I don’t think there’s any doubt that social media played a significant role in this year’s provincial election. From witty tweets to conversation-shifting blog posts and everything in between, there’s no shortage of social media highlights to look back on. In an effort to capture how social media impacted the election, I have been tracking some of the most popular and memorable blog posts, photos, tweets, videos, and links.
Very early on, Danielle Smith’s campaign bus was the talk of Twitter for its unfortunate wheel placement. It attracted so much attention that even Jay Leno joked about it! The Wildrose quickly fixed the bus, sharing a new photo on Facebook that was liked nearly 800 times with more than 220 comments.
Social media proved to be an effective tool for the mainstream media to share their stuff throughout the election. For example, CBC’s Vote Compass was shared more than 5300 times on Facebook and more than 870 times on Twitter. Over 115,000 responses were completed.
On March 30, PC staffer Amanda Wilkie (@wikwikkie) posted a tweet questioning Danielle Smith’s lack of children. There was an immediate backlash which forced Wilkie to apologize and delete the tweet. Smith released a statement explaining that she and her husband had tried to have kids with the aid of fertility treatments, and Alison Redford released a statement announcing that Wilkie had resigned. The two leaders spoke on the phone and vowed to move on.
Smith’s tweet was retweeted more than 100 times.
On April Fools Day, the Wildrose issued a news release saying that if elected, the party would pursue a merger with Saskatchewan to form a new province known as Saskberta. It was shared on Facebook more than 2100 times and on Twitter more than 360 times. The Wildrose tweet itself was retweeted more than 140 times:
Candidates first felt the power of blogs on April 2, when Kathleen Smith (@KikkiPlanet) posted her widely-read piece entitled Pruned Bush: Confessions of a Wilted Rose. An impassioned and well-written post, it racked up more than 1400 likes on Facebook, more than 330 tweets, and 136 comments. More than that, it brought “Conscience Rights” into the spotlight.
Kathleen’s post even attracted an angry response from a Wildrose supporter. Paula Simons has a good recap of the whole story, so check it out.
Just two days later, Dave Cournoyer (@davecournoyer) posted an even more popular blog post. His entry titled thorny candidates could be the wildrose party’s biggest liability attracted more than 4700 likes on Facebook, more than 600 tweets, and 150 comments. Though we didn’t know it at the time, Dave’s post would be cited countless times over the next few weeks as Wildrose candidates made gaffe after gaffe. Even his follow-up post on April 16 attracted more than 600 likes, more than 70 tweets, and 75 comments.
The next day on April 5, Dave Cournoyer noticed that a Twitter account named @PremierDanielle had been created and was being followed by @ElectDanielle, Smith’s official account. While it only came to light during the election, it was actually created back on October 12, 2010.
I didn’t think there’d be many audio clips to note during the election, but on April 7 the Alberta Party launched its official campaign song, composed by JUNO winners Cindy Church and Sylvia Tyson. The page was shared on Facebook more than 100 times and on Twitter more than 40 times. The song itself, hosted on SoundCloud, has been played more than 3500 times.
It didn’t take long after Danielle Smith announced a $300 dividend for all Albertans for Sean Healy to launch Dani Dollars, a website that let users pledge their cash “to Wildrose Relief”. It was shared more than 280 times on Facebook, more than 130 times on Twitter, and attracted more than 170 pledges for a grand total of $51,600.
The leaders debate took place on April 12, and while it ended up being fairly boring (aside from Raj Sherman’s unintentionally comedic outbursts) there were a couple of highlights. One was Alberta Party leader Glenn Taylor’s live blog, which was followed by more than 1700 people. It was shared more than 480 times on Facebook and more than 300 times on Twitter.
The debate also resulted in one of the most memorable tweets of the election, retweeted more than 340 times:
https://twitter.com/omar_aok/status/190617702690340864Edmonton Journal videographer Ryan Jackson posted a really unique video on April 13. By stitching together four different videos, Jackson made it appear as if you were sitting in a coffee shop with four of the party leaders. The video was shared more than 140 times on Facebook and more than 50 times on Twitter.
On April 14, a new Twitter account known as @Adamwyork posted a tweet about Wildrose candidate Allan Hunsperger. It linked to an old blog post that Hunsperger had written that contained the shocking statement that gays and lesbians would “suffer the rest of eternity in the lake of fire, hell.” You can see a screen capture of the post here. It wasn’t until April 26 that the person behind the tweet was identified. Turns out it was Blake Robert, better known online as @BRinYEG. Paula Simons’ post about the outing has already been shared more than 275 times on Facebook and more than 144 times on Twitter.
Though the original tweet was only retweeted 13 times, the impact it had on the election cannot be overstated.
On April 16, the domain name INeverThoughtIdVotePC.com was registered. A couple of days later, the website launched featuring a short video that asked Albertans to vote strategically against the Wildrose. The website has been shared on Facebook more than 3700 times and the video itself has been seen more than 88,000 times.
On April 17, Vicky Frederick posted a Wildrose-edition of the “Downfall / Hitler Reacts” video meme. The video, titled Inside the Wildrose War Room, has been seen nearly 12,000 times.
It was a busy day on April 17. That was also the day that Wildrose candidate Ron Leech made controversial statements about having an advantage as a Caucasian. The Journal captured a copy of the radio interview here. The tweet from CTV Edmonton breaking the news was retweeted more than 250 times:
That same day, the Wildrose posted its “Momentum” ad on YouTube. With more than 112,000 views, it’s the most popular election-related video.
On April 20, Paula Simons wrote a blog post titled The Price of Free Speech. She discussed Danielle Smith’s stubborn refusal to reprimand candidates like Hunsperger and Leech. The post was shared on Facebook more than 1500 times and on Twitter more than 180 times.
In the final weekend of the campaign, photos of this graffiti wall here in Edmonton started circulating on Facebook, Twitter, and elsewhere online:
I don’t know how many times it was shared, but I saw it all over the place.
After all of the negativity of the election, I was quite happy to see Ryan Jackson’s next election video on April 23. A “whimsical parody video”, it featured the “strange new species” popping up on lawns across Alberta known was the election sign.
He posted a behind-the-scenes on the video just yesterday.
As the polls opened on April 23, many people tweeted that they had voted while others encouraged Albertans to get out and vote. With more than 200 retweets, Kathleen Smith’s call-to-action was probably the most visible of the day:
On election night itself there were many memorable tweets, but Todd Babiak’s post about how the public opinion polls were so wrong was one of the most retweeted with 195 retweets:
As far as I can tell, the most retweeted tweet of the entire election came at 9:27pm on election night, after it became clear that the Wildrose would form the official opposition. Calgary’s Nick Heer posted this tweet:
It has been retweeted more than 650 times!
Final Thoughts
It’s hard to imagine what the election would have looked like without social media! Through tweets, photos, videos, blog posts, and more, Albertans had no shortage of ways to share their thoughts on the candidates and the campaigns. And because of the nature of social media, those thoughts often spread extremely quickly and were frequently picked up by the mainstream media. Whether you’re a Twitter or Facebook user yourself or not, there’s no question that social media helped make the 2012 provincial election one of the most exciting in Alberta’s history.
Did you have a social media highlight that I missed? Let me know in the comments! For more on the role that Twitter played during the election, be sure to check out AlbertaTweets. Looking for election results and statistics? Check out my #abvote Results Dashboard!
MasterMaq's Blog 
Great roundup. So many posts and tweets took off! And, you’re right, a couple of them did play into the momentum of the campaign, especially against the Wildrose.
I also really enjoyed Trent Wilkie’s Wildrose Photoshopping, like this fake National Post front page after the paper endorsed the party: http://thetrentwilkie.wordpress.com/2012/04/19/national-post-endorses-wildrose-party/
Mack,
Thanks for taking the time to put together such a concise collection of the tweets and events which shook up the Alberta Election. It’s important that when we look back at the Election and Social Media’s involvement during the weeks and realize how much of a voice social media gave to Albertans during the campaign. It not only shows the power, but it also shows how important this tool is to getting the everyday citizen’s voice out there and how little control campaigns really do have in directing of the conversation. If anything I think #abvote conversation will be a fascinating case study for campaigns moving forward.
Great article and thanks once again for putting it together.
Cheers,
(P.s. thank you for including Albertatweets.ca in your synopsis.)
Also this site released by the Liberals got more than 8,000 FB shares: http://toryorwildrose.ca/
Hi Mack – thanks for the great round-up. One other person I’d love to see get recognition is the Calgary playwright and blogger Jane Cawthorne who posted the letter from Wildrose Chief Administrative Officer Jeff Trynchy, in which Trynchy wrote that a Wildrose gov’t would immediately hold a referendum on abortion. Twitter started going crazy with the link – and I followed up with a blog post that went completely viral – and had me trending in Canada that night, alongside Justin Bieber. (I didn’t get that many retweets in yeg – but the link went crazy in Calgary.) That happened on April 5, so far back in the campaign, it was almost forgotten. But Cawthorne deserves tremendous recognition for putting the Wildrose position on abortion and referendums on the public agenda – and Fast Forward Calgary deserves props, too, for first blogging about it. I amplified their effect – but they did the groundwork. http://blogs.edmontonjournal.com/2012/04/05/alberta-election-danielle-smith-abortion-and-the-third-rail/
If you’re into politics, the best way to capture your community’s heart is through social media. You can post all the things that they want to know about you and your plans once you’ve been elected.