Believe it or not, the CRTC has approved five applications for new FM radio stations in Edmonton. According to the official decision, that would bring the total number of commercial radio stations in the Edmonton Census Metropolitan Area (CMA) to 21, though Wikipedia already lists 25 stations (I suppose some are considered non-commercial). Here are a few other highlights from the document:
- From 2003 to 2007, total revenues grew at a compound annual rate of 9.8% in the Edmonton radio market, compared to 9.9% for the province of Alberta and 6% for all of Canada over the same period.
- In 2007, the Edmonton radio market recorded a profit before interest and tax (PBIT) of 26.7%, slightly above Alberta’s PBIT of 26.4% in 2007 and well above Canada’s 2007 PBIT of 20%.
- An economic outlook for 2008 released by the Edmonton Economic Development Corporation (EEDC) in November 2007 predicts continued strong economic growth in the region.
Though it might seem crowded, the radio market in Edmonton appears to be doing quite well. It should be noted that 14 applications were submitted, so 9 of those were rejected by the CRTC. The approved stations include an Aboriginal language station covering all of Alberta, as well as Adult Contemporary, Adult Album Alternative, Essential Alternative and Young Music stations. I’m pretty sure that John Yerxa’s New 107 FM was the first of the new stations with a website.
It’s also worth taking a look at the Summer 2008 ratings book, by the Bureau of Broadcast Measurement. As usual, last link on the left has all of the details:
When they’re not spinning tunes or tales, most radio folk will say a summer book is a lightweight and not truly indicative of the market. However, total listenership was up, reaching 1,647,000 compared to 1,631,000 in the previous book, suggesting BBM diary-keeping was done in earnest.
The top radio station for the period was The Bear (100.3 FM), with 630 CHED taking second place and CISN Country (103.9 FM) in third. Corus’ new station, iNews 880, placed 16th. You can read the full report in PDF format. The Fall 2008 ratings book will be released on November 27th.
I don’t listen to much radio myself – CDs and my iPod work well for me. When I do listen, it’s to either 630 CHED or The Bounce (91.7 FM, which placed 4th in the Summer 2008 book). Very rarely do I “station surf” so I doubt I’ll hear much of the new stations first hand.