Edmonton is getting another Future Shop location, just in time for Christmas. The new store will be quite different than our existing five, however, and not just because it is LEED certified. Located in South Edmonton Common just minutes away from Best Buy (which owns Future Shop), the new store will fill its gigantic 53,000 square foot space with musical instruments, exercise equipment, and other goods not normally found at Future Shop. From the Edmonton Journal:
“This is the future of Future Shop,” said Chris Sallans, general manager of a store so revolutionary, he calls it a “laboratory.” If the concepts work, it will serve as a template for the Burnaby, B.C.-based chain’s stores around the country.
Essentially they want to sell things that are “logical extensions” of products that they already carry. Makes sense to me. Future Shop already sells microwaves, refrigerators, and other home appliances, so why not treadmills and other exercise equipment? Doesn’t seem like much of a stretch. I guess the innovation is in having the much larger capacity.
The music angle is quite interesting though:
Electronic music instruments and equipment may also seem to be an unlikely choice, but Sallans said it’s a wide-open market.
“Musical instruments are an $800-million industry and no other major retailer touches it.”
The store will have a wall of more than 100 guitars. There will be three soundproof rooms for music lessons and drum demos ,and a stage for open-mike nights.
That could be pretty cool, I think. Who knows, maybe Future Shop will even become a bit of a third place (or maybe not, considering you’ll basically need to drive to get there…good old South Edmonton Common).
According to the article, Sallan describes Future Shop as the place for early adopters whereas Best Buy is the place for self-service shoppers. I’m not sure where he got that idea, but I seem to recall the lines at Best Buy being much longer than at Future Shop for high profile product launches (like the Xbox 360).
The new store is looking for 230 employees, and will be holding a job fair this weekend at the Delta Hotel Edmonton South. It should open in early December.