Preview: Launch Party Edmonton 3

startup edmontonNext Thursday evening, Edmonton’s third Launch Party will take place at Startup Edmonton. It’s an opportunity to mix and mingle with some of the city’s most interesting entrepreneurs, creators, and developers. The focus is on ten startups that have risen up over the last year or so and are now ready for the next stage. There are no formal presentations or panels, but there will be drinks, demos, and DJs! You can see my recap of Launch Party 2 here.

Here’s what you need to know about each startup.

GeniePad
TWO WORDS: Condo Communication
WHAT: “GeniePad is a communication portal for condominiums, condo boards, homeowners associations, and property management companies. With GeniePad you can simply and easily deliver news, share documents, buy and sell goods within your building’s community, provide your residents with a tool to communicate with the condo board, homeowners association, property management and other residents electronically, making it quick and efficient.”
KEY PEOPLE: Rafal Dyrda of Flame360 Inc., also co-founded PartsBazaar.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 15.
WHY YOU SHOULD CARE: I’m a big fan of the product (my condo building uses it). GeniePad solves problems that all large residential buildings have, and it does so with an attractive, easy-to-use, cost-effective web app. With 130 properties already using the product (which they found largely through word-of-mouth), GeniePad is off to a great start.

Granify
TWO WORDS: Shopping Analytics
WHAT: “Granify is an Edmonton-based company backed by several of the strongest venture capital firms in Canada and the US. We’re at the intersection of artificial intelligence and e-commerce, providing a SaaS solution that enables online retailers to maximize their sales by using cutting edge big data and machine learning technologies. We’re a small but growing team of eager entrepreneurial individuals that enjoy working in a fun, creative, and agile environment.”
KEY PEOPLE: Jeff Lawrence, founder of Bloro Games and Precision Targeting; Lihang Ying, architect at the City of Edmonton working on 311 and Open Data; and Shawn Wan, formerly of Tynt.
PREVIOUSLY SEEN AT: Member of Extreme Startups’ first cohort earlier this year.
WHY YOU SHOULD CARE: Granify has already received a significant amount of investment from some very seasoned investors, so that’s a good sign. Big data is an increasingly growing area of interest for many people, and Granify seems well-positioned to make a play in the e-commerce segment of that space.

Jobber
TWO WORDS: Business Management
WHAT: “Jobber is a cloud based mobile-capable business management system for field service companies. Landscapers, painters, cleaning companies, contractors and many other service professionals are getting organized, saving time and earning more using Jobber to power their administrative back end, and to close the information loop with their employees in the field.”
KEY PEOPLE: Sam Pillar and Forrest Zeisler.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 15.
WHY YOU SHOULD CARE: I ran a painting franchise one summer and I could definitely have used Jobber back then! With a rich set of features, competitive pricing, and a giant market of small service companies, it’s no surprise that Jobber has attracted Boris Wertz and Point Nine Capital as investors.

LoginRadius
TWO WORDS: Social Login
WHAT: “LoginRadius is Software as a Service (SaaS) that provides social infrastructure to help businesses grow through the power of social media, improving the ease and efficiency of online identity management. Using LoginRadius, website owners can allow their users to log in with existing accounts on Live, Facebook, Google, Yahoo, and over 20 more providers. Social Login eliminates the annoying registration process that all online users have come to dread and not only attracts more traffic to a website but also boosts its user base.”
KEY PEOPLE: Rakesh Soni, who did his MSc in Engineering at the University of Alberta.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 19.
WHY YOU SHOULD CARE: LoginRadius has partnerships with Mozilla, Microsoft’s BizSpark, DynDNS, and X-Card, and already has 22,000 customers according to Business in Edmonton magazine. Social plugins are all the rage, and LoginRadius makes it easy to add them to your website with the added bonus of gathering data for social analytics.

Monogram
TWO WORDS: Instagram Profiles
WHAT: “Monogram is a web service that helps users create simple online profiles. We create custom plugins that use API’s from popular tools and social networks to give users a deep amount of customization with little effort. We currently only offer profiles for Instagram – but we plan to roll out new profiles in the new year.”
KEY PEOPLE: Brandon Webber, Tim Fletcher, and Adrian Gyuricska, all from Lift Interactive.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 19.
WHY YOU SHOULD CARE: During the demo back in September, Brandon and Tim emphasized that supporting services beyond Instagram was important. Well three days ago Instagram launched their own web profiles. Monogram plans to support SoundCloud, Vimeo, and Etsy among other services. While there’s definitely a market for beautifully designed, premium profiles, it is a busy space with about.me and many others. They’ll have to focus on quality and service.

Mover
TWO WORDS: Cloud Storage
WHAT: “These days most consumers are using, or starting to use, cloud storage. This means that files are now in Dropbox, or Google, or somewhere other than their computers. Mover uncomplicates the process for software developers to work with cloud storage. Using Mover, any app, product, or service can easily interact with cloud storage providers like Box, Google Drive, Dropbox, and Microsoft SkyDrive. Mover provides a great application programming interface (API) for software developers. The process of authorizing, downloading, and uploading files from any cloud storage provider is identical using Mover, whereas the old way of doing things was a long and arduous process.”
KEY PEOPLE: Eric Warnke, co-founder of Mesh Canada, former Nexopia employee; Mark Fossen, co-founder of Mesh Canada, former ThinkTel employee; and Ben Zittlau, creator of Alertzy and co-founder of Firenest.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 18 as Backup Box.
WHY YOU SHOULD CARE: Dropbox is the poster child of cloud storage, but it is just one of many options. SkyDrive (my favorite), Box, Amazon S3, Windows Azure, and Google Drive are just a few of the other big players. Moving data from one to another is going to become increasingly important, and Mover helps make it easy. Their slogan of “one API for the cloud” is a lofty but potentially lucrative promise.

PlanHero
TWO WORDS: Event Planning
WHAT: “PlanHero makes planning social group trips easy and stress free. We take the chaos out of planning group trips while making sure everyone pays the planner on time. PlanHero makes communicating efficient, allow you to poll your friends to help decide what, when and where to go and help everyone book their trip like a pro. Planners set up basic trip information and any questions they want the group to decide on in no time, meaning less time arguing and reading email chains and more time getting the trip of a lifetime happening.”
KEY PEOPLE: Dave Chmiel; Kyle Huberman, CEO of Pixel Designs; and Richard Aberefa.
PREVIOUSLY SEEN AT: Demoed at DemoCamp Edmonton 18.
WHY YOU SHOULD CARE: Even with an ever-growing list of online tools, coordinating group events (especially those that require payment) is still a pain. That’s the problem that PlanHero hopes to address, utilizing Facebook for easy social connectivity. They may need to focus on a specific niche to start (ski trips, for instance) but the service is slick and easy-to-use.

Poppy Barley
TWO WORDS: Custom Boots
WHAT: “Poppy Barley will revolutionize the way women buy footwear. Mass-manufactured footwear only considers one measurement – foot length and as a result over 60% of women struggle to find boots that fit. Motivated by the promise of fit and brilliance of bespoke, Poppy Barley makes it possible for women to design their ideal pair of boots and self-measure their feet, ankles and legs in 5 minutes. Poppy Barley makes the luxury of made to measure boots attainable for the first time by a business model delivered entirely online with no middlemen and layers of markups.” 
KEY PEOPLE: Justine Barber and her sister Kendall Barber, editor & founder of City & Dale.
PREVIOUSLY SEEN AT: Featured in the Edmonton Journal on September 13.
WHY YOU SHOULD CARE: Purchasing clothing or shoes online is always difficult because of the sizing issue. Will it fit? You never know. Add to that the fact that everyone’s fit is slightly different, and you have a solid use case for Poppy Barley (it also seems more likely to take off than something like Pedpad, which requires a hardware device to measure). The sisters have done their homework and they’ve already inked a number of key partnerships. Oh, and they definitely know fashion!

Sendioso
TWO WORDS: Gift Certificates
WHAT: “Sendioso is an online community where people share their favourite local shops and buy and send gift certificates immediately via email or mobile phone. Anyone can visit Sendioso.com, view their friends’ favourite places, buy a gift certificate from any Sendioso merchant, and then send it to anyone, at any time. We want our audience to have fun gifting, sharing and visiting Sendioso stores — maybe for the first time.”
KEY PEOPLE: Jeremy Payne and Lisa Hryniw.
WHY YOU SHOULD CARE: I’ll admit I don’t know much about Sendioso, but the idea of getting gift cards for places I actually like is appealing. The services seems to have an interesting discovery angle too.

Showbie
TWO WORDS: Paperless Homework
WHAT: “Showbie unlocks the creative potential of classroom iPads with easy document sharing right from everyone’s favorite apps. Showbie makes workflow easily manageable, effective and secure. The best way to go paperless. Students, parents and teachers are thrilled with the simple but effective way of sharing assignment, projects and homework.”
KEY PEOPLE: Colin Bramm, President of Bramm Technologies and long-time entrepreneur in the education technology space. Demoed SelfChecker at DemoCamp Edmonton 9 in November 2009.
PREVIOUSLY SEEN AT: Launched on June 12, 2012 at Launch Education & Kids in Mountain View, CA.
WHY YOU SHOULD CARE: Colin has been dabbling in the ed tech space for a while so has quite a bit of experience to draw from. The product has already been used by 400 schools around the world. Many districts are investing in iPads for schools, so the addressable market does seem to be growing.

Tickets for Launch Party 3 are $25 or $15 for students. You can get yours here.

Launch Party is just one of many exciting events celebrating entrepreneurship in Edmonton next week. Global Entrepreneurship Week 2012 kicks off on Tuesday at Startup Edmonton, and there are events planned all week long.

See you there!

We need to improve public transit between downtown and Old Strathcona

Living downtown, I have excellent access to public transit. The Bay/Enterprise Square LRT stop is just down the block, and major bus routes like the 1, 2, 5, 7, 8, and 9 are all just a short walk away. As a result, I try to take transit whenever I can. While most of my activities and appointments are downtown, the other two key areas for me are 124 Street and Old Strathcona. Travelling to 124 Street or nearly anywhere in-between is quick and easy, but the same cannot be said for getting to Old Strathcona.

If I want to meet with someone who is on the southside, Old Strathcona is an ideal location. It’s also a popular spot for evening events, and of course the unique shops and restaurants along Whyte Avenue are a draw. But I always dread travelling to the area from downtown because it’s almost always easier to drive. Given that Old Strathcona is very central and not very far from downtown, I find that hard to swallow.

If I want to go to High Street, I have a number of options. Google Maps tells me that getting from the Sobeys on Jasper Avenue at 104 Street to the Mountain Equipment Co-op at 124 Street and 102 Avenue should take about 5 minutes to drive (it’s about 2.6 km). If I wanted to walk, which I have done in the summer, it takes about 35 minutes. The bus falls in-between those two, at anywhere from 13 minutes to 21 minutes, depending on the route. More importantly though, I have a number of options, and never have to wait very long. Here are two scenarios.

Let’s say I wanted to get there by 2pm on a weekday. There are many options to choose from:

  • Route 135 departs at 1:35pm and takes 14 minutes
  • Route 111 departs at 1:40pm and takes 7 minutes, followed by a 5 minute walk
  • Route 5 departs at 1:42pm and takes 14 minutes
  • Route 1 departs at 1:43pm and takes 11 minutes
  • Route 2 departs at 1:47pm and takes 6 minutes, followed by a 5 minute walk

And if I miss those, I’m not waiting around forever. At that time of day, route 135 comes every 15 minutes. So does routes 1 and 2. Route 5 and 111 run every 30 minutes.

Let’s say I wanted to get there by 7pm instead. Again, on a weekday, we have a number of options:

  • Route 120 departs at 6:38pm and takes 14 minutes
  • Route 5 departs at 6:42pm and takes 11 minutes
  • Route 1 departs at 6:43pm and takes 11 minutes
  • Route 2 departs at 6:50pm and takes 5 minutes, followed by a 5 minute walk

Again, both routes 1 and 5 run very frequently (actually less than 15 minutes according to Google Maps).

Now let’s compare that with travelling to Old Strathcona. According to Google Maps, the trip from Sobeys on Jasper Avenue at 104 Street to Starbucks on Whyte Avenue at Calgary Trail should take about 9 minutes to drive (it’s about 3.9 km). I haven’t actually tried it (at least not directly) but walking should take about 45 minutes.

Now how about taking transit? Here are your options:

  • Route 52 departs at 1:19pm and takes 20 minutes, followed by a 3 minute walk
  • Route 7 departs at 1:20pm and takes 21 minutes
  • LRT to University departs at 1:32pm and takes 7 minutes, followed by a 6 minute ride on route 57, plus 1 minute to transfer
  • LRT to University departs at 1:42pm and takes 7 minutes, followed by a 6 minute ride on route 4, plus 1 minute to transfer (gets you there 4 minutes late)
  • Route 57 departs at 1:44pm and takes 17 minutes, preceded by a 9 minute walk (gets you there 1 minute late)

Two of those options include a transfer from the LRT to the bus, which is less than ideal. But the real issue is that these routes do not run that frequently. If you miss the 7, you’re waiting half an hour. Same thing with the 52. And those two routes are only 1 minute apart from each other, which means you really are waiting another half hour.

For completeness, let’s look at 7pm again. Here are the options:

  • LRT to University departs at 6:23pm and takes 7 minutes, followed by a 6 minute ride on route 4, plus 1 minute to transfer
  • LRT to University departs at 6:33pm and takes 7 minutes, followed by a 5 minute ride on route 7, plus 1 minute to transfer
  • Route 7 departs at 6:39pm and takes 22 minutes (gets you there 1 minute late)
  • LRT to University departs at 6:43pm and takes 7 minutes, followed by a 6 minute ride on route 4, plus 1 minute to transfer (gets you there 6 minutes late)

Aside from route 7, which only runs every 30 minutes, you basically have to take the LRT and then transfer.

The numbers only tell part of the story. There’s also the actual experience of taking both trips. Going from downtown to High Street is a breeze – with so many routes running down Jasper Avenue, you don’t have to wait long until a bus comes that you can get on. Going from downtown to Old Strathcona is the opposite, especially if you decide to wait at the main stop across from Hotel MacDonald – you see sometimes half a dozen route 8 buses go by before your bus ever comes. It’s depressing.

I definitely feel that travelling between downtown and Old Strathcona on public transit should be better. Is ridership an issue, is that why we don’t have more options or more frequent service? It does seem like a route that could be popular, and it certainly seems like a route that should be easier to travel.

Tomorrow a report on the LRT Central Area Circulator is going to the Transportation & Infrastructure Committee. The Circulator would essentially cover the route I’m talking about – downtown to Old Strathcona. Here’s a look at the map:

The highlighted section would extend from the current Health Sciences Station west to the Bonnie Doon Station on the Southeast LRT line. The alignment for this extension has not been identified yet, but it looks from the map as though it might run slightly south of 82 Avenue. The report highlights the importance of this segment:

Lack of clarity regarding this segment of the LRT network creates public uncertainty. Developing an alignment in full consultation with community stakeholders will improve public understanding around the network, particularly regarding the alignment through the Strathcona and University areas and how the line will cross the river near 109 Street. Designation as a future LRT connection to the Southeast and West LRT line would clarify land use expectations and improve the likelihood of densification and other transit oriented development.

While the recommendation is simply to receive the report, it sounds like funding may finally be coming to allow Administration to move forward:

In order to complete this planning exercise, a one-time budget request is included in the 2013 Operating Budget as an Unfunded Service Package. This budget would be used to retain a consultant to develop an alignment recommendation for the Central Area LRT Circulator.

I think this extension to the LRT would make a lot of sense, but it’s still a long way off. In the meantime, I think either more frequent bus service or additional bus routes between downtown and Old Strathcona would be welcome.

There are two other options worth mentioning. The first is that you could cycle the trip from downtown to Old Strathcona, which Google Maps estimates would take 18 minutes. That’s less than ideal in the winter, but it could be done. Cycling is definitely something I’d like to do more of next year, and it’s exactly this kind of trip that cycling would be perfect for.

The second option is the High Level Streetcar. From the May long weekend until Labour Day, it runs daily every forty minutes (between 11am and 3pm, except during the Fringe when it runs until 10pm). I think the Edmonton Radial Railway Society does a great job running the line, but perhaps we should operationalize it. The track is already there, and while there’s not much in the way of stops along the way, the route is great for getting from downtown to Old Strathcona and back again.

It shouldn’t be so hard to take transit across the river!

Media Monday Edmonton: Update #57

Here is my latest update on local media stuff:

  • Some very exciting news from Startup Edmonton: the new Creators Studio is opening in January 2013. It’s an open co-working space for “creative entrepreneurs and freelancing graphic designers, industrial designers, fashion designers, production designers, writers, playwrights, illustrators, filmmakers, musicians, video game developers, photographers, storytellers, producers, and publishers.” I’m guessing more than a few of you fall into that list, so check it out.
  • A similar thing (though perhaps more conceptual at this stage) seems to be happening in Winnipeg with an announcement from New Media Manitoba.
  • Sounds like the Edmonton Sun’s annual Charity Auction was another big success this year, raising more than $210,000 for four local charities.
  • Halloween marked the one year anchor anniversary for Global Edmonton’s Gord Steinke and Carole Anne Devaney. Congrats!
  • There are a bunch of local media men participating in Movember, which you can see here. Ryan Jespersen and BT Edmonton are leading the way so far!
  • Don’t forget, the Christmas Bureau’s Campaign Launch is coming up on November 13. There’s still time to register your team.
  • Great to hear that Ed Mason returned to work on October 29!
  • Venture Publishing is looking for a Managing Editor to join the Custom Publishing Division.
  • David Johnston’s latest Relinked column takes a look at how to cover big stories like Hurricane Sandy or Halloween.
  • BlogWest has announced a “save the date” for their 12 Days of Christmas Twitter Party.
  • Cool event coming up at the end of the month: Miss Representation. “Join us for at 6:30pm for a wine and dessert reception, followed by the 90 minute screening of Miss Representation; a film that explores the impact media has not only on women but society as well. After the film our panel discussion will prompt us to think critically and further examine the limitations that sterotypes place on our society. This dynamic panel will be moderated by local journalism consultant and educator, Karen Unland. Panelists include Brittney LeBlanc, Paula Simons, Dr. Michelle Meagher, and Mackenzie Martin.”
  • Tomorrow evening at City Hall are the Salvos Prelorentzos Peace Awards. The guest speaker is David Climenhaga, and Paula Kirman is being honored.
  • CKUA raised a little over $475,000 during its Fall 2012 Campaign!

Shout Out Out Out
Shout Out Out Out at CKUA by Mike Friel. See more photos of the CKUA Fall 2012 Campaign.

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 11/4/2012

Hope you made the most of your extra hour today! Here are my weekly Edmonton notes:

Rush Hour at 1st and 2nd
Rush Hour at 1st and 2nd, by Dave Sutherland.

Here are some upcoming events:

Mayfair Park, a week later
A nice capture of the current weather, by bonniedoon2011.

Avenue Edmonton’s Top 40 Under 40 for 2012

The fourth annual Top 40 Under 40 list was unveiled this evening at MKT.

Every year, Avenue magazine recognizes Capital Region’s most exceptional young business leaders. The Top 40 Under 40 list honours individuals under the age of 40 who are excelling in their careers, giving back to the community and raising the profile of Edmonton.

Here’s the Top 40 for 2012 and where you can find them online (in alphabetical order):

Tonight’s awards ceremony was hosted by Global Edmonton’s Vassey Kapelos and was sponsored by Celebration Homes, MacEwan University, and Century Hospitality. I couldn’t make it tonight, but judging by the #top40yeg hashtag on Twitter, it sounds like it was a great party! The website still is not updated (and like past years was down for a while) but when they get that sorted you should be able to see all the details here. The November issue should be on stands across the city soon.

Congratulations to all the winners!

To learn about even more members of Edmonton’s growing Top 40 community, check out the class of 2009, 2010, and 2011.

Media Monday Edmonton: Update #56

Here is my latest update on local media stuff:

windows 8 news apps

You can follow Edmonton media news on Twitter using the hashtag #yegmedia. For a great overview of the global media landscape, check out Mediagazer.

So, what have I missed? What’s new and interesting in the world of Edmonton media? Let me know!

You can see past Media Monday Edmonton entries here.

Edmonton Notes for 10/28/2012

Here are my weekly Edmonton notes:

Food & Agriculture Public Hearing
Food & Agriculture Public Hearing

Here are some upcoming events:

Winter!
Fall sure didn’t last long, did it?

Don’t forget to fall back next weekend! Daylight Saving Time ends on Sunday, November 4 at 2:00 AM.

My comments at the Food & Agriculture Strategy public hearing

Good morning Mr. Mayor, members of Council,

My name is Mack Male and I’m here today on behalf of myself, in the capacity of a citizen who loves both food and Edmonton.

There are very few things in this world that impact us on a daily basis as much as food. I firmly believe that food should be an important part of our city’s long-term planning, so I am very pleased that we’re discussing a Food & Agriculture Strategy in Edmonton. Unfortunately, I cannot endorse the document as it currently exists.

After reading the strategy, it was abundantly clear to me that it was not created with a goal of transforming Edmonton into a leading food city. Should we aim that high? Absolutely yes. We have an extremely vibrant and growing food community in Edmonton, and a long history of urban food production. Unfortunately the strategy is not only for the most part vague and non-committal, its almost unfathomably uninformed, or at best, incomplete. There is no mention of Operation Fruit Rescue, the River City Chickens Collective, Eat Alberta, or perhaps most shocking of all, Edmonton’s Food Bank, the first in Canada and a key supporter of food security in Edmonton for more than three decades. These and other omissions reflect the highly compressed timeframe in which the strategy was created, and the failure to include key stakeholders from the food community.

This should be a strategy about food, not about land in the northeast, but citizens have no other opportunity to comment on that development. I’ve heard the argument that at this point, the land is too valuable to be used for agricultural purposes. If that is true, it’s a direct result of the actions of City Council. You approved the Edmonton Energy & Technology Park directly across from the land in question in June 2010, thereby setting the stage for a large centre of employment that will require nearby residential areas. At no point in recent memory has there been any indication from Council that development in the northeast was anything but a foregone conclusion. I regularly and publicly praise your efforts and leadership on our city’s vision and strategic plan, but I think this issue illustrates that you need to do more when it comes to the issue of growing strategically and sustainably.

On Tuesday, the Community Services Committee recommended that Council approve the WinterCity Strategy and that Administration report back with a status update. Today it has been suggested that you endorse the Food & Agriculture Strategy in principle and that Administration first come back with options and costs before starting any implementation. I think that recommendation is another indication that this strategy has been rushed and is not ready to be endorsed by Council.

If we’re going to endorse a Food & Agriculture Strategy, let’s make sure it is one that we’re proud of and one that provides a solid foundation on which we can build.

I will leave you with three requests:

  1. First, reject the draft Food & Agriculture Strategy
  2. Second, schedule a public hearing on the Growth Coordination Strategy so that citizens can provide input into that very important document and the discussion about land use can move to a more appropriate place
  3. Third, establish the Edmonton Food Council as an official Council Committee and task it with the creation of a new Food & Agriculture Strategy that reflects the vibrancy and creativity found in Edmonton’s food community

Thank you very much.

The non-statutory public hearing continues this afternoon. For background, read these links. To follow along, use the #yegfoodag hashtag on Twitter.

We all have skin in the game

I’m registered to speak during tomorrow’s non-statutory public hearing on the Food & Agriculture Strategy. I’m looking forward to the opportunity to share my thoughts with Executive Committee (though I expect we’ll see more than just the five standing members in attendance). I’m yet to hear anyone on Council say they are looking forward to it, however.

“If you own the land and you want to grow berries, go ahead. If you don’t own the land, I would say the same thing, get the heck out of the way. You have no interest. We’re going to have everybody with no interest, financially or otherwise, coming forward supporting something that they really have no skin in the game about, and those that do, are going to suffer the consequences.”

That was what Councillor Caterina said at the September 5 meeting of Executive Committee, voicing his opposition to the public hearing (ultimately he did vote for it along with the rest of the Committee).

No interest? No skin in the game? Councillor Caterina could not be more wrong, and let me tell you why.

First of all, we’re talking about the Food & Agriculture Strategy, not the “What To Do With Land In The Northeast Strategy.” Food is something that touches all of us, and if we’re going to take a position as a City on the importance of food to our community, I want a say in that.

I think we screwed up by attaching the Food & Agriculture Strategy to the specific land issue in the northeast. I want a WinterCity Strategy-like approach to food. There is so much that was left unexplored, and so many people that were not involved that have important, valuable contributions to make, and that’s largely because the discussion was dominated by the northeast.

Secondly, Council is largely responsible for turning this into the “What To Do With Land In The Northeast Strategy.”

I have not seen any concrete evidence to suggest that we can sustain our outward growth, nor have I seen any concrete evidence to suggest we can’t. There’s lots of anecdotal information, and certainly there are dozens of other places we can point to that clearly demonstrate the unsustainability of sprawl, but we need facts and figures for Edmonton. We need to know, for every unit of housing we add into new areas, what that costs the city. We need to know, for every unit of housing we add into existing areas, what that costs the city. Then we can start to determine whether or not we can afford to move ahead with more sprawl. My educated guess is that we can’t.

We should have had those numbers from the Integrated Infrastructure Management Plan (IIMP) and the Growth Coordination Strategy (GCS), but that’s not going to happen. In September, Administration asked for the IIMP to be treated as a “framework” rather than a plan, then provided a meaningless two-page document to serve as the framework. Council let them get away with it.

The GCS is slated to go to Council on November 19. A draft was released in May, but it has been rewritten and was distributed to select stakeholders at the end of the day on Tuesday. The deadline for comments? Tomorrow. And beyond that select group, there has been zero public consultation, and there’s no indication that a public hearing will be held for the GCS. The purpose of the GCS is to “manage future public obligations and growth opportunities” so can you guess what was removed from the latest draft? Anything related to mature areas, transit oriented development, and infill. So much for the “coordination” part of our growth strategy.

As our elected representatives, Council should be the ones asking why. Why do we still lack the information we need to make smart decisions? Why have we rushed these documents? Why haven’t we included the public in their creation?

In short, Council has not provided citizens with confidence that we can grow sustainably, nor have they provided opportunities for citizens to have a say on the plans that will affect where and how we grow. The only opportunity we have is the Food & Agriculture Strategy.

Thirdly, and most importantly, I pay taxes like everyone else. It costs money to provide services to an ever-expanding list of neighbourhoods, and that means there is upward pressure on my taxes. Police stations, libraries, and parks do not build themselves. There are no magic fairies that remove snow in the winter or fix potholes in the summer. Taxes pay for those civic services.

I have an interest in ensuring Edmonton’s food security because food is central to my everyday life. I have an interest in what happens in the northeast because I have an interest in living in a sustainable city. I have “skin in the game” because I pay taxes like everyone else. And above all, I as a citizen of Edmonton, have a right to be involved in decisions that affect me.

The ten year cycle of food security in Edmonton

The more I learn about the history of the Food & Agriculture Strategy, the more I find myself wondering: are we going to be at this again in 2022? It turns out that 1992 and 2002 were both key years in the history of “food security” here in Edmonton, yet here we are in 2012 talking about it again. Here’s a look back at two previous efforts to get food security on the municipal agenda.

1992: The Edmonton Food Policy Council

The first and most concrete recommendation that the current draft strategy makes is to “establish the Edmonton Food Council by June 1, 2013.” It’s one of the recommendations that I think everyone can agree upon, and indeed the preamble notes that “it was also strongly supported by stakeholders and the community during the consultation phase as a key pillar in implementing the Strategy and in making Edmonton a leader in food and urban agriculture over the long term.”

The strategy notes that these councils generally exist as advisory bodies for city councils:

Food councils may take many forms, sometimes commissioned by government and sometimes through a strong grassroots and community effort. Food councils have been successful at educating officials and the public, shaping policy, improving coordination between existing programs and starting new initiatives.

If the draft strategy is approved and implementation moves forward, Edmonton will join the long list of more than 200 municipalities across North America that have formed food councils. But what I learned recently is that it would not be our first.

In 1988, a group of community health and social agencies came together to form what was known as the Edmonton Food Policy Council (EFPC). According to a handout produced for a conference a few years later, “the group believed that the community needed to find new solutions through joint action on hunger-related issues.” The initial member organizations included:

  • Boyle Street Community Services Co-operative
  • Edmonton Board of Health
  • Edmonton City Centre Church Corporation (E4C)
  • Edmonton Gleaners Association (Food Bank)
  • Edmonton Social Planning Council

The group was later expanded to include CANDORA, KARA Family Support Services, Edmonton Potato Growers Ltd., Christian Farmers Federation of Alberta, Edmonton Community and Family Services, and Grant MacEwan Community College.

Edmonton Food Policy Council Report

The EFPC scored a victory two years into the effort, receiving $158,000 from the federal government in 1990 to conduct a study on the problems of food availability. Led by Kathryn Olson, the project completed in May 1992 with the release of the final report entitled “Community food needs assessment – a community development approach.” A total of 460 low income Edmontonians were interviewed and the study found that “three-quarters of them were having trouble getting enough healthy food on a regular basis.”

The term “food security” appears on the cover of the report, but when Liane Faulder wrote about it in the January 21, 1991 edition of the Edmonton Journal, she used the term “food insecurity” which she defined in laymen’s terms as “going hungry.” We generally define food security differently today, but in the 1980s and 1990s, the definition was more akin to what we now call food justice.

It was a difficult time for many Edmontonians. The project’s background noted that between January 1983 and December 1984, “the amount of food being distributed by the Edmonton Food Bank increased by a factor of seven from 18,000 pounds to 135,000 pounds of food per month.” By 1987, the Edmonton Food Bank was serving nearly 60,000 families in Edmonton. In 1992, the year the report was released, 105,086 people used the Edmonton Food Bank, according to data from the Edmonton Social Planning Council (totals do not represent unique individuals, and some may access the food bank multiple times per year). Usage peaked in 1996 at 192,067 individuals, and after falling to a 14-year low in 2007 at 125,069 individuals, usage has risen again in the last few years to more than 170,000 individuals per year. But to put those numbers into context, remember that the city’s population has increased from just over 605,538 in 1990 to 817,498 today.

edmonton food bank use

The report was met with a significant amount of criticism. Some attacked the methodology, others demonstrated a lack of understanding of what hunger is – “it doesn’t mean ribs sticking out,” was how Liane Faulder put it at the time. “There are a lot of pieces to hunger,” Kathryn Olson said. A total of ten recommendations for action were made, ranging from reducing the cost of shelter to increasing the opportunity to increase nutritional knowledge and food preparation skills.

I wanted to find out what happened next, so I tracked down Lorraine Green who served as the EFPC’s chairperson from the end of 1991 on. She’s currently the coordinator of the Health For Two program at Alberta Health Services here in Edmonton. We had a great discussion about the council, the report, and other initiatives that were underway at the time. “Edmonton Food Policy Council was probably not the most apt name,” she told me, noting that the group did not actually create any policy.

The EFPC was very active, however. They engaged Planning & Development to work on community gardening, they organized a conference called Food Fight! to discuss issues of food security, they talked to Edmonton Transit about needs they heard in the community, they met with grocery store managers, they met with people from Alberta Agriculture, and they regularly reviewed information and research from other sources. That information sharing proved to be very valuable as each member organization pursued its own initiatives.

While the group mostly served as a place for members to get together to discuss strategies and ideas, a few small projects did get off the ground. Lorraine told me about the “Shopper Shuttle” that was piloted in 1992. In talking with low income families, it was discovered that transportation was a major hurdle for getting to the “mega” grocery stores that had lower prices. Safeway opened its first Food For Less store in Edmonton at 3803 Calgary Trail on July 29, 1984, and Superstore followed suit the following year. Like big box stores today, they were built far from the established residential areas where most lower income folks lived, and with limited bus service you needed a car to get there. The shuttle would drive people from their neighbourhood to the big box stores so they could do their grocery shopping. Enthusiasm for the service was high, but usage turned out to be smaller than expected. Looking back, Lorraine identified a number of practical issues that hampered the shuttle. One was scheduling – if the shuttle came on Friday but you didn’t get paid until Friday, you likely wouldn’t be able to go (you had to get your cheque and cash/deposit it first). Another was perception – the shuttle was quite large and it parked right in front of the grocery store, which meant anyone getting on or off stood out. In the end, the pilot only last about six months.

The EFPC was never an officially registered organization, so there was nothing to really shut down when the time came. “By the end of 1992,” Lorraine remembered, “it had become more of an information sharing group.” Once the funding for the study came to an end, the group was faced with determining next steps. “Coalescing the group around a longer-term mandate was difficult,” she said. The issue was not that there was a lack of interest, but rather that the members were busy with other projects. Their energies were being put into initiatives that are still around today, such as the school lunch program and WECAN.

2002: Edmonton’s Food Charter

The second recommendation that the current draft strategy makes is to “explore the creation of an Edmonton Food Charter.” While the recommendation is a good example of the passive, non-committal language found throughout the document, it does recognize the value in having a food charter. Toronto adopted its food charter in 2001, and I discovered recently that Edmonton nearly followed suit just a year later in 2002.

It was the action in Toronto that prompted Marjorie Bencz of Edmonton’s Food Bank to start exploring the adoption of a food charter in earnest. She had attended a national food security conference there, and discussed Toronto’s new charter with her board members. Despite some reservations about the content of Toronto’s Food Charter, the Food Bank did send a letter to Mayor Bill Smith expressing interest in working on a similar initiative here in Edmonton.

He referred the letter to the Family and Community Services Department, and thus began a series of discussions between the City and the group of stakeholders that Marjorie had helped to bring together (many of the same folks were involved in the Edmonton Food Policy Council actually). Throughout 2002, the group met on a number of times to discuss what a food charter should include and how it might be adopted. While the drafts created were certainly broader than the work the EFPC had done ten years earlier, they still dealt primarily with food justice.

Community Services drafted a report for Council in September 2002, but it never actually got onto an agenda. I wanted to know what happened, so I got in touch with Joyce Tustian, who was the general manager of Community Services at the time. “There was concern that perhaps we were moving beyond the City’s mandate,” she recalled. Her department was trying to plan for the future, but there was lots of uncertainty about what should be considered municipal work and what was out of scope. “The boundaries weren’t as clear as they are today,” she told me.

The lack of clarity around what role the City would play and the lack of support outside the initial stakeholder group may have been factors that caused the effort to stall. One of the biggest differences between then and now is that the City now has an established policy framework to work with. The Way Ahead and associated plans have been very effective at providing a context within which Administration can operate. In the absence of that sort of framework, initiatives such as the food charter “had to be held up individually,” Joyce said.

There was some early work taking place on establishing a policy framework, but it hadn’t progressed very far. Council had a vision for dealing with economic development, but not much else. In 1999, Councillor Michael Phair pushed for a broader vision, an effort that ultimately led to the adoption of City Council’s Vision for Social Well-Being and Quality of Life in September 2000. The draft report in September 2002 recommended that Edmonton’s Food Charter be incorporated into that vision.

Here’s an early draft of the charter (undated, but I think it was from early-mid 2002):

It seems the final draft of the food charter was lost, but here’s what was circulating in early 2003:

In concert with City Council’s Vision for Social Well Being and Quality of Life and Canada’s national commitment to food security by signing the United Nations Covenant on Social, Economic and Cultural Rights that includes the right to be free of hunger, the City of Edmonton supports the following beliefs:

Every Edmonton citizen has the right to adequate, safe, nutritious, affordable and culturally appropriate food.

Food security contributes to the health and well-being of citizens while reducing the need for medical care and improving their quality of life.

Sustainability of our food supply means ensuring that citizens have a safe and high quality food supply for now and the future.

Food security can only be achieved when it is approached within the context of increased self-sufficiency through supportive community environments and enhanced economic opportunity.

It’s fascinating to think that Edmonton could have been one of the first cities in Canada to adopt a food charter.

Final Thoughts

When I first came across the previous Edmonton Food Policy Council and draft Edmonton Food Charter, a thousand questions popped into my head. I wondered why I had never heard of them before, and why the current initiative made no mention of previous efforts. I wondered why both the Food Policy Council and the Food Charter seemed to fail, and if there were lessons there that could be applied to today.

What stands out for me is that in both instances there was a groundswell of community support and that is what really got things moving. Neither effort was initiated by the City, though it supported both. Maybe the Food Policy Council and Food Charter were just ahead of their time for Edmonton (certainly finding information now was difficult because it’s not archived online somewhere, it’s in folders and boxes in people’s offices).

I asked Hani Quan, principal planner on the Food & Agriculture Strategy, what he thought and he agreed that we simply may not have been ready for a Food Council or Food Charter in the past. “Today people recognize food is one of the levers that has potential to help address complex issues,” he said.

The context in which today’s Food & Agriculture Strategy is being considered is certainly much different than that of 1992 or 2002. Everything has changed, demographically, economically, and politically. We have a City Council now that has shown great leadership in establishing a forward-looking vision for the City of Edmonton, and I think that’s the key that will make a future Food Council and Food Charter successful.