Media Monday Edmonton: Update #34

Here is my latest update on local media stuff:

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 3/18/2012

Here are my weekly Edmonton notes:

Democracy Not Robocracy Rally #2
Photo by Paula Kirman

Here are some upcoming events to note:

St. Paddy's Beer Run
Photo by Ian McKenzie

I hope you had a safe and enjoyable St. Patrick’s Day!

Media Monday Edmonton: Update #33

Here is my latest update on local media stuff:

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

UPDATE: Brittney is going to be writing a regular page six column in the Edmonton Sun! From her Tumblr: “I’m joining the likes of Graham Hicks, Danny Hooper, and Marty Forbes. I don’t know which one of us has the best hair – probably Marty.” Congrats Brit! Check out her first column here.

State of the Edmonton Twittersphere 2011 – Users & Clients

This is the second part in my State of the Edmonton Twittersphere for 2011 – you can read the overview post here. As we saw in that entry, more than 46,000 local users posted at least one tweet in 2011, and more than 23,000 were active in December. Let’s take a closer look at users and the tools they used to post tweets.

In my experience the creation date for a user is not always populated, but assuming it is incorrect or missing equally across the year, this chart gives us an indication of when local users signed up for accounts in 2011:

As you can see only March seems to stand out – the number of users created is otherwise fairly evenly distributed across the year.

On to the lists!

Here are the 25 most followed users:

  1. hallsy04
  2. bioware
  3. NHL_Oilers
  4. revtrev
  5. Pat_Lorna
  6. ebs_14
  7. masseffect
  8. dragonage
  9. randyfritz
  10. MilesSTEREOS
  11. askandimagine
  12. darklarke
  13. jayrahime
  14. DavidPapp
  15. AskMartyMisner
  16. DancinginLife
  17. mps_91
  18. TheMaddigans
  19. CityofEdmonton
  20. subunit1
  21. edmontonjournal
  22. redneckmommy
  23. ctvedmonton
  24. GenePrincipe
  25. ThisBirdsDay

The average local user has 138 followers (compared to 120 last year). A total of 918 users have 1000 followers or more (compared to 420 users last year).

Here are the 25 most listed users:

  1. bioware
  2. revtrev
  3. NHL_Oilers
  4. masseffect
  5. dragonage
  6. hallsy04
  7. redneckmommy
  8. rootnl2k
  9. randyfritz
  10. paradepro
  11. Pat_Lorna
  12. gcouros
  13. edmontonjournal
  14. gsiemens
  15. DancinginLife
  16. ebs_14
  17. da_buzz
  18. ctvedmonton
  19. CityofEdmonton
  20. dantencer
  21. CBCEdmonton
  22. mastermaq
  23. britl
  24. askandimagine
  25. GlobalEdmonton

The average local user has been listed 4 times (compared to 5 times last year).

Here are the 25 most active users:

  1. rootnl2k
  2. etownmelly
  3. theleanover
  4. JoThrillzPromo
  5. auryanna
  6. CommonSenseSoc
  7. KikkiPlanet
  8. RyanPMG
  9. Leask
  10. BikiniOrBust
  11. LiarAllDay
  12. ZoomJer
  13. fraygulrock
  14. counterplot
  15. JovanHeer
  16. PoisonLolita (now @Shannanicorn)
  17. SaySandra
  18. Jenn_Etown
  19. sarahbartlett (now @sarahesinfield)
  20. DV1NE
  21. gcouros
  22. AskMartyMisner
  23. andrew_leach
  24. TrevorBoller
  25. habanerogal

Here are the 5 most active bots:

  1. WCIJobs
  2. EdmontonBizcaf
  3. MadMissee
  4. yegtraffic
  5. LocalEdmonton

Combined those were the top 30 most active users, and they accounted for 8.3% of all local tweets. The top 100 most active users accounted for 16.0% of all local tweets (compared to 18.5% last year).

Here are the 25 most active users using #yeg (and #yeg-related hashtags):

  1. iNews880
  2. ctvedmonton
  3. edmontonjournal
  4. CBCEdmonton
  5. TamaraStecyk
  6. MacsTheWord
  7. Edmontonsun
  8. Paulatics
  9. DebraWard
  10. JBH8
  11. k97
  12. mastermaq
  13. Sirthinks
  14. SimonOstler
  15. KikkiPlanet
  16. CommonSenseSoc
  17. metroedmonton
  18. britl
  19. lindork
  20. thepolishviking
  21. Slummer90
  22. Macgyyver
  23. CityofEdmonton
  24. GigcityYEG
  25. craigpilgrim

Here are 5 most active bots using #yeg:

  1. yegsphere
  2. EdmCa
  3. yegwx
  4. yegtraffic
  5. Oilogosphere

The top 100 most active users using #yeg and related tags accounted for 30.3% of all #yeg-tagged tweets, down from 51.8% last year. That suggests that more users are using #yeg! A total of 14,238 users posted at least one tweet tagged with #yeg or a related tag in 2011.

Here are the 25 most replied to users (by other local users):

  1. KikkiPlanet
  2. JasonGregor
  3. confessionality
  4. ZoomJer
  5. JenBanksYEG
  6. Wildsau
  7. britl
  8. Pokerclack
  9. CommonSenseSoc
  10. dantencer
  11. SaySandra
  12. RockstarJodie
  13. TamaraStecyk
  14. Rainyfool
  15. Leask
  16. NoPantsAsh
  17. lindork
  18. Luzzara
  19. NHL_Oilers
  20. FeliciaDewar
  21. habanerogal
  22. TrevorBoller
  23. nielson1260
  24. Sirthinks
  25. MeghanDarker

Those 25 users accounted for 11.2% of all local replies. The top 100 most replied to local users accounted for 24.5% of all local replies (compared to 32.8% last year).

Here are the 25 most retweeted users (by other local users):

  1. edmontonjournal
  2. NHL_Oilers
  3. ctvedmonton
  4. dantencer
  5. CityofEdmonton
  6. mastermaq
  7. metroedmonton
  8. cbcedmonton
  9. Paulatics
  10. GlobalEdmonton
  11. SimonOstler
  12. yegtraffic
  13. JasonGregor
  14. britl
  15. KikkiPlanet
  16. edmontonsun
  17. sunterryjones
  18. EdmontonHumane
  19. GenePrincipe
  20. hallsy04
  21. iNews880
  22. joshclassen
  23. bingofuel
  24. Wildsau
  25. davecournoyer

If you ever needed proof that Edmonton is a hockey town, look no further than that list! A total of 38 users were retweeted by other local users 1000 times or more. Just the top 6 users were retweeted more than 4000 times, and just @edmontonjournal was retweeted more than 10,000 times.

I like to say that the “most retweeted” is the most important of all the lists in this post, because the retweet is the social currency of Twitter. If someone retweets you, that means that whatever you posted was important/clever/funny/inspiring/etc enough to share with others.

Clients

More than 3100 different applications and services were used to post tweets in 2011, up from more than 2000 last year. Here are the top ten:

  1. web
  2. Twitter for iPhone
  3. Twitter for BlackBerry®
  4. TweetDeck
  5. HootSuite
  6. Echofon
  7. twitterfeed
  8. Twitter for Android
  9. txt
  10. Tweet Button

The top ten clients accounted for 76.8% of all local tweets in 2011 (compared to 76.2% last year).

Coming Up

This year I have broken the report into sections:

  1. Overview
  2. Users & Clients
  3. Hashtags & Links

If you have suggestions for additional parts to the report, I’d love to hear them. Thanks for reading!

It’s time to stop investing in Edmonton Stories

Nearly three years ago the City of Edmonton launched Edmonton Stories, a new approach to marketing Edmonton. The project will be discussed by Executive Committee tomorrow, and at least one Councillor has been quite vocal about his desire to shut it down. Councillor Diotte wrote about the issue yesterday on his blog:

I argue we have no performance measures for the website. Social media gurus tell me the costs surrounding Edmontonstories are astronomically high and we can’t even gauge if it alone has drawn a single person to come live in this city.

I don’t always agree with Councillor Diotte, but in this case I think he’s right – it is time to very seriously ask if continuing to put resources into Edmonton Stories is the right thing to do. I first raised questions about the value we’re getting back in September 2009, and followed up with then Communications Branch Manager Mary Pat Barry in February 2010. My conclusion at the time was that while the cost was high, the site was starting to deliver results. The case study that was created in conjunction with the Edmonton Police Service was a really positive step.

Now, two years later, where are we? Not much further ahead. Here’s the sad reality:

  • In its first four months, EdmontonStories.ca attracted 113,979 total visits. Five months later, that number had grown to 203,685. And in the two years since, it has attracted just 358,691 more visits, bringing the total to 558,376. Most of the growth took place in the first year! Since a picture is worth a thousand words, here’s a graph to show you what the growth curve looks like (linear and logarithmic):

edmonton stories traffic

  • And remember that those numbers are total visits. There’s no word on how many are uniques. The number of people visiting from outside Edmonton is even less, especially when you consider that when an Edmontonian’s story goes up they likely share it with friends and family in the city.
  • The number of stories on the site likewise has grown very slowly. The total now sits at 339 compared to 272 in February 2010.
  • The same case study that was held up in defense of the site two years ago is the one Administration is using now (the EPS one). The report mentions just six organizations that have joined the Recruitment Campaign Partnership. Six! Out of all the organizations in Edmonton!
  • And yes, the budget is a concern. Incredibly, the report does not make it clear how much has been spent on the project. It does state that $1.5 million was allocated in the first year and that a consultant’s estimate of the “right” investment amount was about $5 million. Councillor Diotte says that with this year’s $600,000 budget factored in, a total of $3.5 million will have been spent on the site since it launched.
  • Worse than the overall budget however is the breakdown. UPDATE: The numbers have now been posted at EdmontonStories.ca. Here’s the split identified for the 2012 budget:

So, let me get this straight:

  • $180,000 is being spent to advertise the website to extend its reach, yet we know that the growth rate has declined significantly over time.
  • $144,000 is being spent on the recruitment program, which has attracted just seven partner organizations in the last two years.
  • $126,000 is being spent on “managing, maintaining, monitoring and engaging target audiences of various social media platforms.” You know, the stuff you and I do every day for free.
  • $54,000 is being spent on “research, planning & development.” I’m not exactly sure what this would refer to in the third year of a program like this.
  • $54,000 is being spent on “website development & maintenance.” I pay $90 per month total to host this site and at least half a dozen others on Amazon EC2. And I can confirm that it more than handles the kind of traffic EdmontonStories.ca has.
  • $30,000 is being spent to extend the brand into trade shows and other events.
  • $12,000 is being spent to help people write new stories, yet just 67 new stories have been posted in the last two years.

Clearly the cost is a concern. But perhaps the biggest problem is that the site’s champion is no longer driving the site forward. I don’t think it is a coincidence that after Mary Pat left the City the site received less attention. Reading the report from Administration, it certainly feels like there’s a gap from 2010 until now. It’s hard to look after someone else’s baby.

I recognize that you don’t get results over night and that developing a successful program can often take time. But three years should be enough time to decide whether or not to pull the plug. That’s an eternity in the online world! Incredibly, Administration thinks we should do the opposite by reaching out to more organizations, recruiting student partners, and enhancing the site with things like Google Maps.

I think there’s value in what has been created at EdmontonStories.ca and I believe there are ways to continue to leverage that (perhaps via EEDC, which always did seem like a more suitable home for it), but I don’t think the City should be investing any more into the project.

Media Monday Edmonton: Update #32

Here is my latest update on local media stuff:

Avenue Edmonton's 25 Best Things to Eat 2012
You can see the rest of my photos from the party here.

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 3/4/2012

Here are my weekly Edmonton notes:

Jaffer Building
Big snowflakes fell in Edmonton today, but with warm temperatures ahead, it won’t last! Here you can see the Jaffer Building signage going up. You can see the finished product here.

Here are some upcoming events to note:

State of the Edmonton Twittersphere 2011 – Overview

Welcome to the State of the Edmonton Twittersphere for 2011, my look at the intersection of Twitter and Edmonton in 2011. You can see my 2010 recap here, and my 2009 recap here.

I’ve done my best to ensure all of the data in this report is accurate, but I make no guarantees – use it at your own risk. The data comes from the Twitter API, and was collected over the course of 2011. If a user has his or her location set to Edmonton, St. Albert, Sherwood Park, Leduc, Nisku, Stony Plain, Fort Saskatchewan, Beaumont, Spruce Grove, or matching lat/long coordinates, they are considered an Edmontonian, and thus a “local user”.

Please treat the numbers in this report as a minimum. There are instances where I wasn’t able to capture all of the data, and there are certainly users here in Edmonton who do not match the above definition of a “local user”. More important than the raw numbers themselves are the trends, and that’s why in many cases I have presented rounded rather than exact figures. You can click on any graph to see a larger version.

Here are the highlights for 2011:

  • More than 46,000 local users posted at least one tweet.
    • A little over 1000 of those accounts no longer exist.
  • More than 11.2 million tweets were posted by local users, which works out to 21.4 tweets per minute.
    • That’s 2.3 times as many tweets as were posted in 2010.
  • Here’s a breakdown of those tweets:
    • More than 715,000 tweets were tagged #yeg or a related hashtag (like #yegfood) (6.4%, down from 7.7% last year)
    • Nearly 700,000 tweets were retweets (6.2%, down from 7.2% last year)
    • More than 4.4 million tweets were replies (39.4%, up from 34.7% last year)
    • More than 1.7 million tweets were replies to other local users (15.2%, up from 13.5% last year)
    • More than 2.5 million tweets contained links (22.9%, down from 26.9% last year)
    • More than 320,000 tweets were twooshes (a twoosh is exactly 140 characters) (2.9%, down from 3.9% last year)

While more than 46,000 local users posted a tweet last year, just under 24,000 were active at the end of the year in December (active means they posted at least one tweet). That’s 1.9 times as many active users as January. That’s slightly better growth than we saw in 2010, when December had 1.8 times as many active users as January.

When the year started, Edmontonians were posting a little over 600,000 tweets per month. By the end of the year, that number had nearly doubled to 1.1 million tweets per month. That’s less than the growth that Twitter as a whole experienced last year (3 times as many tweets were posted as compared to the same point in 2010) but is more or less what we saw in Edmonton in 2010 (as compared to 2009).

Roughly 49.1% of all tweets in 2011 were posted between the hours of 9 AM and 6 PM, down slightly from 50.8% in 2010. Once again the lowest point for tweet volume was around 4 AM. Last year there were clear early morning and late night spikes, but this year only the late night spike is present (8 PM to 11 PM).

There’s a much nicer looking curve for days of the week this year, with the most tweets being posted during the middle of the week. Sunday typically had the lowest volume of tweets posted.

Here’s a look at the number of tweets posted per day for each day of the year. As with last year’s chart, the trend is clearly up, and there are some visible spikes and troughs. The dip on April 9 appears to be an anomaly in the data, perhaps there were issues with the Twitter API that day (unless you have another idea!). The peak on June 15 was not immediately obvious but it turned out after looking at a Wordle of the tweets that the spike was due to Game 7 of the Stanley Cup Finals. With nearly 45,000 tweets posted that day, it remained the record until October 25 when discussion about the downtown arena became the talk of Twitter here in Edmonton. More than 46,000 tweets were posted that day, with almost as many being posted on the next two days as well. The spike on November 17 appears to be related to the snow and cold weather that arrived that week.

Coming Up

In order to make it easier for me to write this report, I have decided to break it into sections. This entry provided an overview, and upcoming entries will focus on different aspects of Twitter usage in Edmonton:

  1. Overview
  2. Users & Clients
  3. Hashtags & Links

If you have suggestions for additional parts to the report, I’d love to hear them. Thanks for reading!

Media Monday Edmonton: Update #31

Here is my latest update on local media stuff:

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 2/26/2012

Here are my weekly Edmonton notes:

Though I’m sure you’ve seen it by now, the Shit Edmontonians Say video was the talk of town this week so I’ve got to include it here:

Little heavy on the hockey, but I guess that is an accurate portrayal of Edmonton!

February; out like a lion
February; out like a lion by oudzo

Here are some upcoming events: