Happy Earth Day!

Did you know there are actually two Earth Days? I didn’t (or else I forgot) but as usual, Wikipedia has the answers. Evidently the March equinox (around March 20th) is also called Earth Day, though I think today is the more popular and commonly celebrated day.

Earth Day is a name used for two different observances, both held annually during spring in the northern hemisphere, and autumn in the southern hemisphere. These are intended to inspire awareness of and appreciation for the Earth’s environment. The United Nations celebrates Earth Day, which was founded by John McConnell in 1969, each year on the March equinox, while a global observance originated by Gaylord Nelson as an environmental teach-in, and since January 1970 also called Earth Day, is celebrated in many countries each year on April 22, including the U.S.

Like most of these events lately, companies are not shy to take advantage of them for marketing purposes. Starbucks has historically celebrated Earth Day by offering free drip coffee to customers with personal cups, but not this year:

On April 22, Earth Day, Starbucks will donate five cents to Conservation International (CI) for every purchase made that day with a Starbucks Card at any Starbucks store in the U.S. and Canada.

Why couldn’t they just abolish splash sticks, balance print-outs for Starbucks card holders, and other environment unfriendly practices? I guess that would be too easy.

The official site of the March Earth Day is here, and Canada’s Earth Day site is here.

And hey, what better way to celebrate than by venturing out into our fourth day of blizzard-like conditions!