I don’t know how many times this is going to come up, but I’ll keep posting about it until I don’t have to anymore. Podcasting is just a word. It means different things to different people. All that matters is the idea or technology or process that we use the word podcasting to refer to.
You know that Podcasting is over as a bankable concept when companies start rebranding themselves to escape the word.
Absolutely incorrect. The concept is alive and well. The word podcasting – well maybe it is starting to fall out of favor. The two should not be confused, however! We can use any word we like to refer to the concept, and it remains as valid today as it was three years ago.
(By the way, if you’re unsure of what SSDD means, here’s the definition.)