Questionmark enters the blogosphere

I spend most of my time at Questionmark writing code, managing projects, and performing all the other tasks that make sense for a software developer. That doesn’t stop me from thinking about how the company could take advantage of social media though! Ever since I started with the company, I’ve been looking forward to the launch of an official blog. On Tuesday, it finally happened! Introducing Getting Results – The Questionmark Blog:

Stay connected with us and with the wider testing and assessment community right here. Ask questions, post comments and take the opportunity to spark discussions.

Together, let’s explore how best to create, deliver and report on assessments that help individuals and organizations work more effectively. And let’s have some fun in the process!

I can’t take credit for getting the blog setup – our marketing team did a great job at that. I’d like to think that I helped get the idea going, however. And I’ve done my best in the last few weeks to act as an “in-house expert” of sorts, offering advice and suggestions on what to consider.

I look forward to watching the blog evolve. One of my local colleagues, Greg Pope, has already posted an entry on psychometrics! In it, he mentions the Questionmark Users Conference, coming up on April 5th in Memphis. I’m sure there will be a number of great posts that come out of that event.

I should also mention that our CEO, Eric Shepherd, has become quite a champion for blogging! He recently started his own blog, which I encourage you to check out as well.

And yes, I’m already pushing the next big thing…watch for that in the next few weeks!

Was Edmonton’s Winter Light 2009 a success?

Edmonton’s first Winter Light festival wrapped up on Saturday evening in Churchill Square with an event called Illuminations, described as a “final celebration of winter spirit”. I was there to take in the sights and sounds, just as I was on January 8th when Winter Light began its ten week celebration of winter. I found Illuminations enjoyable enough. I bought a Winter Light toque and filled my mug with hot chocolate (though it was more like warm chocolate and they were providing disposable cups, a step backward from the opening ceremonies). We wandered around looking at the displays, soaking up a bit of heat at each of the fire pits. We took some photos.

Winter Light: IlluminationsSharon & Mack

Still, I couldn’t shake the feeling that something was missing.

I think that sentiment might apply to Winter Light 2009 as a whole. It wasn’t an outright failure, but I’m not sure it was the major success that organizer Pamela Anthony and her team were hoping for. She described the event to The Journal as “an extremely successful research project.” Successful enough for another year?

That remains to be seen. The city spent $750,000 on the festival this year. Total attendance is estimated at between 50,000 and 80,000 people, plus another 150,000 who attended the shared events such as Ice on Whyte (events which would have happened anyway). In comparison, the annual Heritage Festival costs about $500,000 to run and attracts well over 300,000 people. In 2006, the Edmonton International Fringe Festival had expenses of $1,552,797 (pdf – excluding artist ticket revenue) and total site attendance of more than 500,000 people.

Perhaps those comparisons aren’t fair. A warm, sunny day in August is a much easier sell than snow and temperatures well below freezing in February or March. So was Winter Light successful as a winter festival? The jury’s still out on that one too. Here’s what Edmonton Sun columnist Graham Hicks said on Friday:

Google "Harbin Winter Festival Pictures" to see what’s possible. This shouldn’t be so difficult. We have friends. Edmonton is twinned with Harbin and Alberta with Japan’s Hokkaido province, where Sapporo is located.

He felt the inaugural festival failed to “capture the public imagination” and was unable to move beyond the weather. I certainly didn’t hear many people talking about Winter Light in a “must attend” sort of way. And I still think that Illuminate Yaletown made better use of light than Illuminations. Bottom line: there’s definitely room for improvement.

City Council will review a report from the Winter Light organizers later this spring. Final attendance figures will no doubt be important in determining whether or not Winter Light happens again next year, but Mayor Mandel seems keen to support it anyway: “We can’t forget the idea that our job is to make sure that citizens have opportunity…this is a way for people in the wintertime to get out and enjoy our city.”

I still think the concept is a great one, and I agree that there’s lots of potential for winter tourism. My guess is that Winter Light will have to be much improved in 2010 to become a permanent fixture on Edmonton’s festival calendar, however.

What did you think of Winter Light 2009?

Facebook Connect gaining momentum

I’ve mentioned a few times that I’m a big fan of Facebook Connect. It’s easy for end users to understand and use, and relatively straightforward for developers to implement also. I’ve been working on adding Connect support to ShareEdmonton, and haven’t run into any major roadblocks yet.

Recently, I started looking for information about other sites that have integrated Facebook Connect. Here are some highlights:

And most recently, I found this very interesting post about Citysearch, one of the first websites to integrate with Facebook Connect:

In the four months the site has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members: daily registrations on Citysearch have tripled.

That’s fairly impressive – every item shared through Facebook generates 28 unique visitors! Though I’m not quite sure how they got those numbers, so take them with a grain of salt.

I fully expect Facebook Connect to keep gaining momentum!

Twitter’s Business Model: featured links? Probably not.

A new site called ExecTweets launched recently. It aggregates tweets from executives, and organizes them by industry. For example, you can see tweets from the tech industry’s top execs here. This is very much in line with the kind of thing I expected Twitter to launch as a way to monetize their service. Except that Twitter didn’t launch ExecTweets, Federated Media did.

VentureBeat wrote about the site today and claims that FM and its partner Microsoft are going to pay Twitter for a featured link on the Twitter site:

…FM and Microsoft are undoubtedly paying Twitter a pretty penny to launch their service in this featured area.

So how much? Well, Federated Media won’t say exactly, but it did bring up revenue sharing. “We can’t talk about terms of the deal, but we did want to share some of the revenue with Twitter to support them,” Federated Media’s John Battelle tells me.

How generous of FM.

Seriously, that’s it? That’s the business model? I really doubt it. I think VentureBeat is trying a bit too hard to nail the “we know what Twitter’s business model is” story. I have to believe that Twitter has more planned than a lousy link on the main interface. Which, thanks to the Twitter API and mobile clients, probably won’t be seen by most users anyway.

I still think Twitter will make money by somehow helping businesses (and potentially individuals willing to pay) make sense of the noise, but I don’t think they’ll do that by simply featuring links to sites built by others. TechCrunch posted today about job openings at Twitter, noting the focus on Search and the Platform API which I think supports my theory.

So far I’ve seen featured links for Twitter’s widgets, Twitter Search, and Tweetie (did they pay?). None for ExecTweets.

What do you think? Is this really the start of Twitter’s business model?

Notes for 3/22/2009

Here are my weekly notes:

Mom, Dad, TomLunch at HabeshaSeedy SundaySharon & MackWinter Light: IlluminationsBacon Wrapped ScallopsMack

Edmonton Notes for 3/21/2009

Here are my weekly Edmonton notes:

Northern Voice 2009: My Post-Mortem Post

I’ve been meaning to write this for nearly a month now! Better late than never, I guess. For the fifth straight February in a row, I was in Vancouver for Northern Voice. While there are some similarities from year-to-year, each edition of Northern Voice is unique. Last year I was a little disappointed, but not enough to keep me away.

This year, I had a much better time.

I’m not sure why exactly, because some of my criticisms from last year are still relevant. The event still wasn’t downtown. The wireless was still spotty. But many of my criticisms were addressed. The website was completely revamped this year. The schedule was much more interesting and varied.

Most important of all, there were a lot of people new to blogging and social media in attendance this year. That surprised me, especially given that the conference sold out so quickly. I think that having so many new people brought some excitement back to the event!

Some other highlights for me:

  • Rob Cottingham’s keynote entitled Teh Funny. He was hilarious and completely entertaining, I loved it!
  • Like last year, lunch was included, and it was great! Very yummy.
  • Finally got to me Rob from Techvibes in person.
  • No surprise here, but Twitter was used heavily during the conference. It was great to be able to follow some of the other sessions I couldn’t get to.
  • Sun and grass. It was nice to get away from the snow for a weekend!

On Monday, the organizers sent out a post-conference survey. Due to the Olympics next year, Northern Voice isn’t going to be held in February. Combined with the desire to address the increasing demand for the event, I think it’s safe to say that NV 2010 is going to look quite a bit different than past years. That’ll be a good thing, in my opinion. It never hurts to change things up once in a while.

See you in 2010!

Talking Twitter with CTV Edmonton

It’s no secret that the local media have jumped aboard the Twitter train in recent weeks. They seem completely smitten with it! Almost all the media outlets in Edmonton are now on Twitter in some capacity. The two big television stations, Global and CTV, have been really great about accepting feedback and assistance as they figure out how Twitter can best work for them. A couple weeks ago Karl Kovacs spoke to the Global Edmonton newsroom, and yesterday, I was fortunate enough to speak at CTV (there were also some folks from Access and 91.7 The Bounce in attendance).

I guess “speak” isn’t really the right term. I started with a bullet list of some key concepts (such as terminology and that Twitter Search rocks) but didn’t have any prepared slides or remarks. Instead, I had a browser open and encouraged everyone to fire away with questions. And fire away they did!

Questions ranged from “why do people follow other people” to “how can we best use Twitter during our newscast”. We also took some time to talk about the #teachctv discussion I had started on Twitter in the morning. I think it was a good eye-opener for most in the room to see how quick and easy it was for me to gather a bunch of feedback from the Twitter community. Thanks to everyone who posted a tweet in response.

I don’t know what CTV is going to do with the things we talked about, but the feedback I got was that everyone found the “primer” useful. I think I was able to start some interesting discussions, and I look forward to seeing what they come up with in the weeks ahead.

What I hope they took away from our chat was the following:

  • Links are important! I’d rather see a link than “coming up at 6” and I think most others on Twitter would also.
  • You’ve got to be willing to experiment. Some things will work, others won’t.
  • Twitter will not replace the TV or website, it is simply another tool. If used correctly, it can compliment CTV’s other channels.
  • Twitter is about people and relationships. You’ve got to show that there are humans behind the Twitter accounts! Be personable.

Those points are valid for any business on Twitter of course, not just for CTV.

Thanks to Carrie Doll and her team for the opportunity to discuss my favorite topic! I think it’s great that CTV Edmonton is so keen to utilize Twitter. Exciting times ahead!

To follow CTV on Twitter: @ctvedmonton, @carriedoll, @darylmcintyre, @joshclassen, @JoelGotlib, @robbywilliams, @ErinIsfeld, @davidjamesgreen, @crnkylttlmnky

5 Days for the Homeless 2009 in Edmonton

I think homelessness is a very important issue, and like many others I’d love to see it come to an end. It’s crazy that there are more than 3000 people without a permanent place to sleep in Edmonton. Fortunately, the issue has received a lot of attention lately. On January 29th, the Edmonton Committee to End Homelessness released its 10-year plan (which called for nearly $1 billion in funding). On February 4th, City Council unanimously endorsed the plan and established the Edmonton Homeless Commission (pdf). Yesterday, the Alberta Secretariat for Action on Homelessness released its own 10-year plan to end homelessness in Alberta, at a cost of $3.3 billion.

It doesn’t take a report and billions of dollars to make a difference, however. That’s why I was particularly interested to chat with Tim Hankinson, a business student at the University of Alberta spearheading this year’s 5 Days for the Homeless event. Here’s their mission:

“To raise awareness of the issue of homelessness, monetary donations for local charities around the country, and help change the image of business students.”

The concept behind the campaign is simple. Participants are homeless for five days (March 15th to 20th). They receive only food and drinks received through direct donations, have only a pillow and a sleeping bag (plus a cell phone for emergencies/media, and a camera to document the experience), have no access to showers, and must sleep outside.

Five Days started in 2005 at the University of Alberta’s School of Business. After a very successful first year, the event began to grow. There are now 16 schools participating across the country!

Tim explained to me that money is raised through donations on the website, not pledges. The donations in each city go toward a local charity. Here in Edmonton, all money raised will be donated to the Youth Emergency Shelter Society. The goal for this year is to raise $30,000 locally, and over $100,000 nationally.

Equally important is raising awareness. Tim said the biggest impact the campaign has is on making their fellow students and others in the community aware of the problem. To that end, they’ve made an effort this year to make use of social media to spread the word. Like most of the participating cities, Edmonton has a Facebook group and a Twitter account. Participants have also been making use of the #5days hashtag.

The total amount raised for Edmonton is currently $3349, while the national total sits at $51,120.12. National Bank Financial is matching student donations up to a maximum of $10,000. Other local sponsors include Time Line Construction and Xerox, both of which will be spending some time outside with the participants. I’m planning to do so also – you can see their schedule here.

I think 5 Days is a fantastic initiative. It’s a great example of how a handful of people can make a big difference. Well done to all participants and supporters!

Notes for 3/16/2009

As I mentioned in my last post, I didn’t touch a computer all weekend. I can’t remember the last time I went that long without using a computer! I wasn’t completely disconnected however, I read email and posted updates using my BlackBerry.

Here are my weekly notes:

Calgary ZoorushMack & SharonMack with EdmontosaurusSharon @ Dairy Lane CafechoklatMack @ Peter's