Media Monday Edmonton: Update #99

Here’s my latest update on local media stuff:

Press Gallery
Press Gallery at McKay Avenue School

No local interest in Pinterest

There’s a lot of talk about Facebook making a splash in the news world with an upcoming app, but they’re not the only social network with an interest in the media. Pinterest too has made an effort to court media organizations, and they said in September that “a growing number of journalists and media sites use Pinterest.” Back in March, they launched an analytics dashboard to help media orgs and others see how their content is being pinned on Pinterest. Unsurprisingly, Mashable has a lot of great stuff on Pinterest if you’d like to learn more about what they have been up to.

Some of the local media are using Pinterest, but not many (let me know if I have missed any):

As you can see, only the Edmonton Journal is really active on Pinterest. They’ve created 85 boards, featuring everything from “Cars”, “Food”, and “Weddings” to “Mint Green Fashions” and “Chalkboard Paint Inspiration”. One of the most interesting boards (from a news point-of-view) is “This Day in Journal History”, which is described as “a daily look at the past through the eyes of the Edmonton Journal.”

I guess Pinterest hasn’t caught on with local media orgs. If you’re looking to jump into Pinterest, here are five ways journalists can use the service and here are five ways journalists are using Pinterest.

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

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