After 21 years of publishing, Edmontonians magazine is calling it quits. Citing declining advertising revenues, publisher Sharon MacLean announced today via email that the June edition of the magazine will be its last.
“The news business is caught in the cyclone of change, fueled by the tremendous growth in popularity of access to news and information on the Internet. Both readership and revenues have declined significantly; major dailies have closed their doors, as have a number of magazines.”
Edmontonians had started to cultivate an online presence, amassing over 4400 followers on Twitter, but the publication remained firmly rooted in print. Perhaps anticipating a question about where the industry is going, Sharon wrote “there is much hope for the future of publishing – we simply ran out of time to bridge the transition.”
I can’t say that I was a fan of Edmontonians, but I know many people in the city really liked the publication. So far no announcement has been made on the website, so I’m not sure what will happen to the content available there. There’s also no word on what Sharon will be up to next.
75,000+ people have checked us out. We’ve averaged 3 posts per day. We’ve got more than 2 comments per post. In the last year we’ve posted more than 780 times. We’ve also shown off more than 1,500 photos of Edmonton. We had 40+ contributors who wrote, took photos, shot video, gave us prizes, and did lots of other great stuff, all helping to tell Edmonton stories.
Of course, if you read Jeff’s actual post, you’ll see that the above stats are mixed in with his trademark writing style. Free from the constraints of print, Jeff and his partner-in-crime Sally have been able to produce content the way they want to, when they want to. That has resulted in a publication that I and many others enjoy going back to (or subscribing to) each and every day.
The similarity of their names notwithstanding, I think these publications are a great representation of two completely different worlds. The advertising-supported physical print model is increasingly under fire from the more flexible online digital media model. Will the edmontonian be around for 21 years like Edmontonians was? Almost certainly not, at least not in its current form (who knows what kind of technology we’ll have when 2031 rolls around). But for right now, its pretty clear that the edmontonian is the more sustainable model.