Google buys Jaiku – why?

Post Image Today microblogging service Jaiku announced that they have been purchased by Google. I came across the news via a barrage of Twitter updates this morning, and it wasn’t long before everyone started wondering why Google chose Jaiku over Twitter. It seems that most people feel Jaiku is the superior platform technology-wise, but the community at Twitter is better. I’d more or less agree with that statement. For instance, I chose Jaiku to display “my status” on the right side of my website instead of Twitter because the reliability and performance of Jaiku was just so much better. It still is.

Marc Orchant has a great post on the topic. Scoble thinks that Google made the move for Jaiku because of Facebook. He suggests that Google is gearing up to launch some major competition for Facebook on November 5th. That may be true, but I like what Ross Mayfield had to say better (though he too mentions Facebook):

But perhaps the greatest direction they can go with this is lifestreaming.

With Google’s savvy around structuring the unstructured, picture lifestreaming evolving into something that infers permalinks for social activity.  One day your Google homepage may be a stream of your friends and what they are doing, sharing, and adopting.

Yes! Enough of this manually updating my lifestream already, let’s make it update automagically. Even better, give everyone a lifestream by default. That idea gets me excited.

A follow-up post from Scoble highlights that Google has built themselves a “very strong position in the RSS ecosystem” as they now own Google Reader, FeedBurner, and Jaiku (which imports/aggregates RSS feeds). Very good point indeed.

Now the question is – who will snap up Twitter?

Read: Ross Mayfield

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