Social Media Marketing Bootcamp comes to Edmonton

Vancouver-based Capulet Communications has been running a number of popular social media marketing ‘bootcamps’ in Victoria and Vancouver, and now they’re taking their show on the road. In addition to stops in Kamloops, Kelowna, and Calgary, Capulet will be in Edmonton on September 9th. Here’s what you can expect:

Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

And a little on the instructors, who I know and definitely recommend:

We’re Julie Szabo and Darren Barefoot, the founders of Capulet Communications. With a background in technology and public relations, we’ve been running social media marketing campaigns since before it was called "social media". We’ve worked with the nation’s smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

Here are the details for the Edmonton event:

WHO: You!
WHAT: Social Media Marketing Bootcamp
WHERE: Metterra Hotel, 10454 82 Avenue (map)
WHEN: Wednesday, September 9th, 9:30am to 4:30pm
WHY: To learn all about social media marketing.
COST: $299 (or save $50 if you blog about it), register here

Darren also says they are looking for local marketing and communication groups to spread the word in exchange for a discount for members. If you’re one of those people, get in touch with him.

I’ve noticed a definite increase recently in the number of local individuals and organizations looking for help with social marketing. I think the City Centre Airport issue and the recent big storms have had a huge impact on increasing awareness of social media. People are naturally wondering how they can take advantage of it. I think Capulet’s bootcamp is a great way to get started, so don’t miss it.

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