Posts Tagged: marketing

Online advertising in Canada is booming

The numbers are in, and it appears that 2006 was an incredibly impressive year for online advertising in the great north. Forget about all the action happening south of the border, Canada is where it’s at! From 901am: The Interactive Advertising Bureau of Canada (IAB) announced that 2006 Canadian Online Advertising Revenues surged to an… Reads more »

How Google names products

Yesterday Google announced that they have renamed Froogle to Google Product Search. The change is explained on the official Google Blog: Froogle offers a lot of great functionality and has helped many users find things to buy over the years, but the name caused confusion for some because it doesn’t clearly describe what the product… Reads more »

Happy Valentine’s Day – Web 2.0 Style

Yup, it’s that time of year again – Valentine’s Day. As Wikipedia says, it’s “the traditional day on which lovers express their love for each other.” Apparently, it’s also a great marketing opportunity for web companies. Svetlana Gladkova over at profy shares with us seven special Valentine’s Day logos: I think that Valentine’s Day must… Reads more »

Marketing Presentation Audio

Last night I gave a presentation on podcasting & marketing to students taking MARK 450 (Electronic Marketing) at the University of Alberta. I covered “what is podcasting”, Podcast Spot, some podcasting statistics, podcasting and its effects on marketing, and finished with some final thoughts. The presentation went very well and the initial feedback was very… Reads more »

Cowgirls Espresso

Call me shallow, but yeah, I’d buy coffee from Cowgirls Espresso. I mean, who wouldn’t want to buy coffee from their hot baristas? There’s a ton of coffee shops out there, so you need to be different if you’re going to succeed. That’s what the Cowgirls Espresso chain is going for: Hot is not the… Reads more »

Meth Coffee

Could they not come up with another name? Will people actually buy this coffee simply because it has the word “meth” in its name? I found this via Agenda Inc., in a post titled “First Cocaine energy drink, now Meth Coffee.” That about sums it up – what in the world is going on with… Reads more »