Media Monday Edmonton: Facebook Statistics

It has been a year and eight months since I last looked at the local media’s Facebook statistics, so I figured it was time for an update! According to Facebook Ads, there are 580,000 people registered on Facebook who live in Edmonton, just 20,000 of whom are under the age of 18 (about 62% are between the ages of 18 and 34).

Here’s a comparison of local media organizations on Facebook (as of June 17, 2013):

102.3 Now! Radio Radio 72,061 (29.9%) 11,065 (247.3%)
Global Edmonton (↑) TV 68,215 (62.6%) 8,109 (231.4%)
91.7 The Bounce (↓) Radio 59,406 (20.5%) 14,936 (722.5%)
Hot 107 FM (↑) Radio 33,184 (100.3%) 10,402 (551.3%)
100.3 The Bear (↓) Radio 30,103 (40.6%) 3,410 (90.9%)
CTV Edmonton (↑) TV 29,864 (131.9%) 16,905 (1465.3%)
104.9 Virgin Radio (↑3) Radio 24,029 (216.7%) 35,571 (4094.7%)
Sonic 102.9 (↓2) Radio 21,485 (50.8%) 2,859 (78.1%)
CISN Country 103.9 (↓) Radio 21,440 (118.8%) 3,930 (232.8%)
Edmonton Journal (↑) Print 12,576 (120.8%) 1,698 (531.2%)
BT Edmonton (↑2) TV 12,298 (138.6%) 782 (-36.0%)
Edmonton Sun (↑4) Print 11,174 (256.5%) 1,716 (178.6%)
CKUA Radio (↓4) Radio 11,047 (22.1%) 102 (-48.5%)
K97 (↓2) Radio 7,805 (42.9%) 1,479 (342.8%)
Lite95.7 (↑3) Radio 5,968 (245.6%) 1,250 (594.4%)
up! 99.3 (↓) Radio 4,306 (33.7%) 1,232 (155.6%)
630 CHED Radio 4,023 (98.6%) 2,493 (4603.8%)
92.5 Fresh FM (↓4) Radio 3,214 (-7.9%) 4,420 (2425.7%)
CBC Edmonton (↑) Radio/TV 2,944 (205.7%) 147 (390.0%)
96.3 Capital FM (↑2) Radio 2,423 (187.8%) 250 (363.0%)
The Team 1260 Radio 2,315 (145.0%) 317 (4428.6%)
Vue Weekly (↓3) Print 1,854 (89.2%) 41 (192.9%)
Avenue Edmonton (↑2) Print 1,591 (737.4%) 51 (750.0%)
Metro Edmonton (↓) Print 1,334 (66.1%) 65 (364.3%)
CJSR (new) Radio 865 37
iNews880 (↓) Radio/Online 654 (84.7%) 65 (983.3%)

Some thoughts on the data:

  • Radio continues to dominate with Now! once again out front.
  • Though Avenue Edmonton saw the largest percentage increase, Global Edmonton actually added the most new likes at 26,252. CTV Edmonton, Hot 107 FM, Now!, and Virgin Radio all added more than 16,000 likes.
  • Last time I said that I expected the Edmonton Sun to do better, and they did! They had the second highest percentage increase in likes and rose four spots.
  • The only organization to lose likes was Fresh FM. The reason, as I’ve written about before, is that they inexplicably started over from scratch when they rebranded.
  • I’m not really sure why the “talking about it” metric has changed so much. There’s some information on it here, but my guess is that Facebook has changed the way it is calculated. Or maybe some organizations really did figure out how to make that number go up.

You can see past Media Monday Edmonton entries here.

2012 Alberta Election: Social Media Highlights

I don’t think there’s any doubt that social media played a significant role in this year’s provincial election. From witty tweets to conversation-shifting blog posts and everything in between, there’s no shortage of social media highlights to look back on. In an effort to capture how social media impacted the election, I have been tracking some of the most popular and memorable blog posts, photos, tweets, videos, and links.

Very early on, Danielle Smith’s campaign bus was the talk of Twitter for its unfortunate wheel placement. It attracted so much attention that even Jay Leno joked about it! The Wildrose quickly fixed the bus, sharing a new photo on Facebook that was liked nearly 800 times with more than 220 comments.


Social media proved to be an effective tool for the mainstream media to share their stuff throughout the election. For example, CBC’s Vote Compass was shared more than 5300 times on Facebook and more than 870 times on Twitter. Over 115,000 responses were completed.

On March 30, PC staffer Amanda Wilkie (@wikwikkie) posted a tweet questioning Danielle Smith’s lack of children. There was an immediate backlash which forced Wilkie to apologize and delete the tweet. Smith released a statement explaining that she and her husband had tried to have kids with the aid of fertility treatments, and Alison Redford released a statement announcing that Wilkie had resigned. The two leaders spoke on the phone and vowed to move on.

Smith’s tweet was retweeted more than 100 times.

On April Fools Day, the Wildrose issued a news release saying that if elected, the party would pursue a merger with Saskatchewan to form a new province known as Saskberta. It was shared on Facebook more than 2100 times and on Twitter more than 360 times. The Wildrose tweet itself was retweeted more than 140 times:

Candidates first felt the power of blogs on April 2, when Kathleen Smith (@KikkiPlanet) posted her widely-read piece entitled Pruned Bush: Confessions of a Wilted Rose. An impassioned and well-written post, it racked up more than 1400 likes on Facebook, more than 330 tweets, and 136 comments. More than that, it brought “Conscience Rights” into the spotlight.

Kathleen’s post even attracted an angry response from a Wildrose supporter. Paula Simons has a good recap of the whole story, so check it out.

Just two days later, Dave Cournoyer (@davecournoyer) posted an even more popular blog post. His entry titled thorny candidates could be the wildrose party’s biggest liability attracted more than 4700 likes on Facebook, more than 600 tweets, and 150 comments. Though we didn’t know it at the time, Dave’s post would be cited countless times over the next few weeks as Wildrose candidates made gaffe after gaffe. Even his follow-up post on April 16 attracted more than 600 likes, more than 70 tweets, and 75 comments.

The next day on April 5, Dave Cournoyer noticed that a Twitter account named @PremierDanielle had been created and was being followed by @ElectDanielle, Smith’s official account. While it only came to light during the election, it was actually created back on October 12, 2010.

I didn’t think there’d be many audio clips to note during the election, but on April 7 the Alberta Party launched its official campaign song, composed by JUNO winners Cindy Church and Sylvia Tyson. The page was shared on Facebook more than 100 times and on Twitter more than 40 times. The song itself, hosted on SoundCloud, has been played more than 3500 times.

It didn’t take long after Danielle Smith announced a $300 dividend for all Albertans for Sean Healy to launch Dani Dollars, a website that let users pledge their cash “to Wildrose Relief”. It was shared more than 280 times on Facebook, more than 130 times on Twitter, and attracted more than 170 pledges for a grand total of $51,600.

The leaders debate took place on April 12, and while it ended up being fairly boring (aside from Raj Sherman’s unintentionally comedic outbursts) there were a couple of highlights. One was Alberta Party leader Glenn Taylor’s live blog, which was followed by more than 1700 people. It was shared more than 480 times on Facebook and more than 300 times on Twitter.

The debate also resulted in one of the most memorable tweets of the election, retweeted more than 340 times:

Edmonton Journal videographer Ryan Jackson posted a really unique video on April 13. By stitching together four different videos, Jackson made it appear as if you were sitting in a coffee shop with four of the party leaders. The video was shared more than 140 times on Facebook and more than 50 times on Twitter.

On April 14, a new Twitter account known as @Adamwyork posted a tweet about Wildrose candidate Allan Hunsperger. It linked to an old blog post that Hunsperger had written that contained the shocking statement that gays and lesbians would “suffer the rest of eternity in the lake of fire, hell.” You can see a screen capture of the post here. It wasn’t until April 26 that the person behind the tweet was identified. Turns out it was Blake Robert, better known online as @BRinYEG. Paula Simons’ post about the outing has already been shared more than 275 times on Facebook and more than 144 times on Twitter.

Though the original tweet was only retweeted 13 times, the impact it had on the election cannot be overstated.

On April 16, the domain name was registered. A couple of days later, the website launched featuring a short video that asked Albertans to vote strategically against the Wildrose. The website has been shared on Facebook more than 3700 times and the video itself has been seen more than 88,000 times.

On April 17, Vicky Frederick posted a Wildrose-edition of the “Downfall / Hitler Reacts” video meme. The video, titled Inside the Wildrose War Room, has been seen nearly 12,000 times.

It was a busy day on April 17. That was also the day that Wildrose candidate Ron Leech made controversial statements about having an advantage as a Caucasian. The Journal captured a copy of the radio interview here. The tweet from CTV Edmonton breaking the news was retweeted more than 250 times:

That same day, the Wildrose posted its “Momentum” ad on YouTube. With more than 112,000 views, it’s the most popular election-related video.

On April 20, Paula Simons wrote a blog post titled The Price of Free Speech. She discussed Danielle Smith’s stubborn refusal to reprimand candidates like Hunsperger and Leech. The post was shared on Facebook more than 1500 times and on Twitter more than 180 times.

In the final weekend of the campaign, photos of this graffiti wall here in Edmonton started circulating on Facebook, Twitter, and elsewhere online:

I don’t know how many times it was shared, but I saw it all over the place.

After all of the negativity of the election, I was quite happy to see Ryan Jackson’s next election video on April 23. A “whimsical parody video”, it featured the “strange new species” popping up on lawns across Alberta known was the election sign.

He posted a behind-the-scenes on the video just yesterday.

As the polls opened on April 23, many people tweeted that they had voted while others encouraged Albertans to get out and vote. With more than 200 retweets, Kathleen Smith’s call-to-action was probably the most visible of the day:

On election night itself there were many memorable tweets, but Todd Babiak’s post about how the public opinion polls were so wrong was one of the most retweeted with 195 retweets:

As far as I can tell, the most retweeted tweet of the entire election came at 9:27pm on election night, after it became clear that the Wildrose would form the official opposition. Calgary’s Nick Heer posted this tweet:

It has been retweeted more than 650 times!

Final Thoughts

It’s hard to imagine what the election would have looked like without social media! Through tweets, photos, videos, blog posts, and more, Albertans had no shortage of ways to share their thoughts on the candidates and the campaigns. And because of the nature of social media, those thoughts often spread extremely quickly and were frequently picked up by the mainstream media. Whether you’re a Twitter or Facebook user yourself or not, there’s no question that social media helped make the 2012 provincial election one of the most exciting in Alberta’s history.

Did you have a social media highlight that I missed? Let me know in the comments! For more on the role that Twitter played during the election, be sure to check out AlbertaTweets. Looking for election results and statistics? Check out my #abvote Results Dashboard!

Media Monday Edmonton: Getting social on Facebook

For some reason I was curious about local media and Facebook recently, so that’s what I looked at this week. If you’re looking for a good rundown of recent news, check out Karen’s latest Edmonton New Media Roundup.

Here’s a quick comparison of Edmonton media organizations on Facebook (as of October 17, 2011):

102.3 Now! Radio Radio 55,454 3,186
91.7 The Bounce Radio 49,280 1,816
Global Edmonton TV 41,963 2,447
100.3 The Bear Radio 21,416 1,786
Hot 107 FM Radio 16,565 1,597
Sonic 102.9 Radio 14,244 1,605
CTV Edmonton TV 12,876 1,080
CISN Country 103.9 Radio 9,799 1,181
CKUA Radio Radio 9,045 198
104.9 Virgin Radio Radio 7,587 848
Edmonton Journal Print 5,695 269
K97 Radio 5,461 334
BT Edmonton TV 5,155 1,222
92.5 JOE FM Radio 3,488 175
up! 99.3 Radio 3,221 482
Edmonton Sun Print 3,134 616
630 CHED Radio 2,026 53
Lite95.7 Radio 1,727 180
Vue Weekly Print 980 14
CBC Edmonton Radio/TV 963 30
The Team 1260 Radio 945 7
96.3 Capital FM Radio 842 54
Metro Edmonton Print 803 14
the edmontonian (retired) Online 744 2
fusedlogic Online 693 12 Online 581 20
iNews880 Radio/Online 354 6
The Gateway Print 336 3
The Unknown Studio Online 296 3
City and Dale Online 251 9
Avenue Edmonton Print 190 6
West Edmonton Local Online 176 11 Online 155 6 Online 54 14
Jay n’ J. Online 21 0

Some thoughts on this table:

  • Radio stations are clearly the heaviest users of Facebook among the local media, both in terms of likes but also activity.
  • Online properties generally don’t have many likes on Facebook. Is this because they’re already online, just elsewhere? Is it because they don’t have as large an audience to promote Facebook to?
  • I would have expected CBC and the Edmonton Sun to place higher in terms of likes. They both have a significant offline audience, but they evidently haven’t been as aggressive at converting that audience into Facebook likes as other media organizations.
  • I think it’s interesting that 102.3 Now! Radio almost never links to its website on Facebook. Instead they posts photos, videos, and general notes, and seem to generate quite a lot of discussion. Contrast that with iNews880, where pretty much every post on Facebook is a link back to the website.

There’s a ton of additional analysis that could be done (which organizations advertise their Facebook pages, which have it integrated into their websites, etc.), but I think this is a useful start.

What do you think about the results?

Notes for 5/24/2010

Hope you had a nice long weekend! Here are my weekly notes:

Facebook has been in the news a lot lately for privacy issues, and for the fact that it is expected to announce its 500 millionth user sometime in the next few weeks. A recent Time article basically says that Mark Zuckerberg will continue to ask for forgiveness, rather than permission. His quote: “We’re building a Web where the default is social.” The article says that Facebook is redefining privacy and that Zuck thinks people want to share more about themselves online.

If you believe the media (both new & traditional) you’d think there was a huge backlash going on against Facebook right now. Apparently there are lots of startups looking to capitalize on Facebook-related privacy fears. There are protest groups, and even a “Quit Facebook Day” initiative.

Here’s a quote from Matthew Milan, co-creator of

“I’m not interested in having my data somewhere I can’t trust what is going to happen to it.”

Really? I don’t buy it. Our data is in so many places already, and more sensitive data probably. Do we trust all of those places? Do we even know all of them? I think Zuck is right. My gut tells me that the vast majority of Facebook users don’t give a hoot and that they’ll happily share more information. There’s a tiny percentage that have found media eager to help them make a mountain our of a molehill, but that’s it.

I won’t be quitting Facebook anytime soon.

Facebook has acquired FriendFeed

Today Facebook announced it had acquired FriendFeed. This is exciting, interesting news for a number of reasons. First, I think FriendFeed is a fantastic platform. Facebook is about to get a whole lot better thanks to the engineers behind FriendFeed (this is very much a talent acquisition). Second, I think this will cause Twitter, Google, and everyone else in the real-time space to pick up the pace. We’re going to see a whole ton of innovation in the months ahead. That’s good news for all of us.

Here’s the TechCrunch story on the deal, which is where I first read it. Here’s the official Facebook press release, and here’s the official FriendFeed post.

Here are some other relevant posts I’ve found interesting:

Also today: Facebook launched improved search for everyone.

I haven’t used FriendFeed much lately, and I’m not incredibly active on Facebook either. Still, I’m stoked about this deal. In addition to making Facebook a whole heck of a lot better, I think it’s going to have that “a rising tide lifts all boats” kind of effect. At least I hope so (I’m looking at you Twitter).

Edmonton Federation of Community Leagues (EFCL) and Social Media

Can an antiquated organization use social media to become relevant to younger generations? The Edmonton Federation of Community Leagues (EFCL) may soon give us an answer. They’ve started to create a presence on Twitter and Facebook, and promise that more is on the way.

First of all, what is a community league? From Wikipedia:

A community league is an organization of community residents who represent their community at large in communication with a municipal government. Community leagues are organized to provide such services as providing recreational opportunities to the community, addressing municipal issues which address the community directly, and keeping community residents up-to-date on happenings within the community.

Edmonton was the first city in Canada to adopt the idea of a community-based organization, according to the EFCL history page. The Crestwood Community League was formed way back in 1917! Today, there are 150 community leagues under the EFCL umbrella.

So far, EFCL have created a Twitter profile and a Facebook page. They are “slowly slipping [their] toe into the waters of social media.” I contacted Michael Janz, EFCL’s Marketing Director, to ask for his thoughts. He quickly corrected my initial assessment of the organization:

“I would challenge the notion that EFCL is ‘antiquated’ – I think ‘established’ is a better word. EFCL has been here for 80 years. People know what it is and what EFCL can accomplish.”

He did concede that the younger generations are much less familiar with the EFCL however, which is what I meant by “antiquated”. The organization’s main membership drive kicks off in September, and the goal this year is to have a more coordinated promotional effort, making use of both traditional and social media. Michael told me that the EFCL is getting on Twitter and Facebook now to be prepared. They are “moving to where the puck is going”, Michael said.

I asked Michael about the challenges EFCL faces with adopting social media, and learned there were other, bigger challenges: “As of March 2008, only 50% of our leagues had websites. We’re now up to 70%.” Clearly having a web presence is an important first step before making the jump to Twitter! EFCL’s mandate is to serve the community leagues, and helping them get websites and email addresses setup is the focus for now. Social media tools will follow.

The first community league to follow that trajectory is Crestwood. They have a regularly updated website, full of information for members. Recently, they joined Twitter and have been posting an interesting mix of tweets – some community-specific, some related to Edmonton as a whole.

I think it’s great that EFCL is mindful of Twitter, Facebook, and other social media tools and services. They’re fortunate to have someone like Michael on board. I look forward to following their progression in the world of social media, first in September for the big kick off, and beyond.

Facebook Connect gaining momentum

I’ve mentioned a few times that I’m a big fan of Facebook Connect. It’s easy for end users to understand and use, and relatively straightforward for developers to implement also. I’ve been working on adding Connect support to ShareEdmonton, and haven’t run into any major roadblocks yet.

Recently, I started looking for information about other sites that have integrated Facebook Connect. Here are some highlights:

And most recently, I found this very interesting post about Citysearch, one of the first websites to integrate with Facebook Connect:

In the four months the site has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members: daily registrations on Citysearch have tripled.

That’s fairly impressive – every item shared through Facebook generates 28 unique visitors! Though I’m not quite sure how they got those numbers, so take them with a grain of salt.

I fully expect Facebook Connect to keep gaining momentum!

Can Facebook become the new default?

I find Facebook incredibly useful, if not particularly exciting. My usage reflects that – I like to add people on Facebook in order to maintain connections, and I like to keep my profile looking fresh, but I rarely surf Facebook like I used to. Yet there’s no escaping Facebook. The numbers tell the story. Check out these statistics compiled for a recent Fortune article:

  • 175 million members
  • 3 billion total daily minutes of use
  • 850 million photos uploaded each month
  • 15 million who update their status daily
  • 24 million pieces of content shared each month

Very impressive. Also in the sidebar, Fortune looks at the race to 150 million users. That feat took Facebook 5 years, versus 7 years for the iPod, 14 years for the cell phone, 38 years for the television, and 89 years for the telephone. Obviously it’s not an apples-to-apples comparison, but you get the idea (and notice how other technologies such as Google or Windows are left out).

With numbers like that, it’s not hard to listen to Mark Zuckerberg and actually think he’s got a shot at achieving his new goal:

"We think that if you can build one worldwide platform where you can just type in anyone’s name, find the person you’re looking for, and communicate with them," he told a German audience in January, "that’s a really valuable system to be building."

In the article, author Jessi Hempel positions Facebook as the new phone system, but I think the new email system is perhaps a more reasonable comparison. I think the “default” right now when you make a connection is to get an email address. You collect business cards at events and they all have phone numbers and email addresses but how many people actually pick up the phone? Email is the default.

What if Facebook could become the new default? Clearly, that’d be a big deal.

Already I think Facebook is the default platform for events, and most people seem to think it’s the default for photos. Can it become the default for communication in general? As I’ve said before, I think Facebook Connect is a step in that direction.

Happy 5th Birthday Facebook!

Today is Facebook’s 5th birthday. Hard to believe it has been around that long, actually. Over 150 million people have joined since launch, and Facebook is now a household name. I remain a regular user of the site, though I’m not nearly as active there as I once was. I guess you could say the buzz eventually subsided for me.

I am continually amazed at how many people have Facebook accounts. Almost my entire family does – even my Grandma, who just joined last week! And it’s more than just having an account. My parents are very active on the site, far more active than I am. This is important.

Why? Because of Facebook Connect. I’ve been playing with it recently, and I’m impressed with how easy it is to integrate into a website. Essentially Facebook Connect is a single-sign-on service. Instead of creating a new account at a website, you can just login with your Facebook credentials. Additionally, the site can publish stories to your feed if you allow it. It’s pretty slick.

Facebook Connect needs lots of active users to be successful. It also needs participating websites. Though there aren’t very many yet, I expect adoption to pick up. It’s easier to decide on Facebook Connect than on something like OpenID because you don’t have to explain what it is, and chances are your users already have a Facebook account anyway.

It’ll be interesting to see how Facebook changes over the next five years. I’d bet that Facebook Connect will play a big part in any changes.

For more on Facebook’s 5th birthday and some up-to-date statistics, check out Hitwise and VentureBeat.

Facebook's virtual gifts – money well spent?

In a post at VentureBeat yesterday, Eric Eldon shared some estimates that suggest Facebook’s revenue from virtual gifts this year will be in the range of $28 million to $43 million. That’s a serious amount of coin for nothing more than an image on a web page.

Gifts are priced at $1 each, and the study found that an average of 470,000 are sold each week.

Facebook introduced the gifts feature in February of 2007. A gift is simply an image of something, like a heart, a flower, or hundreds of other options, that when given, shows up on a “gift box” in a user’s profile. If the gift is public, then the recipients’ friends can see it, too. If it’s private, only the recipient and the giver can see it.

I think the key there is “simply an image”. This is definitely one of those things where you can’t help but think “why didn’t I come up with that!”

Clearly, gifts are a good source of income for Facebook. I wonder who buys them though. Why are people so happy to pay $1 for a bunch of pixels on a web page?

Surely that $40 million could have been spent on something better?