Media Monday Edmonton: Update #65

Here is my latest update on local media stuff:

On Oprah and the truck nuts…

Last week I wrote about Oprah in Edmonton, and I complimented Global Edmonton’s Carole Anne Devaney. I thought she did a pretty good job warming the crowd up before Oprah came out. One of the “gifts” she gave to Oprah was a purse that looked like “truck nuts”. Both women joked about it, but that didn’t stop the online fallout that followed. Todd makes a great point in his post:

We’re leaving someone with over 16 million Twitter followers with an image, a memory, of our city — of us. Randomness is wrong. An empty joke is wrong.

I agree that you can be funny and smart at the same time, and I agree that we probably could have made better use of the opportunity. In particular I would have loved to have seen a local book as one of the gifts. That said, there were some really great gifts, like the basket from Duchess.

I don’t think Carole Anne is the bad guy (as some have made her out to be). Two thoughts on that:

  • The event’s sponsors included EEDC and the Chamber of Commerce. I don’t know what their involvement was in the event, but it seems reasonable to assume that the two primary organizations responsible for tourism and business in our city might have had some input. Clearly we need to make sure they’re on board with Make Something Edmonton and that they catch and capitalize on opportunities like this.
  • Carole Anne said in her remarks that she asked some Edmontonians for input on the gifts. I don’t recall what she said specifically about the “truck nuts” purse, but I wouldn’t be surprised if dozens of Edmontonians had suggested it (or something like it). I think this underscores the mountain of work that Make Something Edmonton has ahead of it. It’s an uphill battle.

Very, very few Edmontonians said “what are truck nuts” in response to hearing about the “gift”. We may not have created them here in Edmonton, but judging by the number you see around town and the general awareness of what they are, we seem to have adopted them, for better or worse. Maybe we should start a Make Something Edmonton campaign to go around town cutting them off? Kidding, of course.

It’s easy to complain about what happened and it’s easy to point to things that better reflect Edmonton after the fact. The challenge is learning from this to do better next time. Let’s focus our energy on that.

Oprah in Edmonton
Cameras among the crowd at Oprah last week!

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 1/27/2013

Here are my weekly Edmonton notes:

Edmonton Landscape (winter)
Edmonton Landscape (winter) by Brennan.

Here are some upcoming events:

%$^& It i'm going for it.
Justin Piercy says he has been “eyeing this shot up for literally a few years” and finally went for it. I’m glad he did!

Edmonton City Council and Katz Group move forward on new downtown arena

Today was the latest episode in the downtown arena saga and it was a weird one. Council received an update from Administration on negotiations with the Katz Group and ultimately voted 10-3 to move forward with an altered deal, though one that still closely resembles the framework that was approved in October 2011. Today is being called a “landmark” day for Edmonton, and supporters of the arena are understandably happy that the project is moving ahead, even though they may not be entirely sure why.

Let’s start with what’s new. The price of the arena has gone up $30 million to $480 million, and that pushes the total cost of the project (including the community rink, land, and other elements) to more than $600 million. The other changes include:

  • The additional $30-million for the arena over the previous framework will be split between the City and the Katz Group
  • The LRT connection, solely funded by the City, has been reduced from $17-million to $7-million
  • Katz Group will pay for the slightly increased costs of the Winter Garden
  • Under the new framework, the City will own the arena and land, and the Katz Group will pay all operating costs and receive all revenues

There are some other changes too, such as a property tax clause that no one seems to understand. But the biggest difference? Congratulations and optimism all around. Speaking to the media afterward, Mayor Mandel declared:

“It’s 100%, a deal is done. All the other stuff is just going through some steps. I’m absolutely totally confident that we will go ahead…”

And here’s the statement from the Katz Group:

“This is a milestone agreement for a world class facility that will drive the ongoing revitalization of downtown Edmonton,” said Daryl Katz, Chair of the Katz Group. "It also helps to ensure the Oilers’ long-term sustainability in Edmonton. This has been a challenging process for all concerned but we are confident we will all look back on the end result with pride and satisfaction at what we have achieved. I want to thank City Council and City Administration for their work on this file. This is a great day for Edmonton and we are excited to get to work on realizing this incredible opportunity.”

You may recall that when the original agreement was passed in October 2011, there was quite a bit of optimism then too. But it wasn’t along the lines of “the deal is done” as much as it was about moving forward. To be fair, it’s not like there was cheering in Council Chambers today, as Paula noted:

“After all the years of negotiations, the vote was greeted by silence — followed by an awkwardly belated round of quiet applause from the Katz Group and their supporters.”

But for Mayor Mandel and Daryl Katz in particular, their comments represent a complete turnaround. Last September, the mayor was “frustrated” and issued a statement calling for “the Katz Group to clarify its full position.” In response, Daryl Katz wrote a letter in October in which he called for “more time and political leadership.” He said negotiations had “gone backwards” and noted there were 15 open issues. In December, the Mayor said “we’ve gone as far as we’re going to go” and said a deal had to be reached within six weeks.

My read of the report suggests fewer than 15 changes were made, but maybe Katz was just grandstanding in his letter. What’s most interesting of course are the things that have not changed.

There’s still $100 million missing from other orders of government (plus another $14 million for the community rink). Mayor Mandel today said he is “very confident” that the province will come to the table for that amount, but no one knows when or how. There’s also no guarantee that that province would approve the proposed downtown CRL (though it seems unlikely they would reject it) nor that the Katz Group will actually invest in the commercial development surrounding the arena (it’s all “subject to commercial viability”).

I don’t see much of a difference between today’s deal and the agreement from October 2011, but apparently it was enough for Mandel and Katz to declare that we’ve crossed the finish line.

So what’s next? Well someone needs to come forward with $114 million, for starters. Given that the City expects construction to start as early as August 2013, getting the remaining funding issues sorted out would seem to be the priority. But perhaps more importantly, this agreement significantly increases the likelihood that Mayor Mandel will decide not to run again in the next election. As Paula noted, that means “a new political game is just beginning.”

I’ll give Don Iveson the last word on today’s proceedings: “I don’t want our city to fight about this anymore. It’s been an open wound in Edmonton.”

Media Monday Edmonton: Oprah comes to town

Oprah Winfrey was in Edmonton tonight for the first of three Canadian stops on a mini speaking tour that will also take her to Calgary and Vancouver later this week. She has been the talk of the town lately, with thousands of Edmontonians looking forward to hearing from the TV icon herself (and spending a lot of money to do so). I was fortunate enough to attend with Sharon courtesy of EEDC, one of the event’s sponsors. While I didn’t exactly grow up watching Oprah, many people around me regularly watched her show, such as my Mom and Grandma. I think most of the people in attendance tonight (primarily women, it’s true) are fans of Oprah because of the good she does in the world, because of what she does for other people, but for me the appeal has always been her larger-than-life personality. I wasn’t hoping for a life-changing moment tonight. Instead, I was hoping to gain a better understanding of what makes Oprah the woman she is.

Oprah in Edmonton

Tonight’s event was hosted by Global Edmonton’s Carole Anne Devaney. She admitted to being extremely nervous, and shared with us some of her own memories of Oprah’s show. She then got the crowd fired up by sharing a few “favorite things” from Edmonton that Oprah will be going home with. She chose sausage, a photo/painting of the river valley, a basket of goodies from Duchess Bake Shop, and an Edmonton Oilers jersey with #1 and Winfrey emblazoned on the back. Oh and a purse shaped like truck nuts. “Ok maybe that’s not one of Edmonton’s favorite things,” she joked.

Oprah in Edmonton

I thought Carole Anne did a great job, and she looked absolutely smashing. “We’re all going to leave a little bit more inspired, a little bit more motivated, and a little bit more enlightened,” she said before she left the stage.

After an official introduction from CIBC’s Gary Mayzes, it was finally time for Oprah to come out on stage. Here’s a look at what it was like:

It was pretty incredible! As you can see, she decided to humor us and Carole Anne with the truck nut purse.

Despite all the chatter about Oprah coming to town, and despite the show being sold out, no one really knew what to expect. Oprah herself addressed this when she got on stage. The program explained that the event would provide “an intimate personal profile of someone who has touched people across the globe for more than a quarter century as one of the most powerful voices in media, resonating with and bringing hope to people of all walks of life.” Oprah set the record straight. “I am here because I have a glorious life; and I want that for you.”

Oprah in Edmonton

The next couple of hours seemed to go by pretty quickly. Using clips from her show, photos from her childhood, but mostly just stories, Oprah shared with us how she got from Kosciusko, Mississippi to Edmonton. I felt at times as if I were in a church sermon, especially with the various Oprahisms she shared. Here’s a taste:

  • “I come from the power, I have access to the power, but I am not the power.”
  • Purpose is Spirit seeking expression.
  • “Figure out what your defining thread is, and then share it in service to others.”
  • “The defining question, the thing everybody wants to know is, ‘do I matter?’”
  • “Life isn’t happening to you, it’s happening for you.”
  • “Failure at its most poignant is simply a push in a new direction.”

It’s kind of hard to read those statements out-of-context, I realize. Integrated with stories from her life and things she has learned from other people, they make a lot more sense. Based on the reaction from some folks on Twitter, you could look at Oprah’s remarks as simply popular psychology, but in the room, listening to her speak, they were something more. I think many people did in fact walk away feeling inspired. She’s a powerful storyteller, if nothing else.

She didn’t talk too much about the media part of her career, but there were a few tidbits I picked up. She talked about the recent interview with Lance Armstrong of course, and said that it wasn’t about making him say something a certain way, but rather it was offering him the space to share the truth. She talked about the countless hours of research and preparation that went into that interview, and told us that she had 112 questions prepared.

Oprah in Edmonton

Oprah also talked about the Oprah Winfrey Network (OWN). She said that 2012 was a terrible year, that she got slaughtered in the press for the network’s struggles. Reflecting on the last few years, she said a change happened when she began to look at herself rather than those around her for answers. “I had gotten comfortable with being successful,” she admitted. That realization led to what she described as a paradigm shift – a shift back toward the founding philosophy of, “how can the network be of service?” And she made a bold declaration: “In three years, the network will be a force for positivity.” She sounded positively energized by the challenge.

After her remarks, George Stroumboulopoulos joined Oprah on stage for a brief sit-down interview. I don’t think the interview was long enough for George to get into a rhythm, and given that Oprah likes to talk she dominated the time. Still, in the short amount of time he had, George managed to impress Oprah. After she described a recent experience with children, he asked, “What did you learn about yourself through that experience?” To which Oprah responded, “Ooh, that’s the kind of question I would ask!”

Oprah in Edmonton

Given that Oprah was such a major supporter of Barack Obama’s in 2008, many wondered why she was in Canada today instead of back in the US for his second inauguration. It turns out, a simple mix-up is to blame. She thought the inauguration was yesterday (which technically it was), though she quickly added: “because I’m here in Edmonton with you!”

The interview ended rather abruptly, but Oprah didn’t skip a beat, standing to offer some final words. She described her prayer for everyone in attendance, and said she hoped the kindness shown to her tonight is returned a thousand-fold to everyone. “What you have to offer is needed,” she declared.

Oprah in Edmonton

I really enjoyed the event tonight, probably more than I expected to. Yes at times Oprah was a little too new-age-preachy for me, but it’s clear that what she says comes from an honest and heartfelt place. I enjoyed hearing her talk about her struggles and her successes. I admire her ability to learn from experiences and her devotion to becoming a better human being. And I’m glad I got to see even just a little bit of the real Oprah – from the recognition that she has an ego, to her funny voices as she told us stories. It was a great night!

Oprah in Edmonton

You can see more photos here.

Edmonton Notes for 1/20/2013

Here are my weekly Edmonton notes:

Untitled
Great nighttime skyline shot by Dejan Galetic. Here’s another one.

Here are some upcoming events:

Dawson Bridge
The Dawson Bridge, by oudzo.

Why the City of Edmonton should pay to light up our bridges and landmarks

Who knew that Dave Mowat’s presentation at Pecha Kucha Night 14 back in October would become such a big deal? Maybe he did, but I sure didn’t. It was a great presentation, but we’ve had lots of people come forward with ideas on how to beautify the city, and none of those took off. Furthermore, Dave wasn’t the first one to suggest lighting up the High Level Bridge, something he readily admits. So what made his presentation different?

Pecha Kucha Night

Well for one thing, Dave Mowat is no ordinary citizen (despite how down-to-earth and approachable his bio sounds). He’s the President and CEO of ATB Financial, an organization with assets of about $27.4 billion, making it the largest Alberta-based financial institution. If we brought together a group of the city’s “power brokers” , Dave would probably have a seat at the table. When he picks up the phone to call EPCOR and asks for a couple hundred thousand dollars for his project, he gets it. I couldn’t do that, could you?

That’s one reason why I’m not a big fan of the proposed fundraising campaign. With an estimated cost of anywhere from $400,000 to nearly $2 million, Dave is going to need more than just the $225,000 committed by EPCOR. Gordon Kent reports:

He would like a few corporate sponsors to pay the bulk of the expenses, with 100 to 200 businesses making smaller contributions and 10,000 to 30,000 people donating about $10 each to “buy a diode.”

When he spoke to Executive Committee on January 14, Dave said, “I think a project like this lends itself toward grassroots funding.” We can disguise this as a “community project” by launching such a fundraising campaign, but that feels a bit disingenuous to me. Dave recognizes that selling diodes for $10 isn’t going to pay for the project, but will build awareness. Still, I’m concerned it’ll do more harm than good.

Now don’t get me wrong, I think it is fantastic that Dave and ATB have taken such an active role in driving this forward. I love that he decided to take action with his idea, rather than just talk about it, and I hope he has inspired other businesses and leaders in Edmonton to do the same.

And I think that lighting up our bridges is a great idea. It aligns nicely with our Winter City Strategy, I think it’ll make Edmontonians feel safer and happier crossing the bridge, and it could become our “signature shot” which would be a great thing for tourism, not to mention civic pride.

light it up

There are always going to be naysayers, but it seems to me that most people like the idea of lighting up the High Level Bridge, especially for its 100th anniversary this June. So why would we rely on the private sector to make it happen? If it’s such a good idea, why do we need to raise funds for it?

I think the City of Edmonton should pay for it. Maybe not all of it, but a majority of it. The High Level Bridge is an important piece of municipal infrastructure, it’s an important part of Edmonton’s history, and this project will benefit all Edmontonians.

There’s precedent for this too, as the report that went to Executive Committee noted:

The Langevin Bridge in Calgary was equipped with decorative LED lighting in 2009 at a cost of $370,000. Funding for this project was provided by the Calgary Municipal Land Corporation as part of a revitalization initiative in the East Village. The project included the installation of over 5600 LEDs with roughly the same power consumption of just three Alberta households.

City Manager Simon Farbrother made it clear that Edmonton would not be unique in providing funding to the project. “The reality is that large cities today illuminate themselves at night, and they do it in many ways, and the city has some work to do to catch up in this area.”

We’re spending $2 million this year on Edmonton’s image and brand, and millions more over the next few years. Why not take some of that budget and apply it to a concrete project like this, one that will actually help our brand? Or how about the 1% for Art program? Do you know what 1% of the estimated cost of the Southeast to West LRT expansion is? About $34 million. Considering we spent just 0.08% of the approved 2009-2011 Capital Budget on art, I’d be shocked if we spent anywhere close to that amount along the LRT line. Why not take some of that funding and apply it to the lighting project? It would certainly qualify as a “highly visible” project (and a quick read of policy C458C suggests this is possible).

I recognize that lighting up the High Level Bridge has never been considered in any of the City’s budgets. And I recognize that especially in an election year, this is going to be a tough sell. But I think this is a conversation that needs to take place.

When news first spread that Executive Committee had decided to take a look at contributing to the project, a number of people expressed their displeasure. It was unfortunate that it happened around the same time as YESS announced it could not meet its funding requirements, causing some people to incorrectly link the two. We should help YESS instead of beautifying our city, they said. I think Ryan Jespersen responded to that criticism well:

Along those lines, I wish that Dave had gone to Council and said something like, “this is an important project for Edmonton, and I want to help you make it happen.” Instead, he essentially said “this is a great idea and since we’re both resigned to the fact that spending public money on this can’t ever be a priority, I’m just going to go and fundraise it myself.” Good on him for taking action, but it doesn’t help to shift the conversation in the direction it needs to go. We need to be willing as a city to spend money on projects like this.

So what’s next? Executive Committee directed Administration to come back on March 11 with “a plan, including a budget proposal and a schedule” for the project. It also asked for a report on an integrated program for illuminating other key landmarks, including City Hall and other bridges, and that report should be finished by April 15. In the meantime, I’ve heard that Dave’s fundraising campaign is starting to take shape.

While we’re definitely running out of time to make something happen for June, I’m hopeful that we don’t rush the project. I think the magic happens when we can light up more than just the High Level Bridge. A phased approach is sensible, but it would be nice to have a vision for something larger.

As Councillor Henderson said, “If we’re going to do it, we should do it right.”

Recap: Edmonton’s Economic Impact Luncheon 2013

Today more than 900 local leaders filled Hall D at the Shaw Conference Centre for EEDC’s Economic Impact Luncheon. It was Brad Ferguson’s first luncheon as the new CEO of EEDC (you can read my interview with Brad here). Peter Silverstone, Chair of EEDC’s Board of Directors, told us that Brad wanted to go big with the luncheon this year. I think it’s safe to say he delivered, and not just because of the giant screen that dazzled everyone in attendance.

eedc impact luncheon

The program began with remarks from the Province and City. Minister of Finance Doug Horner was on hand to bring greetings from the provincial government. He sounded positive, declaring that Alberta would remain Canada’s growth leader, but also realistic. “You’ve heard over the past few weeks about the province’s fiscal challenges,” he said. “You’re going to hear more.” Next up was Mayor Stephen Mandel, and he too sounded upbeat, calling Edmonton “the most entrepreneurial city in the country.” Both men talked about the incredible opportunity that Alberta affords.

Brad followed the dignitaries and he brought a more even tone to the event. He delivered EEDC’s Statement of Intent for 2013-2015, which you can download here. The highlights are that EEDC intends to:

  • “Refocus and re-engage the organization” and will “get back into the industry development business.”
  • Become the change they want to see in the marketplace, which means being competitive vs. complacent.
  • “Fundamentally change the value we deliver to the market.”
  • Bring clarity and confidence in the structure of the organization.
  • Redefine stakeholder relationships within the economic development system.

There’s also a section on “being accountable” that reads:

We believe strongly in building a performance-based culture, and will be working throughout 2013 to build a reporting process of transparency and accountability. To build high-performance business units, each division will focus on its objectives, goals, strategies, and measures – a change from the past to a future focused on a new level of predictable performance. 2013 will be a year of transition, new leadership, new processes and new accountabilities.

Of course the big highlight is the new organizational objective:

To ensure Edmonton and the Capital Region outperform every major economic jurisdiction in North America consistently over the next 20 years – no matter if the price of oil is $40 or $140.

That objective is all Brad, and it speaks to his commitment to competitiveness.

Reading through the longer version of the Statement of Intent, it is clear that major change is on the way for EEDC in 2013. The section on EEDC’s divisional approach makes clear that each division, from the Shaw Conference Centre to Edmonton Tourism, must be held accountable and perform well. It also opens the door for one or more of those divisions to leave EEDC, something that has been discussed with growing frequency. “We are organized to maximize operating efficiency, with proactive orientation and resource allocation along with clear exit strategies…” Furthermore, the list of priorities highlights that alignment with the City of Edmonton and an organizational restructuring is on the way. Perhaps EEDC needs to become a leaner organization in order to execute on its new objective (for the record, I believe it does).

EEDC Impact Luncheon 2013

Here’s what Brad said in the press release for today’s luncheon:

“We are upfront and clear in outlining what we are about and what we will do this year,” says Ferguson. “Edmonton is a great northern city with unlimited entrepreneurship, education and energy — we will be a beacon toward which people who crave opportunity will come.”

Far more interesting is what he said during his remarks. Here are a few quotes I made note of:

  • “When the head of EEDC and the Mayor are in sync, great things can happen. When they are disconnected, the city perishes.”
  • “The self-esteem of Edmontonians is just as volatile as the price of oil, and that has to change. Our self-esteem issues must be conquered.”
  • “When the going gets tough, the tough gain market share. Now is our time.”
  • “We need to have less bravado about Alberta and more about our contribution to the country.”
  • “We need to start talking about what the premier isn’t talking about – and that’s a stable revenue framework.”
  • “I can promise you we’ll never fail because we didn’t try hard enough, or because we lost focus.”

Brad talked about why Edmonton is Canada’s economic and entrepreneurial powerhouse, but he also highlighted some of the dark cloud he sees looming. The message was the same one he has been reiterating since he took the job: we cannot be complacent. It wasn’t all so heavy though. Brad also joked about possibly needing to save the Oilers again, and remarked that we may or may not have a new mayor in October (which I don’t think was meant to be funny, even though the crowd nervously chuckled). He finished with a call-to-action: “come build it here.”

The guest speaker was former Suncor Energy CEO Rick George. He shared some thoughts on Alberta and the future we have ahead of us. Though he touched on some of the topics discussed in his book, Sun Rise: Suncor, The Oil Sands And The Future Of Energy, he didn’t get into too many details about the oil sands. He did challenge everyone to look far down the road, echoing Brad’s earlier call for a plan for Alberta. Rick described himself as “a hopeless optimist” and said we need both optimism and imagination to succeed. “Without optimism, there’s little room for contrarianism and the outside-the-box thinking needed to turn the corner,” he said. Everyone in attendance took home a copy of Rick’s book.

I loved the giant screen and the reorientation of the stage at today’s event. As we ate lunch, images and factoids about Edmonton’s past and present danced across the screen. The event was live-streamed, and it sounds like that was a big success. There was a lot of discussion about the event on Twitter too, using the #yegimpact hashtag, and that always makes these things more interesting.

Most of all I enjoyed the refreshing approach that Brad brought to today’s luncheon. Even, measured, realistic, honest. Sure there are plenty of reasons to be optimistic, but that doesn’t mean there aren’t risks. We can’t take our eye off the prize.

Want to compare to years past? You can read my recaps of previous EEDC luncheons here: 2012 Annual Luncheon, 2012 Economic Outlook Luncheon, 2011 Annual Luncheon, 2010 Annual Luncheon, 2010 Economic Outlook Luncheon.

Keep an eye on this URL for speaking notes, video, and other materials from today’s luncheon. Be sure to follow @EEDC and @EEDC_BRAD on Twitter for updates.

Media Monday Edmonton: Update #64

Here is my latest update on local media stuff:

  • Have you heard? 92.5 JOE FM has been renamed to 925 Fresh FM. They must be doing the new format/station on a tiny budget. Not only is their logo horrendous, but their website consists entirely of embedded Facebook and Twitter widgets. Maybe that’s the way it is done now. Or maybe they just blew the budget on the front page ad in the Edmonton Sun. Even more curiously, they decided to create NEW social media profiles rather than take advantage of the existing communities they had created. Over 2300 followers on Twitter and 4600 likes on Facebook, just thrown away. Here’s the PSR thread on the switch.

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 1/13/2013

Here are my weekly Edmonton notes:

Idle No More WEM Grand Entry
Idle No More at West Edmonton Mall by Paula Kirman

Here are some upcoming events:

High Level/Dudley B. Menzies at night
Great shot of the High Level and Dudley B. Menzies bridges by Brian Truscott.

State of the Edmonton Twittersphere 2012 – Hashtags & Links

This is the third part in my State of the Edmonton Twittersphere for 2012 – you can read the overview post here (and here is the hashtags & links entry for 2011). As we saw in that entry, local users posted more than 4 million tweets containing links. They also posted nearly 5 million tweets containing hashtags. Let’s take a closer look at what exactly we tweeted about in 2012.

It’s difficult to extract a lot value out of links because everything is trapped behind the t.co wrapper, but I did want to highlight the time of day that links seem to be posted. Recall that the hourly peak for tweet volume in general comes at around 9 PM, whereas for tweets containing links the peak is 11 AM.

Local users used just over 1 million different hashtags in 2012, up from nearly 600,000 in 2011. Hashtags ranged in length from 1 character to 139, excluding the hash, and they were used for just about every purpose you can think of. The average hashtag length was 14 characters.

Here are the top 25 hashtags used by local users in 2012:

  1. #yeg
  2. #ableg
  3. #yegfood
  4. #oilers
  5. #abvote
  6. #edmonton
  7. #ff
  8. #cdnpoli
  9. #yyc
  10. #yegwx
  11. #jobs
  12. #wrp
  13. #nhl
  14. #yegarts
  15. #ualberta
  16. #shpk
  17. #yegtraffic
  18. #yegweather
  19. #yegcc
  20. #yegdt
  21. #yegmusic
  22. #cbc
  23. #stalbert
  24. #yegarena
  25. #fb

Here’s a visualization of the top 100 hashtags excluding #yeg:

The most popular hashtag of all is still #yeg by a long shot. It was used about 660,000 times by local users which works out to 13.4% of all local tweets containing hashtags. The list above also illustrates the prevalence of #yeg-related hashtags. In 2012, local users used more than 4200 of them, up from 3600 last year. Though half of them were used just once, 44 #yeg-related hashtags were used more than 1000 times each.

Here are the top 25 #yeg-related hashtags:

  1. #yegfood
  2. #yegwx
  3. #yegarts
  4. #yegtraffic
  5. #yegweather
  6. #yegcc
  7. #yegdt
  8. #yegmusic
  9. #yegarena
  10. #yegre
  11. #yegjobs
  12. #yegwxfx
  13. #yegtransit
  14. #yegfringe
  15. #yegtheatre
  16. #yegfoodag
  17. #yegctvml
  18. #yegfilm
  19. #yegbike
  20. #yegfashion
  21. #yegmedia
  22. #yegbeer
  23. #yegpets
  24. #yeggeek
  25. #yegwine

Here’s a visualization of the top 100 #yeg-related hashtags:

I noticed some trends looking at the top 100 hashtags, so I decided to group some tags into topics or categories. I came up with nine that stood out:

  • Arts – #yegarts, #yegfringe, #yegmusic, #yegtheatre, #yegfilm
  • Downtown – #yegdt, #yegarena
  • Education – #abed, #edtech, #ualberta, #epsb
  • Food – #yegfood, #yegfoodag
  • Politics – #yegcc, #ableg, #cdnpoli, #abpoli, #yegfed
  • Regions – #shpk, #sprucegrove, #stalbert, #fortsask, #strathco, #leduc
  • Sports –#oilers, #nhl, #esks, #cfl, #oilkings
  • Transportation – #yegtraffic, #yegtransit, #yegbike
  • Weather – #yegweather, #yegwx, #yegwxfx

Here’s a breakdown of how those categories relate to one another. You can see that we tweet more about politics and sports than arts and education:

Here’s a look at the frequency of each category over the course of the year. This starts to show some interesting variations over the year, most notably in the summer when we experience our nicest weather and the Fringe Festival is taking place:

And here’s that same frequency but highlighting the spikes that took place throughout the year:

I’d love to hear your ideas for what those spikes represent, but here are my guesses for a few of them:

  • Sports – April 10, 2012 – This was the day the Oilers won the lottery for the first overall draft pick.
  • Education – June 15, 2012 – This was the day of the HUB Mall shooting.
  • Sports – June 22, 2012 – This was the day the Oilers selected Nail Yakupov first overall at the 2012 NHL Entry Draft.
  • Arts – August 17, 2012 – This was the day after the Fringe started and was the day of the Metallica concert.
  • Downtown – October 17, 2012 – This was the day of the Downtown Arena update (Mandel’s deadline for the Katz Group).
  • Food – October 26, 2012 – This was the day of the public hearing on the Food & Agriculture Strategy.
  • Transportation/Weather – November 7, 2012 – This was the day of our first major snowfall.
  • Politics – December 12, 2012 – This was the day Council voted to re-open negotiations with the Katz Group on the arena.

You might be wondering about the provincial election that took place in April. Well I originally included #abvote in the Politics category, but it skewed the results so dramatically I took it out. Here’s what it the year looks like if you include #abvote:

April 23 was election day, and local users posted more tweets on that day than any other until the snowstorm came along and on November 6 and 7. In addition to those two days, just one other day in 2012 had more tweets than election day and that was December 12 when Council last discussed the arena.

This entry brings my 2012 report to a close. I hope you found it useful – thanks for reading!

2012 in Review

  1. Overview
  2. Users & Clients
  3. Hashtags & Links