Today is Facebook’s 5th birthday. Hard to believe it has been around that long, actually. Over 150 million people have joined since launch, and Facebook is now a household name. I remain a regular user of the site, though I’m not nearly as active there as I once was. I guess you could say the buzz eventually subsided for me.
I am continually amazed at how many people have Facebook accounts. Almost my entire family does – even my Grandma, who just joined last week! And it’s more than just having an account. My parents are very active on the site, far more active than I am. This is important.
Why? Because of Facebook Connect. I’ve been playing with it recently, and I’m impressed with how easy it is to integrate into a website. Essentially Facebook Connect is a single-sign-on service. Instead of creating a new account at a website, you can just login with your Facebook credentials. Additionally, the site can publish stories to your feed if you allow it. It’s pretty slick.
Facebook Connect needs lots of active users to be successful. It also needs participating websites. Though there aren’t very many yet, I expect adoption to pick up. It’s easier to decide on Facebook Connect than on something like OpenID because you don’t have to explain what it is, and chances are your users already have a Facebook account anyway.
It’ll be interesting to see how Facebook changes over the next five years. I’d bet that Facebook Connect will play a big part in any changes.