I’ll give Paul Boutin credit for writing some seriously good link bait, but that’s all his recent essay for Wired is worth. Paul argues that we don’t need blogs anymore thanks to Twitter (and for good measure he mentions Facebook and Flickr too). He advises anyone thinking about starting a blog to think twice, and anyone who already writes one to pull the plug:
The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
I guess Paul is a “glass-half-empty” kind of guy.
Of course it’s difficult to get noticed in the blogosphere – there are so many blogs out there! Of course something you write is going to attract comment trolls – you can’t please everyone! Of course blogging takes more time and effort than Twitter – but that’s because you’re writing so much more!
But none of that is reason enough to give up on blogging.
Obviously I’m a big fan of Twitter, and I do spend quite a lot of time posting there, but I don’t think I could replace my blog with it. I find the two are complementary – quick comments and updates go on Twitter, longer thoughts go on my blog. That system seems to work well for me.
Same goes for the consumption side of things. Tweets are searchable instantly, true, but good luck following a thread. Short conversations between a couple of people are okay, but anything more and you’ve got problems. Blogs don’t have this problem of course, thanks to comments and trackbacks. And let’s be honest, Google indexes blogs fairly quickly anyway.
Twitter — which limits each text-only post to 140 characters — is to 2008 what the blogosphere was to 2004.
I’d agree with that. Twitter has lots of buzz right now, that’s undeniable. Just as the election in 2004 helped blogs increase in popularity, the current election is giving a boost to Twitter. What I don’t agree with is the notion that Twitter’s success sounds the death knell for blogs.
I think blogs remain incredibly valuable and will be with us for a long time to come.