Year: 2006

Edmonton Public Library "Adventure" Ads

Post ImageIf you live in Edmonton, and listen to the radio occasionally, you may have heard the new ads for the Edmonton Public Library. If you haven’t, fear not, because I am going to summarize them anyway:

There are two young guys trying to skateboard, when one says to the other “I am not cut out for this.” The two are then faced with a problem – what to do? One guy suggests the adventure of a lifetime with dragons and all sorts of other things. The other guy thinks hes crazy. Then the first guy says all of it is possible at the public library. And the two go on their merry way, to slay dragons in their imaginations no doubt.

Now when I heard the commercial, I couldn’t help but laugh. No one I know gets all excited about taking an “adventure” to the public library. I get what they are saying, but I can’t see it working with young people. Maybe I’m just “too cool” but I think their marketing team took the wrong approach with the latest ads.

The goal is clearly to try and bring young people into the library. Instead of some hokey ad about an adventure, why not highlight the aspects of the library that appeal to young people? Things like public computers, excellent study and workspaces, a Second Cup built right in (for the downtown location at least), power outlets for your laptop, and wireless Internet (do they have this?). Okay so I can’t think of as many characteristics that would appeal to young people as I thought, but I am sure they are there. Thing is, I haven’t been to the library in so long, I don’t know what they are.

Do you agree with me? What else about the library would you highlight?

Read: EPL

Google buys YouTube for $1.65 billion

Post ImageThe ramifications of this deal will be felt for quite some time. CNET News.com is reporting that Google has purchased video sharing site YouTube for $1.65 billion in stock. The deal has been rumored for some time, but I didn’t think it would actually go through:

“This is one of many investments that Google will be making to put video at the heart of a user’s online experience,” said Google CEO Eric Schmidt on a conference call after the deal was announced. “When we looked at the marketplace and saw what was going on, we saw a clear winner in the social networking side of video, and that’s what drove us to start the conversations with YouTube.”

You can listen to an audio interview with Eric Schmidt and YouTube CEO Chad Hurley here.

Also today, YouTube announced some major distribution deals with the big record labels. All of a sudden, the threat of a lawsuit looks much less likely, doesn’t it? I wonder what the MySpace people will think of this deal. I’m sure they are a little scared now that YouTube has Google’s backing.

So the deal is done, Google is now king of video. Still, I can’t help but wonder if a simple, exclusive ad-deal with YouTube would have been a better investment for Google? I guess time will tell.

Read: CNET News.com

Notes for 10/8/2006

It has been a couple of weeks since I last made a “notes” post. I guess that’s what happens when you’re in the middle of launching a product and travelling to a trade show! Anyway, here are this week’s notes:

Favorite songs at the moment:
High Energy Song: “Ready to Fall” by Rise Against
Low Energy Song: “Chasing Cars” by Snow Patrol
Random Song: “Anything” by JoJo (it samples heavily from Toto’s “Africa”)

Currently reading:
“The End of Poverty: Economic Possibilities for Our Time” by Jeffrey Sachs

Recently read:
“The Wisdom of Crowds” by James Surowiecki
I finished the book on the plane on the way to Ontario, CA for the Portable Media Expo. I thought the book was great, but that’s not surprising, because the main idea he presents is just so darn intriguing. I highly recommend this book.

University of Alberta unveils Enterprise Square

Post ImageJust over a year ago, I posted that the University of Alberta had officially purchased the Hudson’s Bay building in downtown Edmonton. At the time, officials said the first tenants would be able to move in within 12 to 18 months. It appears things are more or less on track:

At a downtown ceremony Thursday, the University of Alberta unveiled the new name for its downtown building with a flourish.

A large sign was lowered from the second level of Commerce Place above the rotunda, bearing the name “Enterprise Square.”

The name was chosen to reflect a bunch of things, including academic enterprise working alongside the private, and the enterprising spirit of Edmonton.

Renovations at the historic site continue, and are expected to be complete in the summer of 2007 with tenants moving in shortly thereafter. Once finished, roughly 430,000 square feet of space will have been renovated and made available in just 24 months. The project is definitely impressive.

On October 11th, TEC Edmonton (which will be the building’s largest tenant) is hosting an information session at their current location on the university campus. I am registered and planning to attend. For more information or to register for the event, click here.

Read: ExpressNews

Audio: Review of Dragon's Den Episode 1

Post ImageWednesday night was the first episode of CBC Television’s new business reality series, Dragon’s Den. I found out about the show a long time ago through VenturePrize when the show’s producers were looking for contestants. Dickson and I considered throwing our names in the hat, but we decided we didn’t necessarily want the exposure (at the time we still hadn’t launched Podcast Spot). After watching the first episode, two things were confirmed for me (barring any changes in future episodes):

  • Had we participated, we’d have been the youngest ones, which is pretty normal for us.
  • I think our idea would have fared really well compared with the other contestants.

What I didn’t expect, was that I wouldn’t really like the show! As a result, I decided to do a review. I have always thought that podcasting is a great way to do reviews, because they are usually somewhat boring to type and somewhat boring to read. It’s much more interesting to listen to or to watch a review I think. So with that in mind, here’s my audio review of the first episode of Dragon’s Den!

I’ll probably watch again next week, just to see if my opinions change at all. And to see if any of the contestants have really interesting ideas.

Read: Audio Review

b5media funded – congrats Jeremy!

Post ImageThe news broke on Wednesday that Toronto-based b5media, a blogging/media network started by Jeremy Wright, had landed $2 million USD from Brightspark Ventures and J. L. Albright Venture Partners. b5media describes itself as “a gobal new media network” with over 150 blogs on a variety of topics. Today, National Post reporter Mark Evans announced that he is leaving mainstream media to join b5media as VP of Operations. I wish Mark the best of luck, though I don’t think he’ll need it – I think he made the right decision.

I have known Jeremy for a while now, and I’m a long time reader of his blog. I’ve had the pleasure of meeting him a few times (such as at Northern Voice) and he has always struck me as an intelligent, fairly down-to-earth kind of guy. That’s not to say he’s completely grounded though – you might remember that Jeremy was the first blogger to auction his services off on eBay. There’s a lesson there though – Jeremy is an innovator, and he really understands blogging. I know he’ll do great things with b5media.

I am not sure what b5media plans to use the money for, but maybe they can purchase a laptop or two for Jeremy? That guy has the worst luck with portable computers.

I’m really glad that Jeremy has become successful with b5media. He’s had his fair share of tough times in the past. Congratulations Jeremy!

Read: b5media

So much for stealth mode!

Post ImageI think it’s funny when companies say they are operating in stealth mode, because it is really hard to do. Before this morning I had never heard of Powerset, so I guess they were in stealth mode, but the cat is out of the bag now. Here’s what they say about themselves:

Powerset is leading the next generation of internet search. Powerset is a Silicon Valley startup currently operating in stealth mode. Please check back in the near future for more information about the company and its products.

There are so many blogs covering this company today, it’s ridiculous (and I guess I’m included in that now too). Most of the coverage contains things like “so much better than Google” or similar comments. Is that really such a good idea? I wonder if the company is happy about all the attention or not. They say there’s no such thing as bad press, but when you are getting setup like that? It’s going to be hard to meet expectations.

Read: Powerset

Penguins to add a little Canadian red?

Post ImageHockey season has started again! And what a great start it was, with Toronto losing 4-1 to the Senators. Edmonton’s first game is tomorrow night against the very red, very evil Calgary Flames. I can’t wait!

Perhaps the biggest news of the day, however, is that RIM’s top executive Jim Balsillie has purchased the Pittsburgh Penguins for $175 million USD (via Darren):

A source familiar with the discussions told globesports that Balsillie is expected to keep the team in Pittsburgh and he has no intention of moving it to Hamilton, Ont. There had been speculation that Balsillie wanted to buy a franchise and move it to Hamilton, which is close to his home and RIM’s head office in Waterloo.

Move them north! It would be such excellent news for Canadian hockey if he did. Like Darren says:

If I live in Hamilton or Winnipeg, Im getting on my Blackberry and starting an email campaign to get Mr. Balsillie to move the team north.

I guess we’ll find out soon enough.

Read: Sportsnet

Podcasting Growth by Subscribers

Post ImageBlogging is a pretty open, flexible medium and each blog varies greatly from the next, but if there’s one thing that holds true (usually) it’s that some of the best insights are found in the comments. I was reminded of this today when reading Frank Barnako’s post about the latest podcasting stats from FeedBurner:

Rick Klau, vice president, business development, said that at the beginning of the year Feedburner had 1 million subscriptions to podcasts it helped deliver. That number has now grown to 5 million subscribers for 71,000 podcasts. For you math fans, that means the average podcast has … ta da!!! … 70 subscribers.

That stat is interesting all by itself, but when Rick Klau himself dropped by and left a comment, it became really interesting. Here’s what Rick had to say:

I hadn’t realized it (I never do the average thing – must be my life-long aversion to math), but now that you point it out: this average number has doubled in just the last six months.

Indeed it’s right in the headline for the previous article that Rick linked to, in April of this year FeedBurner said the average podcast had 35 subscribers.

I think this is an important statistic to keep track of. Usually when trying to measure the growth of podcasting, you might look to the number of podcasts or the number of episodes created in a given period of time. But just as important is the number of people listening to or watching those podcasts and episodes.

That said, the rate of new podcasts appears to be increasing as well. In the April article, FeedBurner was adding an average of 2278 new podcasts each month (based on the numbers provided). That number has since risen to 4000. Not bad at all!

Read: Frank Barnako

MasterMaq's Podcast: The Sickness Episode

Post ImageI wouldn’t call it “episode 1” or anything, but here’s a quick little episode I recorded tonight for my podcast, powered of course by Podcast Spot. Basically I talk a little about the cold I picked up at the Expo, the drug I am using to get rid of it (Cold-FX), the outbreak at Lister Hall on the UofA campus, and my favorite, Purell.

Downloads, show notes, and much more can be found on the episode page.

For those of you interested in such things, I used the following to record this episode: Samson C03 microphone, Behringer Eurorack UB802 (connected to Audigy sound card), and Adobe Audition.

Read: The Sickness Episode