I ran across an interesting article today in The Journal News about podcasting inside and outside IBM. Sounds like Big Blue really likes the idea of time-shifted audio:
IBM started to encourage employees to read and create the online journals known as blogs last May. Shortly after, IBM started pushing podcasts — subscription-based audio downloads that can be listened to on laptops, iPods or other MP3 players.
Inside the company, about 50 podcasts have debuted. There have been 15,000 downloads in the past two months.
In addition to making work more fun, there are numerous cost savings that can occur at a company like IBM who adopts podcasting. Take for example a conference call in which one or two people simply dispense information to dozens more, perhaps explaining some documents or figures. That’s the kind of thing that can be very cheaply turned into a podcast, and according to the article, such a podcast saved IBM hundreds of thousands of dollars per year.
Could 2006 be the year of corporate podcasting?
Read: The Journal News