Tuesday is going to be a big day for Microsoft. September 25th is the release date for Halo 3, the much anticipated third installment in the Halo video game series. If you thought Halo 2 was a big deal (it sold more in the first 24 hours after release than most movies generate during their entire box office run) you’d be right – but Halo 3 is an even bigger deal.
Everything about Halo 3 is bigger and better than before, but especially the marketing. Heck, there’s a page at Wikipedia dedicated solely to marketing for Halo 3. Microsoft seems to have figured out that blogs like Engadget are important too. Look at what they sent to Engadget editor Ryan Block:
Listen up kids — the holidays have come way early. We’ve got our hands on the special edition Xbox 360 all done up in Halo 3 fashion… but that’s not all. The boys from Redmond sent a massive, massive package our way, including a giant, custom army bag, custom dog tags, two army meal rations, a first aid kit, the Xbox itself, two Halo 3 controllers and a headset, plus some other stuff hidden in the nooks and crannies.
The photo gallery is pretty darn cool, even if you’re not a Halo fan. One photo in particular caught my eye. Not only did Ryan receive a Halo 3 themed console, but it has his name engraved on the side! How cool is that? The bag and dog tags also have his name on them.
That got me thinking. What if Microsoft offered this package for sale, instead of just sending it to the press? I am sure people would happily pay more for a personalized Halo 3 kit. In fact, they could cut out the middleman altogether. Imagine pre-ordering Halo 3 online from Microsoft, with the ability to fully customize the package – colors, your name, etc. I’d pay for that, and I don’t think I’m the only one who would.
The Halo 3 themed console isn’t the first special edition Microsoft has launched – there was also the yellow edition for The Simpsons Movie. So it seems that personalization can be done, they probably just need to perfect the process. Microsoft made a big deal out of software themes and the faceplates for the Xbox 360, but maybe the next version of the Xbox will be truly customizable? Fully personalized manufacturing?
It could happen!