Posts Tagged: branding

Edmonton Public Library’s MP3 Experiment

More than 250 Edmontonians gathered tonight in Churchill Square to take part in the Edmonton Public Library‚Äôs MP3 Experiment. The shared experience was a great way to help launch the new brand: Ever heard of an MP3 Experiment? Think of it as a giant, updated version of the game "Simon Says" …all you need to… Reads more »

Edmonton Public Library: Spread the words.

Today the Edmonton Public Library (EPL) introduced its new brand, which includes a new logo, brand promise, and shared values. The rebranding is the result of more than six months of work, which included research, design, and some deep thought about what EPL is all about. Why rebrand? After a series of personnel changes throughout… Reads more »

Podcast Spot: What would I have done differently?

Last night I presented in the VenturePrize Seminar Series with James Matsuba of IdleTime. The seminars are meant as a primer for this year’s competitors on business plans, building a company, and pitching ideas to investors (and judges). When I attended the seminars back in 2006, I found the most useful part was getting to… Reads more »

Windows 7 will be called…Windows 7

Microsoft announced yesterday that the next version of Windows will go by its codename when it is released, a first for the operating system. The successor to Windows Vista will be called simply, Windows 7: Over the years, we have taken different approaches to naming Windows. We’ve used version numbers like Windows 3.11, or dates… Reads more »

I’m sad to see CNET’s yellow and green go

Earlier this week, Dan Farber posted a preview of CNET’s new, improved look. The main changes are to the logo (the pipe between the “c” and “net” is now gone, as you can see to the right) and the color scheme (yellow and green have been replaced with red, black, and grey). I’ll admit that… Reads more »

Edmonton International Airport launches new brand

The Edmonton International Airport’s (EIA) new “we’ll move you” brand actually launched earlier this month on May 8th, but I didn’t see a commercial for it until this week. I haven’t had to fly anywhere either, so I’m not sure if the new brand is prominently displayed at the airport itself or not. The new… Reads more »

How Google names products

Yesterday Google announced that they have renamed Froogle to Google Product Search. The change is explained on the official Google Blog: Froogle offers a lot of great functionality and has helped many users find things to buy over the years, but the name caused confusion for some because it doesn’t clearly describe what the product… Reads more »

Microsoft totally sucks at product names

I’ve said it here before, and I’m sure you’ve read it elsewhere, but it needs to be said again: Microsoft completely and totally sucks at naming their products. Possibly the only names from the last year that are really good (IMHO) are Xbox 360 and Windows Vista. Let’s take a look at what I mean…. Reads more »