Call me shallow, but yeah, I’d buy coffee from Cowgirls Espresso. I mean, who wouldn’t want to buy coffee from their hot baristas? There’s a ton of coffee shops out there, so you need to be different if you’re going to succeed. That’s what the Cowgirls Espresso chain is going for:
Hot is not the half of it. To stand apart from the hordes of drive-through espresso stands that clutter the Northwest’s roadsides, commuter coffee stops such as Tukwila’s Cowgirls Espresso are adding bodacious baristas, flirty service and ever more-revealing outfits to the menu.
They aren’t the only ones either – the trend is dubbed “sexpresso”.
I doubt we’ll see any of these coffee shops in the colder climates of Canada any time soon, but it’s an interesting bit of marketing nonetheless.
Read: Seattle Times