The Edmonton International Airport’s (EIA) new “we’ll move you” brand actually launched earlier this month on May 8th, but I didn’t see a commercial for it until this week. I haven’t had to fly anywhere either, so I’m not sure if the new brand is prominently displayed at the airport itself or not.
The new brand is meant to bring awareness to the fact that EIA is growing:
The new brand and airport expansion program reflect EIA’s shift from a small, regional airport to a medium-sized international airport serving Northwestern Canada. EIA is Canada’s fastest-growing major airport for two years in a row and now serves over six million passengers annually, a nearly 50 per cent increase in just three years.
The “we’ll move you” philosophy also underpins the $1.1-billion expansion program and current initiatives to incorporate industry-leading technologies, including common-use, self-serve check-in kiosks, Pay & Go parking stations, the expedited customs clearance program NEXUS and a host of others.
The expansion is expected to be completely by 2012 and should enable EIA to service nine million passengers annually. A key aspect to the expansion is a brand new control tower. Our airport is finally getting some food outlets too, including another Tim Horton’s and two Starbucks.
In addition to the branding, they’ve got a new URL: http://www.flyeia.com. It simply redirects to http://www.edmontonairports.com. Reminds me of Edmonton Transit’s http://www.takeets.com address, which I find far easier to remember than anything else.
I like the new logo and colors. Fresh and bright, the new design definitely makes EIA feel more modern than the old navy blue and red.
You can learn more about the changes happening at EIA here.