Fascinating post over at TechCrunch today by Brian Solis. He talks about the declining authority of blogs and attributes the loss to the “statusphere” – essentially micromedia services like Twitter and FriendFeed. This is the key passage:
Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses.
Ignoring the fact that he talks about Technorati a lot (I never use it anymore), I think Brian makes a good point. Even just looking at my own activities, I definitely respond less to other blog posts using my own blog than I used to. Instead, I tweet about them. Actually, I would say Twitter is affecting my social bookmarking activities too! I save things in Delicious far less frequently now, choosing instead to tweet them.
What does this mean for bloggers? Mainly that it’s more difficult to track the discussion about a blog post. Brian mentions a number of services in his post that you can use, but they’re not yet what I would call foolproof. They are getting better though.
This trend toward micro-responses doesn’t make blogs any less important, however. Probably the opposite, actually. I could tweet all day about a topic, but my tweets would be largely lost the next day. Blog posts have staying power. That’s probably why I still get more traffic from Google than from Twitter.
Anyway, give Brian’s post a read.