. Even the rice krispie squares, which are one of my favorite treats, just aren’t very good at Starbucks. I’d definitely be willing to try one of their new breakfast sandwiches though (via Starbucks Gossip):

In the frenzy of grab-and-go breakfast that seizes the nation each morning, the trek from Starbucks (for coffee) to McDonald’s or another destination (for food) has become a familiar one. Even as Starbucks has developed a mass following for its dark, super-roasted coffee and its iced, frothed, blended and flavored offspring, the company has struggled to get its food up to par.

Thus, the latest move by Starbucks is a big one: challenging McDonald’s by introducing hot egg-and-cheese sandwiches on English muffins, just as McDonald’s is promoting its new higher quality coffee.

And from the sounds of things there is more food on the way. They don’t have kitchens in the stores, but instead have invested in “high-speed, high-heat” ovens. It appears as though lots of effort has gone into solving the no-kitchen-problem, and even McDonald’s is impressed with the solution Starbucks has come up with:

“It’s a fine technology,” admitted Mr. Thompson of McDonald’s. “We won’t use it, but it’s surprisingly good.”

I’m a big fan of the Egg McMuffin, but who knows, maybe the Starbucks ovens can really produce something good. Hopefully some of the Canadian Starbucks stores get updated soon so I can find out!

Read: NY Times

6 thoughts on “Breakfast at Starbucks

  1. I thought that I would add my 2 cents to this topic as I am a fan of the McDonalds new coffee.
    Although, I have not enjoyed a Starbucks coffee (if you do not count a Latte) for a long time, I would imagine that it has not changed all that much since my last arm was given for an extra large coffee. Since I really enjoy the limbs that I have left, although Starbucks is bringing in their fancy mircowaves I am still going to be a patron of McDonalds for the tastey, affordable and reliable coffee.

    Hello and welcome to McDonald’s how may I help you?
    Extra Large Double Double please!
    That will be $1.55.
    Thank you!

  2. I haven’t tried McDonald’s coffee for a long time, but I imagine it still doesn’t taste as good as Starbucks.

    I am more than happy to pay $2.07 for a Grande coffee at Starbucks. And really, the extra 52 cents isn’t a huge amount…my limbs are certainly worth more than that!

  3. Mine aren’t. The only part of my body that’s worth anything is my mind. I astound myself with how smart I sound sometimes.

    AND…McDonald’s coffee isn’t bad. It’s no Timmy’s though.

  4. apparently the taste test in Canada is June 19th at select stores, then live breakfast buy July. If you have noticed a starbucks getting reno’d in the last month or so this is why.

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