Podcasting Growth by Subscribers

Post ImageBlogging is a pretty open, flexible medium and each blog varies greatly from the next, but if there’s one thing that holds true (usually) it’s that some of the best insights are found in the comments. I was reminded of this today when reading Frank Barnako’s post about the latest podcasting stats from FeedBurner:

Rick Klau, vice president, business development, said that at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … ta da!!! … 70 subscribers.

That stat is interesting all by itself, but when Rick Klau himself dropped by and left a comment, it became really interesting. Here’s what Rick had to say:

I hadn’t realized it (I never do the average thing – must be my life-long aversion to math), but now that you point it out: this average number has doubled in just the last six months.

Indeed it’s right in the headline for the previous article that Rick linked to, in April of this year FeedBurner said the average podcast had 35 subscribers.

I think this is an important statistic to keep track of. Usually when trying to measure the growth of podcasting, you might look to the number of podcasts or the number of episodes created in a given period of time. But just as important is the number of people listening to or watching those podcasts and episodes.

That said, the rate of new podcasts appears to be increasing as well. In the April article, FeedBurner was adding an average of 2278 new podcasts each month (based on the numbers provided). That number has since risen to 4000. Not bad at all!

Read: Frank Barnako

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