Twitter launched a killer new feature last week, the very aptly named “Track.” Sometimes when I am thinking about something, I wonder how many other people are thinking about that something at the same time. With Twitter and the new Track feature, there’s a way to find out:
You can follow friends on your phone through Twitter, but what about concepts? What if you wanted an update anytime anyone mentioned your name, your favorite band, “NYC,” “earthquake,” or “Steve Jobs?” In real-time? What if you were attending an event and wanted to know who else was there?
That’s what Track lets you do. It’s dead simple to setup – just send “track mastermaq” to Twitter, and you’ll start receiving all messages that mention my nickname. This is really powerful stuff. In addition to the usual ego-tracking, I am also tracking edmonton and podcasting. It’s like a whole new world has opened up!
If you’ve been holding off on trying Twitter, I strongly encourage you to do so now. Especially if you’re in the marketing industry. Where else can you get notifications every time someone mentions your product or service? This is the future, today.
Now if only Twitter was more reliable…
Read: Twitter Blog
MasterMaq's Blog 
Hi Mack, I’m trying to do some tracking on twitter, but trying to locate the app that you have referred to here takes me to the general twitter blog, and a search of twitter api has also proved as a needle in a haystack for me. Would you be able to possibly point me in the right direction with a link or a couple tips on where to get started? I’d certainly be able to get going on my own once I’ve found the tools, but that is proving more than difficult!