Apple to sell SNL skits

Post ImageMacworld took centre stage in the world of technology today, so don’t be surprised if you see a lot of Apple-related items as you scan the headlines. One announcement that I found quite interesting is that Apple intends to sell Saturday Night Live skits through iTunes:

Apple is set to announce today that it will sell a limited number of archived “Saturday Night” skits through its iTunes Music Store for $1.99 each, for viewing on video iPods or personal computers.

The offering is the latest expansion of Apple’s iTunes video library, which includes content from television networks including NBC and ABC.

Seems to me this is an excellent idea; it’s exactly the sort of content most people will want to have on a portable device. There’s a theory that the coming battle between Blu-Ray and HD-DVD for the successor to DVDs will be meaningless, because content will be downloaded instead of purchased on physical media by the time all is said and done. I tend to think the theory holds some merit, and announcements like this one from Apple only make it even more likely. Already consumers download a lot of stuff and not just on the computer – take for example movies on satellite or digital cable.

Imagine if we had wireless everywhere! You could be walking to work or school or wherever, and get a notification that a new SNL skit is available for download. You simply say yes (and your credit card is charged), and pretty soon you’ve got a new video to watch! It’s powerful stuff.


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