Edmonton International Airport launches new brand

eia - we'll move you The Edmonton International Airport’s (EIA) new “we’ll move you” brand actually launched earlier this month on May 8th, but I didn’t see a commercial for it until this week. I haven’t had to fly anywhere either, so I’m not sure if the new brand is prominently displayed at the airport itself or not.

The new brand is meant to bring awareness to the fact that EIA is growing:

The new brand and airport expansion program reflect EIA’s shift from a small, regional airport to a medium-sized international airport serving Northwestern Canada. EIA is Canada’s fastest-growing major airport for two years in a row and now serves over six million passengers annually, a nearly 50 per cent increase in just three years.

The “we’ll move you” philosophy also underpins the $1.1-billion expansion program and current initiatives to incorporate industry-leading technologies, including common-use, self-serve check-in kiosks, Pay & Go parking stations, the expedited customs clearance program NEXUS and a host of others.

The expansion is expected to be completely by 2012 and should enable EIA to service nine million passengers annually. A key aspect to the expansion is a brand new control tower. Our airport is finally getting some food outlets too, including another Tim Horton’s and two Starbucks.

In addition to the branding, they’ve got a new URL: http://www.flyeia.com. It simply redirects to http://www.edmontonairports.com. Reminds me of Edmonton Transit’s http://www.takeets.com address, which I find far easier to remember than anything else.

I like the new logo and colors. Fresh and bright, the new design definitely makes EIA feel more modern than the old navy blue and red.

You can learn more about the changes happening at EIA here.

Happy 25th Birthday Diet Coke!

Twenty five years ago today, Diet Coke was introduced to the world at Radio City Music Hall in New York. Just four years later, it became the #1 low-calorie sparkling beverage in the world, a title it continues to hold to this day.

I am definitely a fan of Diet Coke. I have been drinking mostly Coke Zero lately, but I enjoy a Diet Coke every now and then. It has a very distinct taste that I think is fairly divisive: either you like it or you don’t.

Diet Coke is about more than beverages however:

“Since its launch, Diet Coke has been synonymous with stylish sophistication,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “Through the years, Diet Coke marketing and advertising has reflected and embraced pop culture, and the brand has become a global icon that embodies great cola taste with an undeniable sense of style.”

Ah yes, pop culture. Numerous celebrities have endorsed Diet Coke, and the drink itself has become something of a celebrity recently – along with its good friend Mentos, that is. Oh by the way, if you like the image I included in this post (and who doesn’t) then check out the video.

If you have some time to waste, check out the Wikipedia entry for Diet Coke. I had no idea there were so many sub-brands, for instance. Lots of interesting information.

I still haven’t seen Diet Coke Plus anywhere, but I’d like to give it a try. Hopefully it shows up in Edmonton soon. Oh and Cherry Coke Zero too.

Happy Birthday Diet Coke!

Read: Coca-Cola

Diet Coke Plus – Coming Spring 2007

Post ImageAs you may or may not know, I’m a pretty hardcore Coke addict (cola and brand). I like just about everything Coke-related, including Diet Coke. Most of my friends say they don’t like the taste, but I do! And starting next year there will be even more reasons to enjoy Diet Coke with a new addition to the product line:

Diet Coke Plus, as the drink is called, will be “the first nutrient-enhanced carbonated soda to be offered by a major brand” and will not replace the current Diet Coke, which is the best-selling sugar-free soda in the world.

By nutrient-enhanced, they mean fortified with vitamins and minerals. Assuming it tastes like normal Diet Coke, I’d give it a try!

Read: Slashfood