If you live in Edmonton, and listen to the radio occasionally, you may have heard the new ads for the Edmonton Public Library. If you haven’t, fear not, because I am going to summarize them anyway:
There are two young guys trying to skateboard, when one says to the other “I am not cut out for this.” The two are then faced with a problem – what to do? One guy suggests the adventure of a lifetime with dragons and all sorts of other things. The other guy thinks hes crazy. Then the first guy says all of it is possible at the public library. And the two go on their merry way, to slay dragons in their imaginations no doubt.
Now when I heard the commercial, I couldn’t help but laugh. No one I know gets all excited about taking an “adventure” to the public library. I get what they are saying, but I can’t see it working with young people. Maybe I’m just “too cool” but I think their marketing team took the wrong approach with the latest ads.
The goal is clearly to try and bring young people into the library. Instead of some hokey ad about an adventure, why not highlight the aspects of the library that appeal to young people? Things like public computers, excellent study and workspaces, a Second Cup built right in (for the downtown location at least), power outlets for your laptop, and wireless Internet (do they have this?). Okay so I can’t think of as many characteristics that would appeal to young people as I thought, but I am sure they are there. Thing is, I haven’t been to the library in so long, I don’t know what they are.
Do you agree with me? What else about the library would you highlight?