Happy 25th Birthday Diet Coke!

Twenty five years ago today, Diet Coke was introduced to the world at Radio City Music Hall in New York. Just four years later, it became the #1 low-calorie sparkling beverage in the world, a title it continues to hold to this day.

I am definitely a fan of Diet Coke. I have been drinking mostly Coke Zero lately, but I enjoy a Diet Coke every now and then. It has a very distinct taste that I think is fairly divisive: either you like it or you don’t.

Diet Coke is about more than beverages however:

“Since its launch, Diet Coke has been synonymous with stylish sophistication,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “Through the years, Diet Coke marketing and advertising has reflected and embraced pop culture, and the brand has become a global icon that embodies great cola taste with an undeniable sense of style.”

Ah yes, pop culture. Numerous celebrities have endorsed Diet Coke, and the drink itself has become something of a celebrity recently – along with its good friend Mentos, that is. Oh by the way, if you like the image I included in this post (and who doesn’t) then check out the video.

If you have some time to waste, check out the Wikipedia entry for Diet Coke. I had no idea there were so many sub-brands, for instance. Lots of interesting information.

I still haven’t seen Diet Coke Plus anywhere, but I’d like to give it a try. Hopefully it shows up in Edmonton soon. Oh and Cherry Coke Zero too.

Happy Birthday Diet Coke!

Read: Coca-Cola

One thought on “Happy 25th Birthday Diet Coke!

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