The numbers are in, and it appears that 2006 was an incredibly impressive year for online advertising in the great north. Forget about all the action happening south of the border, Canada is where it’s at! From 901am:
The Interactive Advertising Bureau of Canada (IAB) announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.
Projections for 2007 look really positive too. Mark Evans says:
Still, if you do some back-of-the-napkin calculations, the Canadian market is still only two-thirds that of the U.S. market if you use the traditional 10:1 ratio formula.
I assume by the “10:1 ratio formula” he is normalizing the two markets for comparison purposes. So it’s not as big as the US, but it’s getting damn close.