The New York Post seems to think that Starbucks is gearing up to launch a record label, called Starbucks Records. Creative, isn’t it? Of course a record label needs musicians, and to that end, Starbucks is going after none other than Sir Paul McCartney himself (via 901am):
Starbucks Records is expected sign, record and produce its own artists rather than licensing songs from other labels.
That’s where Sir Paul comes in. The wrinkly rocker not only fits with the Starbucks demographic, but also is a free agent not signed to any label, sources said.
The reason Starbucks thinks they can do this is their targeted, efficient distribution channel. I mean they have stores on just about every corner in major cities, and they attract a very specific clientele.
If it’s just putting CDs on racks in their stores though, Starbucks is missing a big opportunity. The Post article mentions a good idea:
There have been talks about putting kiosks in its shops so that customers can shop for music and create their own compilations while waiting for their $5 cup of joe.
That would be awesome! There should also be a DRM-free digital component to the project.
To say they are creating a “record label” sounds fairly antiquated to me. Starbucks should use this opportunity to redefine the term “record label.”
Read: New York Post