It’s no secret that the local media have jumped aboard the Twitter train in recent weeks. They seem completely smitten with it! Almost all the media outlets in Edmonton are now on Twitter in some capacity. The two big television stations, Global and CTV, have been really great about accepting feedback and assistance as they figure out how Twitter can best work for them. A couple weeks ago Karl Kovacs spoke to the Global Edmonton newsroom, and yesterday, I was fortunate enough to speak at CTV (there were also some folks from Access and 91.7 The Bounce in attendance).
I guess “speak” isn’t really the right term. I started with a bullet list of some key concepts (such as terminology and that Twitter Search rocks) but didn’t have any prepared slides or remarks. Instead, I had a browser open and encouraged everyone to fire away with questions. And fire away they did!
Questions ranged from “why do people follow other people” to “how can we best use Twitter during our newscast”. We also took some time to talk about the #teachctv discussion I had started on Twitter in the morning. I think it was a good eye-opener for most in the room to see how quick and easy it was for me to gather a bunch of feedback from the Twitter community. Thanks to everyone who posted a tweet in response.
I don’t know what CTV is going to do with the things we talked about, but the feedback I got was that everyone found the “primer” useful. I think I was able to start some interesting discussions, and I look forward to seeing what they come up with in the weeks ahead.
What I hope they took away from our chat was the following:
- Links are important! I’d rather see a link than “coming up at 6” and I think most others on Twitter would also.
- You’ve got to be willing to experiment. Some things will work, others won’t.
- Twitter will not replace the TV or website, it is simply another tool. If used correctly, it can compliment CTV’s other channels.
- Twitter is about people and relationships. You’ve got to show that there are humans behind the Twitter accounts! Be personable.
Those points are valid for any business on Twitter of course, not just for CTV.
Thanks to Carrie Doll and her team for the opportunity to discuss my favorite topic! I think it’s great that CTV Edmonton is so keen to utilize Twitter. Exciting times ahead!