Posts Tagged: branding

A colorful window into downtown Edmonton’s transformation

Edmonton’s downtown is undergoing an incredible transformation right now. You can tell by looking up at the more than two dozen cranes located in and around downtown. You can tell by the dust and other construction debris that gets blown around by the wind. You can tell by the closed sidewalks and the detours that… Reads more »

EEDC looks to deliver “monumental value” with new energy, identity, and purpose

When Brad Ferguson took over as President & CEO at Edmonton Economic Development Corporation (EEDC) in the summer of 2012, he knew things had to change. Even though Edmonton’s economic growth remained strong, many leaders throughout the city felt that EEDC could be doing more. Even City Council had begun to lose confidence in the… Reads more »

Make Something Edmonton moves forward with 8 recommendations

Today the Mayor’s Task Force on Image and Reputation submitted its final report to Executive Committee. The task force is better known by its adopted name, Make Something Edmonton. In summarizing the work that has been done thus far and recommending next steps, the report draws the task force to a close and marks the… Reads more »

Recap: Make Something Edmonton Launch Party

Tonight a few hundred Edmontonians gathered at the Avenue Theatre on 118 Avenue to celebrate the launch of Make Something Edmonton. With lots of buzz about the initiative but few details on the launch event itself, attendees arrived both excited and curious. Something was happening, but what? How would the evening unfold? Sharon and I… Reads more »

The Alberta Party’s Big Idea Night (and new brand)

Earlier today the Alberta Party unveiled its new logo and brand package. I’ll admit that I wasn’t an immediate fan of the new logo. Putting speech bubbles inside the provincial shield feels more obvious than clever, at least at first blush. I’ve been thinking about it though, and I actually kind of like how direct… Reads more »